Kyle
Remember when downloading ringtones was the hottest thing on the planet? Then after that ringback tones became popular. Well at one time Ringtones was a $7 billion dollar industry world wide. Now, it’s less than a billion. They just went out of style I guess.
Israeli startups have been really good at harnessing the power of the mobile device. Recently we featured SellARing which is an Israeli company that is selling the ringback tone as advertising. Rather than listen to 10 seconds of ringing, you get to hear an ad, get a discount and engage.
This Israeli startup called “Pops” is making notifications more interesting by bringing all kinds of customizable content to notifications. Pops allows you to customize any kind of Android notification that you could possibly have and use content you like to pop up, wake your phone up and alert you of your new message, Gtalk, Text, email or a host of other notifications.
When we talked with the co-founder he told us in addition to major brands like Rovio Mobile’s “Angry Birds”, they are in negotiations with record companies to produce customized “Pops” from users favorite artists.
Pops is free in the Google Play store. Their monetization is through a customized app store where you pick your pops content. A lot of the “pops” are free but there are some premium “pops” available now.
Check out the video below:
Linkage:
Find Pops in the Google Play Store here
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