If you go to bars and clubs in the New York area and in the near future and have your license scanned by someone with an iPhone or iPod scanner, chances are they are using technology from New York Startup; Bar & Club stats.
The innovative new startup provides a two fold service to bar and club owners in their iPhone/iPod scanning app. The app allows bouncers and doormen to effectively check licenses and IDs. On the backend the app is providing anonymized demographic information that is analyzed and given back to the establishment in easy to understand data.
For example, a bar owner may find that Tuesday nights from 8pm-1am are great nights for women between the ages of 30 and 45, with that data they can offer better drink specials and promotions to attract more of that crowd. A club may also find out that on Thursday night, college night, they actually have a bunch of patrons who are in their late 20’s. Maybe changing college night to another night would work better for them.
This is just one of the many exciting startups presenting in either “Startup Alley” or the Disrupt Battlefield at TechCrunch Disrupt NYC this week.