Startup Culture: Offering Your Courageous, Daring Employees Something Intangible

ProdigiArts, Startup Culture, Startup Tips, Memphis startup

(cultureclub photo: alanpringle.com)

 

Who would choose to work for some entrepreneur they met at a coffee shop, for little pay, unconventional hours, and without promise of Google-like fortunes? They may have a fantastic idea that will solve some great problem in modern society, but right now their eyes are bleary from too much caffeine and a scalding Macbook. It’s hard to believe in them.

Startups not only face difficulty in convincing prospective investors and clients, but also potential employees whose talents would make a valuable contribution to the ever-growing company. Capital might not be the greatest resource at your disposal, but your people are.

As entrepreneurs, it’s easy to fantasize about the kind of company culture you’d like to foster in the future: throngs of employees working diligently and creatively, in between collective games of Call of Duty. In reality, culture building happens the moment one other person says ‘yes’ to joining your crazy idea for a company.

The famed animation studio Pixar faced the same struggle to build culture. The production house that totes 27 Academy Awards on its mantle started out with sleep-deprived, passionate people who took a chance on an idea they believed in. Since its inception in 1979, Pixar has taken many directions, from producing special effects for Star Trek to working on a commercial for Listerine. Despite the change in vision, structure, or ownership, the individuals who were so passionate about their craft and creating a company notable for what it offered the world made Pixar great. By no means did this happen without investment and capital, but it started with the right people.

In James Collins’ celebrated book Good to Great, he emphasizes recruiting the right people, who are flexible and put in their time and energy day after day, even when the vision or direction of a company might take a detour. He says that while vision is essential when starting a business and gaining employees, “If you begin with ‘who’ rather than ‘what,’ you can more easily adapt to a changing world.”

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One of the really important features of our company culture is a strong emphasis on trust and validation. In our industry most young, ambitious animators want to go work for the larger, more legendary studios in New York or Los Angeles, where they will probably be made to work longer hours and receive little credit.

While this is the reality of many recent graduates and young professionals in their career development journey, we try to value and recognize each accomplishment made, whether that’s with bonuses for especially noteworthy projects or getting taken out to lunch because someone forgot to bring theirs for the day. Every person, no matter how old or how young, desires a place in a community and to feel like their work is valued and contributes to something greater than themselves. We may not have the notoriety of a large studio, but what defines our culture is how satisfied and ambitious those brave souls are who have joined our growing studio.

Investing in human capital proves to be just as important as your real capital. Find those select few who invest their time, talents, and future in your company, because those are the ones who will be there at the end of the day, even when financial backers may not be.

Joshua Colfer is with ProdigiArts a Memphis animation, design and development firm. See what they can do for your startup visit them on the web at prodigiarts.com

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Creative Marketing in the Ubiquitous World of Advertising For Startups

ProdigiArts, Guest Post, Startups, Advertising

Sometimes companies get ideas; good ideas. They discover ideas about who they are, what they want to accomplish in the world, and how they can solve some problem that no one has found the answer to just yet. The issue is, they aren’t the only ones. That’s where advertising comes in.

Advertising takes on many forms and uses many media. But, it always has the simple objective to communicate, capture, compel, and move audiences to action. In the past, this translated to the purchase of a product/service. Today, marketing specialists extend that definition to an ongoing engagement with their brand through social media, subscriptions, or online sharing.

Each of us knows the plethora of advertisements that plague our home pages, browsers and selected blogs, and how agencies spend insurmountable funds to market to users everywhere. With this onslaught of advertisements, companies must carefully decide how they are going to meet audiences in memorable and lasting ways that make them stand apart from their competitors. Retention and engagement have always been the major goals of advertising; but with the persistence of ads into every level of the lives of consumers via television, social media, and innumerable web pages, companies now find themselves in a world in which they must consistently re-evaluate how to accomplish those objectives. One way that organizations solve this problem is through the incorporation of creative and non-traditional mediums into their marketing, like animation.

 

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Jon Collins of the VFX studio Framestore recently said in an interview: “If you can keep a viewer in a world and stimulate those senses, they will not only engage more deeply with your brand, but their recollection of that positive experience will sustain for far longer.”

However, there is a danger in creating a world that is overly stimulating to the viewer, because they end up rejecting that vibrancy in an effort to maintain a kind of visual homeostasis. Advertisements must also be tempered with a strong and carefully crafted design that appeals to people’s sense of balance, color schemes, character associations, etc, without turning them off to your brand.

While there is no scientific formula for accomplishing this task, creative specialists use techniques like focusing on one subject while blurring out the background, using particular color patterns, or utilizing symmetry to balance out an environment. The reason for this meticulous approach to curating content for viewers is the same reason that athletes train for months on end for a brief moment in the spotlight. Sometimes a brand has only one opportunity to interact with an audience member and communicate what it is and why it is worthy of their attention. And audiences are a fickle sort. With the accessibility to perhaps hundreds of alternative products or services, brands must make that one interaction a meaningful one that the viewer will remember long after the video has ended.

Part of why we gravitate towards animation as a medium is because you have the ability to communicate something as complex as sustainable business practices or a commitment to ethical animal treatment (as FedEx and Chipotle both did this past year) through imagined worlds and characters that take the viewer into a beautifully crafted narrative. While you can control things like lighting, environment, and subjects while shooting in video to a certain degree, animation can create worlds and characters beyond what is only in front of us. This allows us to control things like lighting, texture, movement, and time that we would not have as much control over if we filmed subjects through a camera. All in all, video and animation are not in competition with one another, for both are tools to be utilized for the creative dissemination of messages.

At the core of who we are as human beings is the desire for meaning and significance. Advertisers try to cultivate that kind of experience in a brief interaction that connects audiences with a brand that will last long after the meeting has ended. While the time and effort that companies spend towards this endeavor is great, the hard sought after relationship with the customer is truly the golden egg.

Check out Prodigi Arts at prodigiarts.com

 

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Memphis Animation Startup ProdigiArts To Partner With Nibletz Community

Prodigiarts,Memphis startup,startup,guest post, contributorProdigi Arts is an animation startup that works out of the same incubator that we work out of. While an animation studio may not be your typical high growth potential startup, as a technology company based in Memphis founder Chris O’Conner and all around jack of all trades and Public Relations Coordinator for the company Joshua Colfer, are running the company with the vigor of any startup.

They rely on the resources that other startups in Memphis rely on and they face many of the same issues tech startups face in a medium sized revitalizing market. As Colfer tells us below, O’Conner started Prodigi Arts as a side business or side startup and then made the decision to take the plunge and take the company full time.

Now both O’Conner and Colfer will contribute to the Nibletz community providing content based on their experiences as entrepreneurs, experience in technology and experience in technology. Prodigi Arts will contribute on a wide range of themes, from best practices for startups resorting to animation videos for telling their startup stories, to taking the plunge and pushing an idea forward.

Both O’Conner and Colfer are committed to the world of startups and animation. After just moving into the incubator they made it appoint to attend the first everywhereelse.co The Startup Conference and then sought out the nibletz team to share their thoughts. Colfer and O’Conner are joining an evergrowing stable of great people contributing to the nibletz community like Sarah Ware (co-founder and CEO of Markerly), Mike Muhney the godfather of CRM, and several members of the Young Entrepreneurs Council.

Below Colfer tells us a lot more about Prodigi Arts and just why they’re part of the nibletz, “everywhere else” community. If you want to take your animation project to the next level you can find out more about Prodigi Arts here at prodigiarts.com and you can email Josh directly at jcolfer@prodigiarts.com

Prodigi Arts is an animation studio that produces memorable and poignant multimedia productions used in advertising, commercials, product development, training videos.

Prodigi was founded in 2005 by Memphis native Chris O’ Conner. Steeped heavily in the arts world, Chris grew up sketching, singing, composing music and performing for audiences everywhere. After graduating from Middle Tennessee State University in 2006, Chris had the opportunity to continue his education in animation in Southern California, or return to Memphis to grow and cultivate Prodigi Arts. He chose to return to his hometown to work as a Marketing Representative for the Germantown Performing Arts Center from 2007 to 2010, and served as a Creative Consultant for the performing arts Group, Watoto De Africa as well. During this time, he also began fine tuning the business plan for Prodigi Arts and making connections in the area.

 

We are based in Memphis, TN.

 

The startup culture in Memphis can be likened to the AV kids in high school who find support and belonging in the dark confines of the technology room, who one day hope to join the society of filmmakers or special effects artists. Fortunately, startups in the Bluff City have the support of organizations like Launch Memphis, Emerge Memphis and the University of Memphis Center for Entrepreneurship and Innovation. Since Memphis is a city that is not as quick to embrace innovation and technological advances, startups face some difficulty securing capital from investors willing to take risks on fresh ideas.

 

Prodigi Arts creates memorable, engaging and entertaining productions through the art of animation. Capturing the attention of audiences is a difficult endeavor for any company, small and big alike. We solve this problem by incorporating 2D & 3D animation, motion graphics, live action and video production into every project. We solve the problem of communicating complex ideas in a simple and concise manner for companies and organizations to tell their stories in the most understandable way possible.

A difficulty that we have faced is entering into the entrepreneurial process without investors or startup capital. Thus far, we have been able to subside entirely on revenue generated from client projects, with the intentions of holding private ownership over the company.

A recent stride that we have made as a company has been our Corporate Sponsorship of Leadership Memphis, which is shared by large entities like United Way and FedEx. In addition, we have signed a three year contract to create the animated and video productions for the CFO of the Year and Small Business Awards with Memphis Business Journal. In addition, Prodigi’s founder, Chris O’ Conner has spoken at numerous events about being a minority business owner, and was honored with the Innovator of the Year Award in Decemeber of 2012 at the “Agents of Change” Gala.

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Within the next year, we hope to take on projects that will stretch our creative abilities as an animation studio and grow a more diverse portfolio that highlight different animation techniques. We also aim to become a staple animation company in the Memphis and Mid-South region within the next year that companies will go to when they seek animated commercials, instead of larger firms in the New York or Los Angeles area.

 

One of Chris’ mentors is a marketing professor at Middle Tennessee State University, who has helped him organize his business plan and strategize about how to market animation services to businesses in the area. Another is Dale Carnegie, author of the book “How to Win Friends and Influence People”. While no longer alive, Carnegie’s ideas about forming business relationships and working within the framework of others’ objectives is an imperative lesson for Prodigi as we seek to make connections with companies and grow our clientele base.

 

One of our advantages to being located in Memphis is that we are the only animation studio to occupy a niche that has previously gone unoccupied in the past. Being the only animation company, we can provide a creative service at a lower cost than the larger studios in New York or Los Angeles. However, the associations with animation have at times dissuaded businesses from using our services. More often than not, companies assume that we provide animation for children’s shows and cartoons, rather than for companies looking to tell their stories in creative ways. In Metropolitan areas, animation is used regularly in advertisements and commercials, and provides a memorable alternative to video production. Many businesses in Memphis have yet to think of these kinds of applications for animation, and still hold on to their assumptions of animation for children’s shows and cartoons. In essence, we are creating a market for animation.

 

At the moment we have just finished a live action animation project with Hnedak Bobo Group, and will be starting on the Small Business of the Year Awards with the Memphis Business Journal within a week. After that we have potential clients in mind that we will focus on reaching out to in hopes of partnering with them to bring their brands to life.

We can be found out at www.prodigiarts.com

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Twitter Name: prodigiarts1

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