Social Entrepreneur Sticks It To Ambercrombie’s Douche Bag CEO Mike Jeffries

Greg Karber,Abercrombie & Fitch, Mike Jeffries, Social entrepreneurshipThe stories about Mike Jeffries,the king of retail douche baggery, have been all over the interwebs over the last two weeks. That’s when he went on the record saying that he doesn’t sell his clothing to plus sized women and that Abercrombie is elitest and only wants a certain kind of customer.

Jeffries actually said, in regard to this policy, ” In every school there are the cool and popular kids and then there are the not so cool kids. We go after the cool kids. A lot of people don’t belong and they can’t belong”.

This has prompted a wide range of reactions across the country. Boycotts, meme’s, and the latest endeavor, one social entrepreneur’s way to get back and give back.

AF2Los Angeles based Greg Karber, who bills himself as a writer, philosopher, performer, video maker, cultural critic and entrepreneur set out on a journey in hopes that others will join him.

He went into a Los Angeles GoodWill store and bought up their entire inventory of Abercrombie and Fitch clothing, in a variety of sizes and styles. He then set out to L.A.’s skid row, an area with one of the largest homeless populations in America and started giving away the clothes.

In the video below Karber says he can’t do it alone. He wants anyone that can to go through their closets, their friends closets and their neighbors closets and donate all their A&F clothing to their local homeless shelter. And when you do this, tag it #fitchthehomeless.


You Might Also Like


  1. 1
  2. 2
  3. 3

    How about another elitist that really believes his own crap doesn’t smell. I like to congratulate you Joseph Segal, for taking a stand. Yes we should house the homeless and feed them and employ them as well. A human being is a terrible thing let go to waist the story behind every one homeless is person has common thread that pierces through it, “just could not seem to fit.” The guilty parties? The collective aberration of our social up bringing if it’s not race it’s color if it’s not color religion, if it’s not religion it’s social status, If there is anyway I can help being homeless myself please do tell me how, I ‘am homeless but I ‘am responsible for it. I blame no one but myself. However I can’t say the same for the rest of the homeless population. Many have been victims of the collective social bullying of our society. John Torres,

  4. 4
  5. 5

    Great…exploit the homeless to make a political statement. I agree with Joseph. Will you also house, feed, and employ them once you’re done making your political statement?

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>