TrustVino Helps You Find the Best Wine Around

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trustvinoMy favorite startups are the ones I that make me say, “I want that!”

When I heard the pitch for TrustVino, I wasn’t too impressed. Untapped for wine. Eh, cool, I guess, but not ultimately exciting.

Then the TrustVino team kept talking. Their tagline is Wine, Socially. Similar to a social network, they utilize “friends” and a stream (or, “pour” if you will). Users download the app and have access to the company’s wine database. From there they can start finding friends, recommend wines, and add their own favorite wines. Then, the next time they’re at the wine store, they can pull up the web app and get a recommendation from their friends about the next wine to try.

rsz_incontentad2TrustVino can be used by wine snobs and wine newbs alike. More knowledgeable wine drinkers can expand their expertise, but they can also accumulate a “following” of people looking for great wines. People just getting into wine, who are overwhelmed by the options, vintages, and flavors, can get quality recommendations as they explore the wine world.

Most social media models rely on huge user bases to monetize through ads. TrustVino is shooting for revenue out the gate, with an affiliate model that allows people to click through to Wine.com to buy the recommended wine. They have some interesting ideas for other revenue streams that can implemented when the user base grows.

Oh, yeah. This awesome app I’m already anxiously awaiting is being built on the Tennessee Startup Bus.

“Initially we thought this would be a cool app to build on a bus about wine,” cofounder Roxanne Spielvogel told me. “But when we started telling people about it we realized that this was actually a real need in the market.”

The idea was pitched by Boaz Reynolds on the first leg of the trip. By the time we got back on the bus in Chattanooga, the team was formed and they were ready to go.

“Ultimately this is something I wanted to use, something I wanted to have. It’s selfishly mine,” Boaz Reynolds, cofounder of TrustVino. “The team gravitated to the idea in Chattanooga, and it just kind of organically happened.”

You can follow TrustVino on Twitter, and they’ll let you know when the app is ready.

There are some amazing companies being built on the Tennessee Startup Bus, and the other buses crisscrossing the country. But TrustVino is the first one I’ve heard of that I’m wishing was a thing right this minute.

Because, hey, we’re stuck in Baton Rouge, LA thanks to ice, and I need a drink.

Start-Up Founders Beware

Startups Beware, Robert Hartline, Call Proof, Startup Tips, Nashville startup

The average underperformer lasts 10 months in the average organization. Imagine the amount in salary, benefits, and training that costs you. The numbers are staggering. That is money you could be putting into other pieces of your organization to actually make you money as opposed to helping pay for someone’s Candy Crush habit. If someone is underperforming and can’t seem to fix it, it benefits you and the company to simply part ways.

When that underperformer is in sales, you could be damaging your company’s reputation even more than you realize.

Here are some tips to keep in mind while hiring and running a team of Sales Reps:

  • If you interview someone who seems too good to be true, they probably are. Although there is the occasional exception, a good sales guy generally isn’t looking for a job. When their talk and ego are as big as the city they’re selling in, chances are they will never sell anything.
  • beware1Before you start the process of training a new sales rep, have them dive right into the action. You’ve never really seen this person in action, and the only way to ensure it’s really worth putting all of your time into them, is to see if they’re really cut out for the position. Give them some of your worst leads, the ones you know for a fact will not purchase your product or service. The goal here is not to watch them fail; it’s to see how they react. If they dive right in and can brush off being rejected and make the next call with the same drive and energy as the first, you know this person may be just what you need. Once they’ve proven themselves, you can then train them to the fullest extent. If you get someone who refuses to try or that gets overwhelmed, they probably won’t make it in your company anyway.
  • Your salesperson is saying something right now in an online demo or appointment that can turn off a prospect, and if your team keeps saying it, you’ll waste good opportunities. You should record demos, marketing, and follow up calls with customers; this will prevent wasteful practices that will turn off possible customers. Most people will continue to make mistakes, not because they want to, but because no one is coaching them the right way. Record them and review often at first, and every now and then later.
  • As the founder of a start-up it is very easy to get sucked into hiring sales reps that may not necessarily be the right fit for what you’re looking for. It’s important to take your time and hire the right people. Resources when starting up are generally limited, and wasting them on people who aren’t right for you could prove costly in the long run. Consider asking a mentor or fellow business person to assist in the second interview, as a second opinion, to something you may have missed in the initial interview.

 

  • beware2A Salesperson working in a start-up is very different than someone coming from an organization with a lot of resources. Be careful with someone with a lot of experience from a fortune 500 company where they got spoon-fed.  You are looking for someone who is a self starter, who doesn’t need hand holding.  If you are in the lean start-up phase, you don’t have a sales manager to oversee that person.  You’re the founder, building your product and looking at the big picture, not making sure that your sales person is out marketing your product.  Think about outsourcing your sales management to a person that works outside your company to only manage daily activity so that they stay on track.  A sales manager working for you on a part time basis should spend about an hour a week on the phone with you and your salesperson just covering activity.  You can find experienced professional sales managers for one sales person for about $400-600 a month.  Many of these people are retired but love mentoring sales people and can provide your staff a coach to reach out to and get feedback.
  • Don’t be afraid of the recent graduates coming right out of school.  They can be molded into great salespeople and can be very coachable, as long as they’re not planted in your start-up and forgotten about.  You will need to nurture them and keep them challenged and motivated.

 

Remember, accountability and performance are everything when looking for and managing a sales reps. Don’t be the next victim of a bad salesperson.

Robert Hartline, the founder of CallProof, created CallProof to help solve a problem he saw in his company each and every day. He observed that there was no accountability for day-to-day sales activity and decided to build an app to create just that, accountability.

 

 

Co-Founders Lab Heads To Nashville’s Entrepreneur Center Next Week

CoFounders Lab, Nashville Entrepeneur Center, startup event

When Shahab Kaviani sat down and had some time to reflect about his previous startup, HyperOffice, he realized that the cofounding team behind that startup drove its success. He admits that they bootstrapped almost the entire project. He also says in hindsight their timing was lousy, but the cofounding team kept the startup together.

Finding the right cofounders should actually be at the top of the priority list in any startup. CoFounders lab is one of many startups that look to match people with cofounders. FounderSync is one of those startups that uses an online approach. FounderDating uses a hybrid online offline approach merging an online community with in-person events.

Unlike other events that can turn out to be unorganized get togethers where  people only talk to the people they know, Kaviani has gone to great lengths to make sure that CoFounders Lab events are laser focused on one thing, introducing cofounders to each other.

Also unlike other events and startups claiming to connect cofounders, there’s no prerequisite, vetting process, or cliques you need to join to be part of the network. CoFounders lab goes beyond founder dating by cutting out all the superfluous clutter aimed at boosting egos and not connecting founders to help people build real companies.

CoFounders Lab is now headed to Music City USA–Nashville, Tennessee–next week on October 15th. They’re hosting their event at the brand new state of the art entrepreneur center and hope to connect founders with each other and get some real companies off the ground.

The event is Tuesday, October 15th starting at 6:30pm and it’s free. You just need to register here.

Make sure you mark your calendars for Everywhere Else Tennessee, the national startup conference focused on startups “everywhere else” pulls into Memphis Feb 17-19th 2014. More here.

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Google Chooses 7 “Tech Hubs” Across North America

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What makes a city a “tech hub”? In years past we thought of Silicon Valley as THE tech hub, since it was the home of so many technology companies. New York and Austin have carved “tech hub” niches for themselves recently by producing more and more successful startups.

But, now there’s a new standard for becoming a tech hub: What does Google think?

On Wednesday Google announced the development of its Tech Hub Network. Initially, 7 cities were chosen to receive Google money, products, and mentors for their startups. In each city there is a partner organization that will have contact with Google, and those organizations will each host a “Googler,” who will share best practices with startup leaders and work to connect them with Google and the other tech hubs.

In true everywhere else fashion, Google seems to have purposely stayed away from cities more often known for technology. But, you’ll probably recognize most of them from the pages of Nibletz. Here are the 7 organizations that were chosen to kick off the Tech Hub Network:

  • 1871 (Chicago)
  • American Underground (Durham, NC)
  • Coco (Minneapolis, MN)
  • Communitech (Waterloo, Ontario)
  • Galvanize (Denver, CO)
  • Grand Circus (Detroit, MI)
  • Nashville Entrepreneur Center (Nashville, TN)

“These seven Tech Hub partners represent to us some of the very best-in-class organizations having an impact on startups and helping them directly succeed,” Mary Grove, Google’s director of global entrepreneur outreach, said.

Besides money and mentorship, there’s another, subtler benefit to Google’s presence in their tech hubs: recruitment. As more and more companies choose to stay away from the Valley, more cities are competing for that talent. Google Tech Hubs will have one more edge on other cities when it comes to enticing talented developers and engineers.

“Anytime Google names a city as a place they are going to be, the entire tech community takes notice,” Nashville Entrepreneur Center CEO Michael Burcham told The Tennessean. “I think it will be helpful us as we are recruiting coders and engineers to our city.”

There is money changing hands, but Google says it’s all in sponsorships. As of now, they have no plans to take equity in the startups coming from each city. Still, it’s not a financial wash for Google. Right now, many startups choose to launch in iOS because it’s often simpler to do so than in Android. But, with more Google engineers scattered across the country, it makes sense that we could see an increase in Android launches. (This Android girl is doing a happy dance!)

When big name Silicon Valley companies start to take notice of ecosystems everywhere else, it’s a sure sign that it’s time to “start where u are.”

So you’re a last minute person, a few tickets remain for this startup conference.

Nashville Entrepreninjas Take Flight (sort of)

Nashville startups, Nashville, Nashville Entrepreneur Center, Nashville Entrepreninjas

By day Jared Marquette, Ryan Carter, Robbie Goldsmith, Sam Lingo, and John Murdock are Nashville-based entrepreneurs living the good life, making stuff, creating things and innovating. By night, they suit up in the ninja masks that they were reportedly born with, and become entrepreninjas.

Entrepreninjas is the name of the Michael Burcham and Nashville Entrepreneur Center backed team that competed this weekend in Red Bull’s Flugtag competition. Flugtag is a national competition that was held simultaneously across five US cities this past Saturday. The competition calls for teams to create a man powered flying machine. The machine is launched from a runway over water where it’s judged.

The celebrity judges were looking for creativity of craft, distance, and showmanship.

The Entrepreninjas built their craft in Nashville with part of the building taking place at the new Entrepreneur Center where team member Sam Lingo is the operations manager.

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Entrepreninjas built most of their flying machine at the Nashville Entrepreneur Center (photo: Facebook)

Michael Burcham, along with the Nashville Entrepreneur Center, Polar Technology, Track Ref, and the Thinkery teamed up to back the Entrepreninjas with the expenses of building a flight machine, getting it to Miami and entering the contest.  It seems like perfect sense. If these guys can build companies, they can easily build a flying machine, no problem.

The team competed against other teams in Miami as well as the four other locations. The top 3 teams from each location won prizes from Red Bull, including Red Bull sports and music experiences, and of course bragging rights.

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The flying machine looked great, judging from the photos on the Entrepreneur Center and Burcham’s personal Facebook page.

The team seemed to do very well in the showmanship category, showing off their ninja moves on the runway before launching the flying machine into the sky (or the water as it was).

As you can see from the video below though, they didn’t get very far in flight. The Entrepreninjas, despite a valiant effort, gave new meaning to the theory “Fail Fast.” But alas they are entrepreninjas and iteration trumps perfection, so I’m sure we will see them back out again next year.

This was an awesome showing for Nashville and a great team building exercise. For your enjoyment their flight video is below.

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From Conference Volunteer To Startup Founder, Audrey Jones Is In The Zone

Everywhere Else, Kids360, Startup, Audrey Jones, Everywhere Else Startup Conference, startupLast February I had no idea who Audrey Jones was. We were preparing for Everywhere Else Memphis and knee deep in getting ready. diPR consulting’s Danielle Inez was recruiting volunteers and handling many of the pre-show logistics.

When the conference time finally arrived, we met up with all of the onsite volunteers. Audrey Jones was one of them. She told us in an interview that she had heard good things about the conference and was curious about what it was all about. She received an email from one of the civic groups she works with for volunteers and decided she would sign up for one shift.

That day, she took control of registration and front end organization and then stayed on throughout the entire conference, never missing a beat. It was like we had planned and rehearsed her role for months, but for Jones, organization and execution come naturally. It’s one of the qualities her full time employer, Memphis based AutoZone loves about her.

In fact several people from AutoZone’s marketing and IT departments attended at least some part of the inaugural conference in Memphis. At some point during the conference an AutoZone employee came up to me and congratulated us on a job well done. He then said that we could have Audrey for the remaining two days of the conference, but not only that she wouldn’t have to take time off, AutoZone was paying her to work for us.

Marston-1But this story isn’t about a great conference volunteer or a great company in Memphis. The story continues.

Jones was so intrigued by what she witnessed at the Startup Conference that she started spending her free time with Start Co, the Memphis organization that serves as an umbrella for many of Memphis’ startup efforts. Jones stayed in touch with many of the people she met at the conference from across the country and started to work on an idea.

What intrigued Jones most about Start Co and their various startup initiatives was Upstart Memphis, a women’s startup initiative that included a women’s only 48 Hour Launch and a women’s only startup accelerator.

Jones’ preliminary idea revolved around the way that parents, loved ones, family members, and caregivers communicate. There’s so much technology out there now that phone trees are pretty much dead wood.

“It’s a platform that allows parents to list their children’s emergency contact information electronically. It’s the alternative to the cluttered file cabinet in emergency situations. Parents can grant access to whomever needs access, like sittrs, tutors, daycare and childcare providers,” Jones told us.

Jones had no idea she was an entrepreneur or a startup founder in January of this year.  By spring she was talking to people about this idea. Then Start Co put a call out to women led startups to apply for their inaugural summer cohort for their women’s accelerator. Jones admitted she felt like she didn’t think she would get in, but went forward with the application process, even citing Nibletz as a reference after her work with the conference.

Kids360 was one of the four startups selected for the women’s only cohort that puts the women founded startups through a bootcamp-style, intense business and entrepreneurial accelerator. The hope for Start Co co-presidents Andre Fowlkes and Eric Mathews is that founders will be launch ready at the end of the accelerator, which is really just the beginning.

For Jones it’s been non stop since the accelerator kicked off at the beginning of the summer. She continues to work full time for AutoZone and spends another 40-50 hours a week on Kids360.

“Audrey is a great example of the type of entrepreneur we find here in Memphis. She is constantly grinding whether it’s her own startup, helping others or on her job. She’s putting the resources of StartCo to work for her every chance she gets,” Mathews told us by email.

It helps that Audrey works for AutoZone, a company founded by serial entrepreneur Pitt Hyde. The company was very supportive during those few days of the conference and continues to support Jones with a little extra flexibility in her schedule while she is going through the accelerator program. This isn’t the first time that AutoZone has supported one of their employees going through one of Start Co’s accelerator programs. In fact it’s their third go round and they would continue to do it over and over again, Jones tells us.

Why?

“Because entrepreneurs make the best employees,” Jones told us. She is very open about her startup and what she is doing in the program. Everyone on her team all the way up to Pitt Hyde knows that she’s in the program. “Whenever I see Mr. Hyde in the halls I smile with my AutoZone uniform on and re-pitch him again,” Jones said.

“We’ve seen quite a few entrepreneurs come through the ranks at Autozone, which is very supportive of our young entrepreneurs and Start Co.  Audrey markes the third time that we’ve been able to help an Autozone employee hone in their inner entrepreneur,” Mathews said.

Hyde is also very supportive of entrepreneurial efforts in Memphis. He is a major supporter and director for Memphis Bioworks and their Zeroto510 accelerator, which is run in partnership with Bioworks and Start Co.

So now with just weeks to go before demo day at the UpStart accelerator, Jones is gearing up to have a booth at Everywhere Else Cincinnati’s Startup Avenue. She’s looking forward to real life pitch practice, talking to investors, and of course helping out the Everywhere Else team.

You can find out more about Kids360 at kids360now.com

It’s not too late to get your own booth or attendee ticket for Everywhere Else Cincinnati.

Tennessee’s Master Accelerator, The TENN Wraps Up Statewide Demo Day Roadshow

Accelerator, Launch Tennessee, The Tenn, Startups

(photo: Brandon Dill/ commercialappeal.com)

Every startup accelerator everywhere else wishes they could have participation at demo day from their top industry leaders. While some of their leading companies may have a presence at demo day, the real influencers are often too busy to attend a four hour demo day. With this problem in mind, Tennessee had a great idea for their startups: bring them to those companies.

Ten accelerator graduates from across the state of Tennessee just completed a weeklong statewide roadshow. Each of the ten startups chosen to participate in the statewide master accelerator program were all graduates of one of Tennessee’s nine accelerator programs.

The master accelerator program, called The TENN, was put on by Launch Tennessee, the public/private partnership spearheading the accelerator efforts across Tennessee. Launch Tennessee partnered with the Blackstone Foundation to put the program on, as well as other key state sponsors.

Twenty accelerator graduates that wrapped up their programs by August of this year competed in a final pitch off in Nashville on August 27th. At that event a group of judges from outside of Tennessee had the daunting task of narrowing down those 20 to just 10 for the road show.

In addition to going on the road in a wrapped tour bus, each of the companies received $10,000 for their business and will have access to office space at their accelerator’s office space, or they will receive a subsidy for space they may already occupy.

The ten companies chosen were:

eClinic (Nashville)
Got You In (Nashville)
Gun.io (Nashville)
Hatponics (Knoxville)
Health & Bliss (Memphis)
Mobilizer (Memphis)
Screwpulp (Memphis)
Survature (Knoxville)
Vendor Registry (East Tennessee)
View Medical (Memphis)

Health & Bliss had to drop out of the roadshow due to a scheduling conflict. They were replaced by Chattanooga startup HutGrip.

The roadshow kicked off in the Tri-Cities area with stops at Eastman Chemical and AccelNow. On Tuesday the bus made its way to Knoxville, where they stopped at Scripps Networks and the Knoxville Entrepreneur Center. Wednesday the bus stopped in Chattanooga at Society of Work. Thursday the group traveled to Nashville and the Nashville Entrepreneur Center. The trip wrapped up in Memphis on Friday with stops at First Tennessee Bank and FedEx.

The ten companies will continue working on their businesses and with mentors and corporate leaders across the state.

You can find out more about The TENN at TheTENN.org

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Image: CommercialAppeal

2 Memphis Startups, Mobilizer And Boosterville Get Attention From Major Press

Boosterville, Mobilizer, Memphis startups, TechCrunch, GigaOMWhile nibletz has a pretty large following and people love us because we’re the voice of startups everywhere else, getting attention from the major tech and startup players is a big deal for all startups. This week two Memphis startups were fortunate enough to catch the eyes of TechCrunch and GigaOm.

Mobilizer, a recent graduate of the Memphis based ZeroTo510 accelerator, and recently named to the Tennessee TENN, was featured in TechCrunch on Saturday evening.The company has found a way to make ambulatory patients in hospitals more mobile.

As company co-founder and CEO James Bell told me a few months ago, after major surgery getting up and walking around is a very important part of recovery. That’s why as soon as you are able, doctors like for patients to walk to other parts of the hospital for testing and therapy. The problem in the past was that all of the equipment tied to a patient recovering from surgery often requires more than one technician to accompany the patients on these walks. Often taking technicians away from other duties.

Marston-1With the Mobilizer product, one technician can accompany the patient as the walk through the hospital allowing the other technicians to tend to other patients and even saving hospitals money on over-staffing.

Boosterville, a spring 2013 graduate of the Memphis based Seed Hatchery accelerator was featured in GigaOM earlier this week.  The company, founded by Pam Cooper and her husband, and founding CTO of Cha-Cha, Tom Cooper, has a better way of school fundraising. Pam Cooper had previously built up a large cleaning business in Indiana. When she met her husband Tom six years ago they knew they would eventually collaborate on a startup.

Boosterville is that startup. The company offers a mobile wallet app that is tied in to local merchants that are automagically kicking back money for fundraising. The user selects the participating merchant that they want to patronize and checkout using Boosterville. The merchant is paid and a portion of the payment is forwarded onto the school or charity.

GigaOm featured Boosterville as part of a story about startups that are changing the way schools can do fundraising, trading in wrapping paper, pizza kits and World’s Finest Chocolate bars, for an easy to use mobile app.

Find out more about Boosterville here Mobilizer is on the web here.

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Tennessee’s Governor Bill Haslam Announces The TENN Top Startups In Statewide Program

TENN, Launch Tennessee, Startups, startup accelerator, Tennessee startupTuesday saw the final pitch off for Launch Tennessee’s TENN program. Launch Tennessee is a public/private partnership that helps organize, administer and provide resources to nine accelerator regions across the state of Tennessee.

With so many accelerators in one single state, Launch Tennessee teamed up with the Blackstone Foundation to hold a “super accelerator” of sorts simply called The TENN.  Startups that went through one of the accelerator programs in Tennessee within the last 12 months were eligible to compete in a statewide competition to name the best of the best.

Earlier this month Launch Tennessee announced 20 finalists from across east, middle and western Tennessee.  The 20 startups chosen as finalists represented a variety of technological and entrepreneurial fields including general tech, social, medical, medical device, life sciences and even publishing.

On Tuesday the startups in the top 20 pitched off in front of a panel of outside investors that included: Sabeer Bhatia, chairman and CEO of Sabse/Jaxtr and founder and former CEO of Hotmail; John McIlwraith, managing partner at Cincinnati, Ohio-based Allos Ventures; John Greathouse, general partner at Santa Barbara, Calif.-based Rincon Venture Partners; Sig Mosley, managing partner at Atlanta, Ga.-based Mosley Ventures; Bob Crutchfield, partner at Birmingham, Ala.-based Harbert Ventures; and Mike Tatum, serial entrepreneur and CEO of Workbus.

At the end of the day Governor Bill Haslam called up the top 10 startups who were named to the TENN;

  • eClinic (Nashville)
  • Got You In (Nashville)
  • Gun.io (Nashville)
  • Hatponics (Knoxville)
  • Health & Bliss (Memphis)
  • Mobilizer (Memphis)
  • Screwpulp (Memphis)
  • Survature (Knoxville)
  • Vendor Registry (East Tennessee”
  • View Medical  (Memphis)

These 10 startups will participate in the TENN program which includes a statewide bus trip to meet some of the biggest companies, entrepreneurs and business leaders across the state, trips to New York and Silicon Valley and office space at their local accelerator or incubator. They will also have access to mentors and other resources to continue taking their post accelerator companies to the next level.

Congratulations to all the startups that made the list.

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archer>malmo Submits Two Great Startup Branding Panels For SXSW

archer malmo, am ventures, sxsw, panel picker, startupsThis week we will preview some of the best startup panels that are up for consideration at SXSW Interactive in March.  SXSW gets thousands of possible panel, speakers, book reading and other content submissions for their “panel picker”. If you’re a startup founder, entrepreneur or influencer with a startup related panel please email us with a link to the panel information at startups@nibletz.com.

archer>malmo is a Memphis based PR and marketing firm that’s been around for 60 years. They have huge clients like Pfizer, Verizon and RJ Reynolds. But they also work with startups. Not only do they do work for startups but they have a a venture firm called a>m ventures that invests creative capital into new startups, for equity (*disclosure Nibletz Media Inc is an a>m ventures portfolio company).

With their vast experience in startups and working with all kinds of new and young companies, they’ve seen and learned some great (and not so great) things that are definitely worth sharing with other startup founders.

Last year, they held a well attended panel called “When Bad Names Happen To Good Startups”.  The panel discussed the importance of naming and how sometimes that name that goes with that cleve URL may not be the best decision ever. They also discussed the ins and out and why’s of choosing a name. For most companies you’re stuck on it, or some version of it for life.

This year they are hoping to expand on that theme with an equally as important topic, branding. “When Bad Brands Happen To Good Startups” ”  Gary Backaus, Chief Creative Officer/Director and Justin Dobbs Creative Director at archer>malmo, were the speakers for last years panel and will also be speaking on this panel as well (if selected).

We get it. Whether it’s an investor intro, an online listing, or your elevator pitch, there are times when capturing your startup concept in a few words is critical.
But talking to customers? It ain’t one of those times.
Yet for some reason many startups continue to court customers with the same robotic sound bites used in their pitch.
And while a digestible “My Unique Feature” formula is fine for accelerator applications, in the real world, you aren’t pitching a business model or market niche. You’re pitching a product. And even the simplest, fastest, shiniest, funnest product needs more than a value prop and a clever name.
It needs a personality.
We’ll examine brand personality types, marvel at great ones, laugh at bad ones, and share some tips for uncovering your brand voice—one that’s genuine, true, and that offers your customers something no positioning statement can.  (they said on their panel picker page)
am>ventures Director and Everywhere Else Cincinnati speaker, Patrick Woods, has also submitted a panel for this years SXSWi panelpicker. Woods just got back from being one of the “mentors” for the new SXSW V2V festival in Las Vegas earlier this month.
Woods has a long background in PR and marketing with the past few years spent exclusively with startups. As the director of am>ventures he’s tasked with finding the startups that the firm wants to invest it’s creative capital in.
Woods also mentors through local accelerators, does office hours via Skype and Google hangouts and both writes and speaks on startup branding and marketing.
“Branding From Day Zero: Startup Brand Strategy” is the discussion Woods has submitted.
Branding. All startups have to do it, but no one really knows how. Punch “startup branding” into google and you’ll find checklists and 10-step plans that’ll tell you to “have a logo” and “be consistent.”
Thanks.
Startups don’t need tips and tricks. They need an understanding of brand strategy—what it means and why it matters. And ultimately, how to do it from the beginning.
Name, logo, t-shirts, stickers—these are all parts of brand, but what undergirds the whole system? Brand strategy. Startups usually skip this crucial phase. And it shows. I’m a hybrid ad man/startup guy who’s built brands for everything from an event discovery app to an AI system. I’ve seen tons of branding tools, but none specifically those starting from scratch.
This talk will explore a way forward specifically for startups. We’ll move past the tips & tricks and focus on a few actually helpful questions for building a great brand that resonates with your audience and build long-term loyalty.” Woods wrote on his panelpicker page.

You can vote here for “When bad brands happen to good startups”

and here for “Branding from day zero: Startup Brand Strategy”

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Knoxville Based bounceit Launches Social Decision Making Platform

bounceit, Knoxville startup, Tennessee startup, startup launch

A group of Knoxville entrepreneurs has launched a new and exciting social decision making app called bounceit. Now social decision making isn’t anything new, we’ve seen several startups try and succeed in this space.

Startups like Brooklyn based JustDecide come to mind when we think about social decision making platforms. Where others have fallen short in the past though, the crew at bounceit has figured out ways to make social decision making more fluid, easy to take in and easier to decide and vote on. Their highly visual platform makes the entire process more intuitive.

Users begin by uploading a question or statement, accompanied by a photo: “Should I buy this outfit?” “Is this car cool?” “Want to go out after the game?” Other users vote your question up or down for yes/no, or like/dislike. A realtime line graph shows you all theirresponses over time to aid in your decision making!

bounceit1Until bounceit, many people relied on Facebook and their own social networks to help make decisions; “With bounceit!™, a user can post an opinion, decision, idea or just a cool photo, and thanks to our unique line graph they’ll actually see instantly if people agree or not. It’s crowd-sourced decision making at its best! With our graphing capabilities, a user immediately sees if something is a like or a dislike. You can see whether there is overwhelming agreement or any struggle it has gone through among users. That tells a much more powerful story than a bar graph or percentages.” co-founder Gary Hardin told nibletz in an interview.

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Hardin explained, “People today research and bounce ideas off friends before they do something or buy an item. bounceit!™ streamlines that process for them. Crowdsourced sharing and decision making is everywhere now. We just make it more fun and in one centralized location!”

Bounceit is now available in the iTunes app store, download it here. For more information visit bounceit.com. Check out Bounceit in person at Everywhere Else Cincinnati.

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Put Congress In Your Pocket With This Nashville Startup

PocketCongress, Nashville startup, startup interview

With smartphones in the pockets of tens of millions of people, information is extremely easy to obtain. You don’t even need to wait to get home to check something on the internet. You just reach into your pocket and hit Google or whatever your favorite information source is.

The information age, the internet age ,and now the mobile age has made government more accessible, and with that accessibility becomes accountability. Long gone are the days that any Congressman or other elected official can just sneak something passed the people.  When a bill is before Congress, voted on, or signed, you can find all the information about it online. You can look it up on your phone as well.

Now a Nashville Startup called PocketCongress is looking to streamline all that information into an easy-to-use app.  SouthernAlpha reports that David Swift was watching the news one night and wanted to look up further information on some legislation that was just reported on. He found the process of finding that information more cumbersome than he thought it should be. To make it easier he created PocketCongress.

We talk with Swift in the interview below.

What is your startup called?

Pocket Congress

What does your company do?

We are an easily accessible research tool for Congressional information. Search various ways in both legislation and legislator fields.

Who are the founders, and what are their backgrounds

I, David Swift, am a local business owner in Nashville and am constantly looking to become more involved in the tech world. I concocted this idea in early 2011 and refined it over the next few years. In August of last year, I connected with an old high school classmate, Joey Vadala. Joey is a long-time techie and computer genius, even since the high school days. He’s built a few apps and I was impressed. Looking for someone who would build the app for profit equity AND pull off a simplistic, usable UI/UX, Joey was a great fit. Joey absolutely crushed the fine design details and construction of the app. I handle the business aspect of things, marketing, etc. and Joey is working on 2.0 for Pocket Congress.

Where are you based?

Nashville, TN

What’s the startup scene like where you are based?

Fantastic. There’s a lot of old money here, nearly all of it concentrated on the health care industry. That tide is slowly turning with all kinds of tech start ups popping up here and there. The new building of the Entrepreneur Center is magnifying a lot of start ups that wouldn’t get the attention otherwise.

What problem do you solve?

We solve the lack of true government transparency and the inability for the casual news-watcher to gather any real content on what’s being reported on their TV, what’s being voted on in their capital, and ultimately what’s affecting their lives on a daily basis. The entire concept of Pocket Congress is to further true government transparency and to aid in involving the casual political observer. The app is easy enough to navigate for a casual news watcher, but has enough information for a political junkie. The information is out there and is researchable, but not easily and quickly. Pocket Congress allows not only quick research & reference, but also tracking of legislation and social sharing of all information. Real government accountability and transparency must be done by the people, not the government.

Our app searches both Members and Legislation. In Members, one can search via: current location, name, ZIP code, committee, state, or browse. In Legislation, one can search via: HOT bills, number, locally sponsored, keyword, recent actions, and type. You can read actual legislation via .pdf. Anyone can interact with local senators and representatives by easily accessing their Twitter feed, biography, district map, committees, and all their social media outlets. One of my favorite features is the ability to tweet directly to a senator, send them an email, or call their office directly from the app.

Why now?

We need it now more than ever. (How many times have you heard that?) There are now more iPhone users in existence now than ever before. As a country, that’s more ready access than has ever been provided in the past. Never has Congressional members and the legislation they pass been so easy to access and share. Our phones are always with us, so an app is truly the timeliest way to access this type of information and a real vehicle for government transparency.

What are some of the milestones your startup has already reached?

We have been featured in SouthernAlpha’s blog. We are followed on Twitter by a few Washington Post journalists, and have been retweeted by Congressional members, most notably Darrell Issa. After being in the App Store for 5 days, Apple chose us as a New and Noteworthy app in the Reference section. We currently headline the Reference section in the App Store.

What are your next milestones?

A segment on Mike Huckabee on FOX. We have a connection to him particularly, as I worked with him personally on his last book signing tour over a course of three weeks. He’s a large government transparency advocate. We would then like to leverage that appearance to other media outlets, including other politically-charged TV shows.

Where can people find out more? Any social media links you want to share?

Website: http://pocketcongressapp.com

iTunes short URL: https://itun.es/us/VgmgL.i

Joey’s personal page: joeyvadala.com

 

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The 20 Best Accelerated Startups In Tennessee Make The TENN Finals

TENN, Launch Tennessee, Startup, AcceleratorLaunch Tennessee, the private/public partnership that oversees 9 accelerators across the state, is running a “super accelerator” of sorts, appropriately called the TENN. The TENN starts off with a statewide demo day on August 27th in Nashville. At that event, 20 startups, announced on Thursday, will pitch their business.

A group of  national investors and entrepreneurs will narrow that field from 20 to 10 at the statewide event.  The demo day investor panel includes Sabeer Bhatia, chairman and CEO of Sabse/Jaxtr and founder and former CEO of Hotmail; John McIlwraith, managing partner at Cincinnati, Ohio-based Allos Ventures; John Greathouse, general partner at Santa Barbara, Calif.-based Rincon Venture Partners; Sig Mosley, managing partner at Atlanta, Ga.-based Mosley Ventures; Bob Crutchfield, partner at Birmingham, Ala.-based Harbert Ventures; and Mike Tatum, serial entrepreneur and CEO of Workbus. Governor Bill Haslam will announce the 10 companies that will comprise The TENN.

After the TENN is announced they will embark on a statewide bus tour, parading the startups in front of the state’s biggest companies and innovators. The TENN group will also have access to a master mentor network pulling from all nine accelerators. The TENN startups will also receive free office space, either at one of the regional accelerator headquarters or receive a subsidy for office space.

Launch Tennessee partnered with the Blackstone Foundation to hold the TENN program.

Here are the 20 finalists for the TENN program:

East Tennessee (6):

Hutgrip
FwdHealth
HATponics
Vendor Registry
Survature
Renewable Algal Energy

Middle Tennessee (9) :

eClinicHealthCare
InCrowd Capital
Gun.io
Got You In
Newsbreak
Ecoviate
Green Dot Charging
March Fuels
Graphenics

West Tennessee (5):

ADVANCE Inventions
Mobilizer
ScrewPulp
Health & Bliss
View Medical

“These 20 startups are an exceptional representation of the innovative and promising ideas emerging from Tennessee’s accelerator programs,” said Launch Tennessee CEO Charlie Brock. “From the quality and diversity of applications submitted across the state, it is apparent that Tennessee’s network of accelerators, which is unique in the nation and Launch Tennessee helps fund, is working well.”

You can find out more about Launch Tennessee at LaunchTn.org

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$600,000 Investment In GigTank Startup WeCounsel Proves Accelerators Still Work

WeCounsel, Chattanooga startup, GigTank, UltraGroup, Funding

WeCounsel CEO Harrison Tyner pitches at GigTank demo day (photo: NMI 2013)

Just last week we were in Chattanooga for the GigTank accelerator’s second demo day. GigTank debuted last year, right on the heels of Chattanooga becoming the first (sorry KC) city with 1gb ethernet to all residential and business addresses.  This year’s cohort came literally from across the globe with startups from Bulgaria, India and the Cayman Islands choosing to spend the summer in Tennessee.

During the two day celebration of startups in Chattanooga, there was a lot of hush hush talk about accelerators in general. It’s actually a common discussion, whether or not accelerators are worth the time and money. Many think the 3-4 month model isn’t enough time to build real companies, and with accelerators all over the country, there may be an accelerator bubble.

Another struggle is attracting investors. Outreach is tremendously important for an accelerator. Sure you can invite the same 50-100 investors on the VC academy list of VC Pro database, and they may come. But often the startups presenting aren’t in their investment wheelhouse. For accelerators not in their first season, the investors have seen the same PowerPoint template presented over and over again .

Accelerators and their demo days get interesting when you include anyone who’s interested into the startup community. Entrepreneurs come in all shapes, sizes, and colors and so do startup supporters. CoLab and GigTank director Sheldon Grizzle is very good at bringing the whole community together around entrepreneurial events. On the eve of the GigTank demo day, there was an event called Fireside Talks which included entrepreneurs 20 and under working on a variety of projects.

UltraGroup is not one of your typical startup investors.  UltraGroup is a healthcare company that specializes in behavioral health programs.  They provide outpatient care at 40 rural hospitals across eight states, according to the TimesFreePress. They are based in Chattanooga.

WeCounsel is a GigTank startup that went through the most recent cohort, graduating  last week. They offer an online platform  that allows therapists to take notes, coordinate scheduling, share documents, store client records and interact with colleagues. They are also based in Chattanooga, and one of three local startups in this year’s GigTank Cohort.

WeCounsel co-founder and CEO Harrison Tyner told Nibletz by phone that UltraGroup was on their radar to talk with earlier this summer.

“Relationships we built at the GigTank made our talks with UltraGroup progress even further,” he said. He went on to say that without the GigTank helping them iterate their idea to perfection and mentorship from others in the GigTank’s network, they would not have been ready for UltraGroup’s $600,000 investment reported Wednesday.

“None of this would have been possible for us without the GigTank. It’s been the best thing to happen to our startup,” Tyner said.

Tyner  and his co-founders Riley Draper and Joshua Goldberg are all originally from Chattanooga and will stay there to grow WeCounsel. Currently they are still operating out of CoLab but plan on moving to their own office in about a month.

“Chattanooga continues to prove that it’s a great city for entrepreneurship,” Tyner said. By staying in Chattanooga, they will be able to work closely with UltraGroup and continue to work with the mentors and leaders they formed relationship with at GigTank.

When the GigTank presentations kicked off, Toni Gamayel co-founder and CEO of Banyan took the stage. His company, which has designed a collaboration platform for researchers, won $100,000 from Alcatel Lucent at last year’s demo day. Shortly after demo day the company went home to Tampa, Florida, where Gamayel has been a fixture in the startup community.  He told a story about coming up to visit during the winter last year and realizing that Chattanooga was on its way up. With that realization entire team loaded up a Uhaul and moved back to town.

For more info on WeCounsel visit them online here.

Check out more GigTank coverage here.

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