Nibletz Staff
When you’re starting a new business, the last thing you want to do is waste money. That is exactly what you’ll be doing if you design your website yourself, believe it or not! The thing about Web design is that it’s a specialist skill.
Sure, there are plenty of online “site builders” that offer a point-and-click interface. But, what happens if you just don’t know what you’re doing? You could end up making a site that is mediocre at best. As you know, first impressions count. And that’s especially important in the business world.
Because you’re launching a new brand, you need to show people how committed you are to the cause. Offering your market a bad website to showcase what you do just won’t cut the mustard! So, why else should you entrust your new site to a Web design agency? Let me share with you a few reasons:
You don’t know your HTML from your PHP
On the face of it, the website design world appears full of acronyms that only geeks understand. Actually, that is the reality of it! In all seriousness, serious Web design isn’t just about using point-and-click software. Often, one must undertake manual “code” changes by editing HTML and script files.
If you don’t know what you’re doing, you could end up breaking something. What’s worse, you won’t even realise what you’ve broken! So, in short, hire a Web design agency if you’re not familiar with low-level coding.
You know nothing about accessibility
It doesn’t matter how good your creative design skills are. What does matter is how accessible your website becomes. It’s not just desktop and mobile users that will access your site. People with disabilities may use screen reading software to “read” your site to them.
If you create a website that only uses graphics and no text, how can they understand what you’re trying to say? You may as well have a blank home page because that’s exactly what those users will get!
A professional Web designer doesn’t just concentrate on the look and feel of your site. They will also make sure that it’s accessible to all audiences. If your site offers no accessibility, you could be breaking disability discrimination laws.
You think SEO is some new type of martial arts
The only person you will be kicking is yourself. Why? Because Search Engine Optimisation is crucial for any website, regardless of content! It’s the process used to improve a site’s search engine visibility. Of course, if you don’t want people to find your website, you can ignore this section.
But if organic search traffic is important to you, get a professional to design your site. They will make sure it is SEO-friendly.
You think the world should have more Flash-based websites
Last, but not least, you need someone to design you a site that doesn’t run Adobe Flash. Many companies like Google and Apple have withdrawn support for the platform. It’s cumbersome, slow and has security vulnerabilities.
If animations are your thing, get a designer to make you a site that uses HTML5 technology. In layman’s terms, HTML5 lets you do many things that Flash offers. Except that, it’s supported by modern Web browsers and all of the tech industry.
So, in short: don’t design your website yourself!
