Kyle
We found a DC startup called Grandstand on #startup alley at TechCrunch Disrupt. What they’re doing will blow some businesses away. Watch the video for some great use cases and the technical explanation. I’m going to describe it in layman’s terms. If you’re a business looking to get real engagement out of social media pay attention.
What Grandstand does is takes aggregated social media data, pulls it and applies it to real world engagements. Think of the Twitter wall concept that burst into popularity around two years ago. Every conference you went to and even some company headquarters would show a hashtag or a Twitter ID on a big television screen for the world to see.
If you’ve ever been to a GDGT event they’re known for their Twitter walls where you’ll find people staring in awe at the Twitter wall waiting for their tweet to show up. The Twitter wall concept is all well and good but in the end you’re just looking at Tweets.
Grandstand takes the Twitter wall concept along with other social networks and for lack of better terminology at 1am while writing this story, makes the tweets, likes, check-ins, statuses and mentions do stuff.
For instance Grandstand has a display at Volkswagon’s headquarters in Germany that shows tweets, and checkins on a map of the globe, and in other unique ways on multiple floor to ceiling screens (check it out it’s in the video).
At South By Southwest in Austin Texas this year Grandstand had a lot of people talking about a refrigerator stocked full of beer. When 10 people checked into the venue the refrigerator unlocked and automagically opened. How cool is that.
Forget text to win, Twitter walls and “like us for a smoothie”, if you’re a company or brand looking to get the most out of your social media you need to check out this video and contact them… NOW!
Linkage:
Get more info on Grandstand here at get grandstand.com
Here’s more of our great TechCrunch Disrupt NY 2012 coverage
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