Get Your Startup On The Right Lines

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Starting a business is something which is famously stressful. There are so many things that you need to get right all at once, and it can be a real mission knowing how to do just that. As it happens, you will find that it is helpful to focus on a few key areas which you are fairly confident you can get right. If you do it in this way, you will be able to get your business off to a much stronger start, and you will be glad that you did. Let’s take a look at a few key examples of the kinds of things you should be going for for a really strong start to your startup business.

Unique Perspective In The Marketplace

One of the things you need to consider is how your business is placed in the marketplace, and how it appears there. This can be hard to discern, especially at first, but it is something which it is helpful to focus on if you want your business to get off to a strong start. Something which can help hugely here is to try and garner a fresh perspective within your business on the marketplace itself. Businesses which do this tend to be seen as being particularly trustworthy and the kind that you want to support, because it shows a kind of originality and flair which really impresses people. That is worth remembering if you want your business to be respected from the very start.

Productive Workspace

No matter what your office is like, or how many people you have working with you in the beginning, it is incredibly useful if you are able to be as productive as possible within that space. You might be surprised at how difficult this can be to achieve, but thankfully there are some powerful ways of making it happen, and doing so fast. You might decide to turn to some particularly innovative technological solutions for creating a more productive workspace. If you take a look at you will see an example of the kind of techie solution that might be helpful here. On top of that, it will probably help to find ways to encourage your staff to work their hardest, such as having a decent reward system in place which you actually back up for real. The more productive you are in the early days, the better a start your business will have.

Healthy Cashflow

A lot of people make the mistake of thinking that you need a lot of money to start a business and make it successful. This isn’t true – but you do need a cash flow which you could characterize as being healthy. All this really means is that you are certain that your business will see a continual process of money in and money out. It is this high level of activity, more than the actual starting amount, which ensures a strong start to any business. See for more on this important subject.

Absolutes Every Business Needs


You might think that your business is completely unique, but we guarantee that it won’t be as different as you think. There are certain absolutes that every business needs, and it doesn’t matter what type of company you are running or industry you are a part of. It doesn’t matter whether you are operating a business factory or office. These factors must be in place for your business to be effective.

Safety Features

It’s no mistake that we’ve put safety as the first factor on this list. You might think that your top priority as a business owner is high profits, but that’s not the case. You need to instead think about safety and make sure you are looking after your employees and anyone on your business property. This is one of your key responsibilities as a business owner, and you can’t just neglect it. You must make sure that you are protecting them and guarantee they have a safe place to work.

You might think that this is just about ensuring that you have the right safety equipment in place around your business property. But the truth is that’s only half the story. Instead, you need to think about whether this safety equipment is operating as it should be. To ensure this, you must get a servicing of fire extinguisher as well as other safety products around your business. These will fail if they are not properly maintained and that can lead your business towards disaster.

Cloud Server

You probably believe that there are certain companies that don’t require cloud servers. Surely, you say, industrial businesses don’t need cloud servers. Well, that’s just not true, and cloud servers are actually a crucial part of any modern business these days including manufacturing companies and large industrial properties. With a cloud server, it’s possible to keep in touch with key areas of the company and stay connected on the larger market. However, that’s certainly not the main advantage of ensuring you have this type of server.

The main advantage is the security that it provides. You can use a cloud server to store all the important information for your business and guarantee that it can not be stolen.


A lot of companies are avoiding hiring an HR team in the hope of cutting costs out of the business model. This does make a certain amount of sense because when you ask a typical business owner about the role of an HR team, most can’t tell you. That said, this doesn’t mean that HR isn’t a crucial part of your business. They provide a necessary support system for your employees and legal protection for new hires. That’s really only scratching the service of their role in your company so again, this isn’t a possibility, it’s a necessity.

Marketing Agency

Finally, you must make sure you have a marketing team for your company. These can be in-house, or they can be an outsourced agency. Either way, they will be a daily part of your business model, guaranteeing you have the promotion to impress and interest new clients and customers. Without a team like this, your business will be dead in the water.

What Is Most Central To A Safer Workplace?


Knowing how to keep your employees safe at work can sometimes seem like a bit of a minefield. But if you are keen on having a safe and happy workplace, then you need to know what the most important aspects of it are. As it happens, there is quite a lot which is likely to be central to making your workplace safer. In this article, we are going to try and find out what those might be, so that you can make the kinds of changes necessary to bring about a more safety-conscious culture in your business, hopefully making your employees feel a lot safer in the process.

Personal Care

Part of keeping everyone safe at work is making it clear that each individual needs to take care of themselves on a personal level first and foremost. Basically, when it comes to health and safety, everyone needs to take responsibility. This is something that you should go out of your way to encourage in your staff – doing so will likely make them appreciate their own role in it all much more keenly. This kind of personal care means knowing what uniform to wear to be as safe as possible. If you read the full review here: for these safety-conscious work boots, you will have a goodf idea of the kind of thing that your employees need to think about. But it’s not just about uniform. Your employees should also be aware that they need to take care when anything goes wrong in the office, as quite often happens. With a good level of individual personal care, your whole business will be full of much safer people.

Team Efforts

As well as the personal and individual level, your employees should also think about working as a team to be as safe as possible. Knowing how to do this can sometimes be a bit tricky, but mostly this is just a case of remembering that you are all part of a team, and to work as such will likely help to keep yourself and everyone else safer. On a simple level, this means looking out for one another on a daily basis, and in particular during any particular emergency situations. But it’s also a case of having strict guidelines in place which everyone knows about, and which everyone follows closely. This is what really makes the difference when it comes to keeping your staff as safe as possible at work.


Most businesses these days find that having some kind of security team in the building is essential. No matter what your business does or where you are located, you need to do everything you can to keep your staff safe, and usually this will mean hiring a security team. They can keep an eye on your building, your stock and your employees, and everyone is likely to feel much safer in their presence. Get the level of security right, and it can really make a huge difference.

The Road Of Product Development For Startups


So, you’re a startup business, and you’re want to formalize an idea and put it into production. If only it were that easy. Each stage of the development phase requires an entirely new level of expertise, research, and knowledge. From the moment you step into the office before setting the wheels in motion, you should know every single maneuver you plan to make, calculate every possibility of friction, time loss and halts in production before you give the go ahead. Much, much easier said than done, as you can imagine. Here’s a brief guide to the types of angles you should be striving toward.

Industry, competitors, prospective customers

Your business needs to understand the type of market you’re heading into. Study the recent trends in buyers, price, technical abilities of the rival products which are on sale and the future or current needs of the customers.

Who are your competitors and what kind of business and product have they got? You must be wary of what kind of service their product offers customers so you can either avoid copying them or compete directly against them by offering them something improved or on the opposite end of the spectrum.

What kind of product do your potential consumers want? A marketing campaign and questionnaire would go a long way in identifying what the majority of customers want or want improvement for.

Product vision, specifications, pathway

Growing your business must be a cold and methodical process, as you want to minimize any overt risk you might have to take. The functionality of your product is just as important as the cost to make, package and then distribute it. If your product is going to be intricate and finely tuned, you may struggle to find a manufacturer who is willing to take on such a complex idea.

However, there are companies which specialize in customized, technically demanding engineering. The most abundant material businesses use is plastic, learn about injection molding should your product require close tolerance parts required for a wide variety of features.

How will you distribute it? The key isn’t choosing the manufacturer, to begin with, it’s to locate where a large group of your consumers are. Obviously, the world has gone global and nothing is too far or out of reach, so don’t limit yourself by land. At the same time, don’t plant yourself at the top of a mountain, strategically placing yourself in the middle of a network will prove a smart decision in the long run.

Software and modernization

If your product is digital, you should research into the newest and most recent coding practices and how they can be applied to your product. Picking the right software is crucial as this will be the platform for all future decisions and capabilities to prosper or fail on.

Another important aspect is the pathway of internally hosting or using the Cloud system. Both offer you different security and innovation avenues. Internally hosting would mean, all the key updates would be done via a direct route which would only be privy from inside your company. Do you have the physical storage space for all your customers on a large hardware setup?

Utilizing the Cloud system means your storage space multiples almost to an unlimited scale. Software updates are able to be made en-masse rather than your customers having to go directly to your website or product services via your company. Cloud is also a lot more secure and you have the option of multi-layering your clients’ data.

In-house or outsource

If you’re the technical inventor then you more than anybody else know the ins and the outs of your product and what the potential design flaws will be. Therefore, you need to set up a frontline team which will be your reactionary team. This team will pick up faults and malfunctions in the product before anyone else does as they will be the circle of employees who test the product for inefficiencies.

If you’re not the technical developer of a product, you’ll need to set a team up or hire a development agency, which will have direct control over the specifications of the product. However, it must be said that as you’re a startup it’s perfectly reasonable to have an agency draw up the technical aspects of the product, but for a long-term business plan, you’ll need to internalize the technical processes.

Test product and marketing

Before you got to market, you need to means test your product. Make a small batch and send them out to your clients or prospective buyers. With them send an evaluation team, who will absorb any criticisms and valued feedback which will enhance your product or service. This will be known as the alpha or beta stage. You’re still incorporating improvements and slight modifications to suit the primary customer base.

Don’t fall victim to what your investor wants the product to be. Many startups have hurled themselves off the cliff, trying to satisfy an investor who expects a certainty from your business. Don’t follow trends just for the sake of a quick buck and safe pathway. You’ll end up as a carbon copy of a product which is more successful and has a professional team behind it, well enough, that the evolution of that product will be miles ahead of your own in the same time frame. Rather than relying on further extensions to process, you must aim for a model which puts high-quality testing, feedback, and innovation at the heart of it.


Premising a sales channel and supporting the marketing will be one of if not the most expensive moment of your business taking shape. Assuming a rise in costs, you will need to maintain a level of funding which is constant. The CEO or an investor will want to scale-up activities in-line with the growth of the economy; i.e. you cannot stay a small player for long as other startups will overtake and become the breadwinner for all future customers and or investors. This is the part where you create a track-record for your company as you’re out in the wild for the first time. Revenue and profit will be your mantra from this point forward.

Creative Strategies for Marketing Your Startup on a Tight Budget


If you have ever launched a startup business, you will know how much innovation and creativity is required to get things going. When the funds are limited, it gives you an excuse to get creative and really think ‘outside of the box.’ You can’t just rely on the marketing techniques of old if you want to make a difference and an impact. So instead, here are some alternative marketing strategies that will help to bring your new business into the limelight.

Word of Mouth

Word of mouth is a great way for anyone to do business. A word of mouth recommendation is going to mean a lot more to people than anything generic that they have heard somewhere. But for this to work, it has to start with you. Don’t just tell people you run a business or have a start-up. The conversation will end right there! Go into more detail than just saying that you’re an entrepreneur. Share why things got started or what the business aims to do. When you get people talking, you are generating your own free marketing. So share your reasons why and those people that like your ethos or can relate to you, will start to follow along with your business.

Engage Rather Than Just Sell

It is easy to fall into the trap of just wanting to sell and push your product on people all of the time. I get it; it is easy to do. You love your product and are pleased with it, so why not shout about it? However, you want to go down the path of engaging with people to help them to learn about your product, rather than just being direct about it. Social media is one of the easiest ways to do that. Connect with others on social media and those in your target audience. Share or retweet posts, leave comments and get involved. When you build up a genuine relationship with people, they are much more likely to listen when you share something with them.

Start a Blog

Speaking of sharing things with your target audience, a blog is a great way to do just that. It means connecting with your audience and helping them to get to know you. It can also open you up to a whole new audience, by increasing things like your SEO. It really is the future of marketing, so you need to be doing it as often as you can. Search engines love new content, as will your customers and audience. If you find that it takes too much of your time to do it, then outsource. A freelance writer or an agency like Qorusdocs could help with content marketing. It is important to include it as part of your marketing strategy, and you’ll be reaping the rewards in no time.

A small or modest marketing budget doesn’t mean that you have to be limited in what you do for marketing your business.  Be creative, build relationships, write, share, and use your skills.

Common Supplier Issues Faced By Small Businesses


When you are just starting out in business, you might have the idea that your big idea is all you need to succeed. But the truth is a little different. Whether you have a product or are selling a service, the quality of that offering will be primarily dependent on the quality of your suppliers. Developing a good relationship with suppliers of raw materials or services is essential for any business, but for newcomers, it can be incredibly difficult. Here are some of the issues you will face – and how to solve them.

Finding the right suppliers

First and foremost, when you have no experience of ordering raw materials or services, how do you know which supplier to choose? Finding high-quality partners can be tricky when you are just starting out, but you can ease the pain somewhat by asking your business network for help. Trial and error will also come into play, of course, but make no mistake about it – finding the right partner can have a seriously positive impact on your products and services.

Communication issues

Hen you start to work with new partners and suppliers, it’s vital to get everything down in writing. Everyone needs to understand their responsibilities from the outset, or you can expect some level of communication breakdown. You also need to lay the necessary infrastructure to share information and discuss when and where each party will be available to talk and discuss issues.

Organization and management

As you develop relationships with more suppliers, things can quickly get to an unmanageable state. There are solutions available – the easier management of any type of contract with Exari’s integrated software suite might be suitable for your business, for example. Ultimately, the more straightforward you can make your contract arrangements, so they are easily accessible, the better.

Finding consistency

Nothing will make you happier than finding a supplier that always delivers in the consistency stakes. But it isn’t as uncommon to find one of these great companies as you might think. The trick as a startup company is to make sure you find them as soon as possible. Ask around for evidence of previous customers and talk to them, to help you get a better indication of the supplier’s consistency levels. And always ensure you are making regular checks on quality control. Don’t forget, if a vendor’s product quality goes down, so will your product quality – but your customers will put the blame solely on you.


The cost of finding new suppliers can be enormous, especially if you are just starting out in a new relationship. However, if you find the right partners, it’s worth it. Over time, you will become a loyal customer, and offered more trust. And inevitably, that gives you a lot more buying power than you will enjoy at the outset of your relationship. You will find that suppliers will be happier to offer you better deals and discounts, and you may even be able to start discussing exclusivity terms – which will help you prevent the competition from stealing a march on your market share. Good luck!

Above All, A Startup Needs Protection


Something that many new entrepreneurs completely fail to appreciate is just how many ways there are of your new business coming under fire. You can experience many different kinds of threat from outside, and it is worth knowing about them before you get started so that you can protect yourself – and your business – as well as possible. One of the most common mistakes that new startup owners make is that they assume their business couldn’t experience such problems, simply by virtue of being new. But any business can be the target of the many different problems that can affect you, and it is helpful to remember that. Let’s have a look at some of the things you should do to keep your startup as protected as possible.

Intellectual Property

It is shocking how often startup owners completely forget about the importance of intellectual property. In many respects, this is actually the most important kind of property that your business owns. You need to make sure that you are doing everything you can to keep this as well protected as possible. If you let any secrets out, you might find that it actually damage your startup considerably, and often very quickly as well. If you ever have outsiders working with you, be sure that they sign a non-disclosure agreement, in which they agree not to tell any rivals about your business practices. Similarly, make sure that you have a strong culture within the business, so that nobody feels the need to explain your process to other companies. This will help hugely in keeping your private intellectual property safe and secure.

Insure Your Building

Whatever building your business works within, make sure that you are doing as much as possible to keep it safe. Generally, you should ensure that you are protecting it with some kind of basic security system at least. But you should also protect it in the other sense, by getting insurance. If you have insurance, you can at least usually claim if something happens, if it is damaged in some way or another. You might be surprised at the very specific kinds of insurance you can get – hail, for instance, or even lightning damage. However, insurers do not always pay out easily, so sometimes you might need to contact the likes of Voss Law commercial hail damage insurance claim specialists in order to get the money that you are owed. Insure your building, and you will feel much more secure as a business.

Encrypt Data

These days, data is everything. If you are able to be certain that you are protecting your data properly, you know that you are doing most of what you need to do to keep you business going strong. Of course, there are many kinds of encryption, but it really doesn’t matter which you use. The important thing is that you protect your data, so that nobody can steal it and use it against you. This will keep not only your business safe, but your staff and customers as well.

Common Construction Mistakes And How To Avoid Them


Now is a great time to start a construction business. For starters, there is a lack of affordable housing and authorities need to manufacture more. Plus, the money for a tradie has always been very competitive. Then, you have the fact that starting a business has never been easier. When you think about it, starting a new business seems like a no-brainer.

However, that doesn’t mean that you are guaranteed success. No way. There are pitfalls regardless of the industry you choose, and you have to avoid them if you want to be successful. Unfortunately, most people don’t and end up as another statistic. If you don’t want to follow their example, you need to learn from their mistakes.

With that in mind, here are the common construction errors and how to avoid them. Good luck.

Wrong Licenses

Picture the scene. You go to the local authority, you ask for a permit, and they grant you one. So, you set up shop and start to trade as a bona fide construction outfit. But, weeks later the authorities turn up on your door and ask tricky questions. They want to know why you started trading when you didn’t have permission. Sadly, lots of construction outfits make this mistake because they think one license is the same as all the others. It isn’t. There are certain permits that you need, and you need them all if you want to start making money. So, start with a generic business license and move onto industry specific ones. That way, no one will be able to shut you down for being illegitimate.

Under Budget

Honestly, almost every company has this problem, but it affects the construction industry the harshest. The reason is simple: you have expenses than an average firm. Like them, you have to fund your employees, rent business premises, and pay overheads. Unlike them, you also have to pay for licenses and permits, as well as equipment and training programs. And, these additional expenses aren’t one-off payments. If you don’t have the money, it won’t be long before you’re in a bind. So, you need to ensure you add on at least ten percent to your overall budget. That might seem steep, but the chances are it won’t be enough. If you need more, you should consider a low-risk loan or a credit card.

Cutting Corners

Okay, so it’s fine to cut some corners. After all, not every business strictly adheres to rules and regulations. Still, that doesn’t mean you can bend the rules all of the time as that’s how you get in trouble. If you’re building a house say, you can’t omit a basic feature or swap an essential resource for a low-quality substitute. For one thing, it’s incredibly dangerous. For another, this is how you build a reputation that is irreparable. To avoid cutting corners, you need to stick to your promises. You can also look for a surety bond on The contract ensures that you provide the service you say you will, which is why they are popular in construction.

No Health & Safety

When people cut corners, they tend to target health and safety. Businesses understand that it’s the law, but they don’t take it seriously all of the time. You are probably the same because you know that bending down for a paperclip doesn’t constitute a lawsuit. However, running a construction firm isn’t like running an office. There are dangerous materials all over the site, and they can be fatal in the wrong hands. You have to make sure that every person who steps on site follows the rules and regulations to the letter. That means wearing a hard hat even just for the sake of it, or putting on steel toe capped boots. Health and safety aren’t nice or pretty, but they are damn effective.

Not Hiring A Lawyer

Sorry to burst your bubble, but accidents are a way of life on a construction site. No matter how hard you try, you won’t be able to stop them all, which could lead to a lawsuit. Hopefully, your employees won’t feel the need and will sign off immediately. But, if they don’t, you need to lawyer up just in case. Plenty of firms have ended thanks to an employee lawsuit, but that doesn’t have to be the case if you have an attorney. Thanks to their experience and knowledge, they can limit the damage and even dismiss the case. Yes, a good legal team is expensive, yet they will save you money in the future.

Blending In

Because the industry is so competitive, it’s imperative that you stand out from the crowd. However, lots of businesses feel the need to follow the herd and blend. They do this by offering the same services, pricing the same way, and failing to find a niche. Although these features seem like money-spinners, they aren’t because they are so ubiquitous. People that are interested see the same thing day after day, and they get bored. In truth, they want a firm that is unique. To do that, you need to think about doing things differently. Firstly, sell a product or service that is markedly diverse than everything else. Then, advertise it in a quirky and kooky manner. Finally, add a sense of character. Making people laugh is always a good way to stick out like a sore thumb.

Lack of Communication

Communicating with customers and clients is essential according to If you don’t get it right, you will end up arguing and fighting in a ‘he said, she said’ manner. This is the last thing you want because it can derail the whole business. For example, bad communication with your suppliers can lead to job hold ups. In turn, that leads to customer dissatisfaction, which results in a bad reputation. Before you know it, no one will hire you because you have a mark against your name. Whenever you speak to an individual, always make sure they understand your agenda. Then, everything should run smoothly.

At least, that is the plan!

Moving From Small Startup To International Corporation


When you have just launched your very first company, every little milestone can seem huge. Starting from nothing can be incredibly daunting, although you would be surprised at just how many major players in the business game today started out with a mere tiny investment. At this stage in your company’s life, it can be pretty hard to imagine it ever being anywhere near a national level, let alone something global. During those first few years, your main priority will be keeping yourself afloat financially, and trying to avoid being part of all those horrible statistics we see about startups failing within the first few years. Once you have passed the two-year mark, however, you should notice things begin to pick up. When your business has been running for five or so years, and you are continuously turning a healthy profit, you may want to think about expanding it further. This could mean edging your way into other parts of the country, such as opening other branches and hiring managerial staff. But for many entrepreneurs, the main goal is pushing their business overseas. This could even be the reason why you got into the business in the first place, so having the opportunity to bring this dream to life can be incredibly exciting. Fancy a slice of the international pie? Here are some of the steps you’ll need to take.

Establish a due diligence report

Before you even think about signing any forms, you will need to make sure that you have all bases covered when it comes to your international expansion. Getting involved in foreign business can be tricky, so you need to make sure you know the market like the back of your hand. Put together an analysis on how the move will affect your business, and how quickly you will be able to break into the local market once you are there.

Send out your right-hand man/woman

If making a move overseas yourself is not something that is on your itinerary, you will need someone you can trust who is willing to oversee the procedure for you. Building an entire team from scratch abroad can be both challenging and time-consuming. When you are starting a business overseas, it is better to involve people who already live and breath the business initially, and then you can locals later.

Ditch the ‘one size fits all’ approach

Every country is different to the next, and each comes with its own unique culture that you, as a business professional, will need to respect. Tactics that have worked for you in the past back at home may not necessarily have the same effect overseas, and you will need to be willing to familiarize yourself with local customs. It is also worth bearing in mind that tax law, employment law, and business law can be different depending on whereabouts you are in the world. So make sure you comply with the local rules to avoid getting into any trouble.

Spawning a Special Startup: Getting That Unique Touch


When you launch a startup, you know that there are many other people doing the same thing. Some of them are even in the same industry as you are, and perhaps even selling similar products. Getting your business noticed among a sea of others is a tough ask, especially if your startup is running on a slim budget. Fortunately, it’s not impossible, even if you are a little strapped for cash. There are infinite possibilities for giving your startup a unique personality and brand so you can differentiate your business from even the most similar products and companies. So what should you do differently?

What’s Your USP?

The main key to making sure your startup has that special touch is identifying your USP or unique selling point. Hopefully, you already know what this is. But if you don’t, you need to find it quickly. It’s possible that your USP doesn’t actually exist yet. Your USP isn’t necessarily embedded in the product that you’re selling. After all, many businesses can sell the same products at similar prices. Your USP can be in the way you sell your product and the service you offer your customers. What can you deliver that other businesses don’t, can’t or won’t? What are people in your target market looking for?

Be Inventive with Customer Service

One way for your startup to be unique and stand out is to focus on customer service. You could have a fairly generic product but beat your competitors on the service front. People want to know that they’re going to receive good service when they buy something. Whether they’re asking for advice or they need to make a complaint, they want to be treated well and looked after. Some startups make themselves special by going above and beyond what’s expected of them or by doing something interesting. What can you do to make your customers happy that no one else does?

Design Everything from Scratch

Your business’s image and branding are essential parts of making it unique. It’s surprisingly easy to research businesses and find several that appear to be very visually similar. If you want to avoid this, the first thing you need to do is design everything from scratch, from your logo to your website. On top of that, you need the right graphic designer and website design agency. You need to know that they’re going to create a bespoke product for you, and not just give you something based on a template. Your branding needs to stand out and work for your company.

Be Ahead of the Crowd

It can seem difficult for a startup to lead the way in any area. After all, bigger businesses have a lot more money to try new things. But a lot of larger businesses can also be out of touch and hesitant to try anything new. It’s often startups that take risks and find out which new technologies and techniques work. Try to lead the crowd instead of following it.

It takes some time to figure out how to give your startup that special touch. Give it plenty of thought to make sure you get it right.

Altered Images… Changing The Face Of Your Company


With the changing face of the business landscape, many companies find that they need to find new ways to remain relevant. It’s a very difficult situation to be in, as more and more startups begin, which means the old guards have to put in some additional overtime to find ways to appeal to their target market, especially when there’s another company selling exactly the same product for half the price! Remaining relevant means, on occasion, having a drastic overhaul of your image, and here are some simple approaches to take when addressing this issue.

A new direction or approach to your image is something that can be very difficult, especially when the structure has been long-established. An option many businesses take to restructuring the organization is to outsource to an organization design firm. The benefit of this is, in addition to the perspective from an outside source, that it could be the internal shake up your business needs.

Your customers are always where the buck stops, so why don’t you talk to them and get their viewpoint? The whole customer experience is something you can try to perfect, but as you’re not on the receiving end, it won’t be a piece of genuine feedback if you do it. Instead, draft up a survey to get honest and detailed opinions on the whole customer experience process. Many businesses have the information already on how to improve the customer experience, but not necessarily what it all means. Getting customer feedback helps to not just understand the holes in the process, but it can strengthen the relationship you have with your customers. One of the key issues might be the usability of your website, or the content. Keeping your content relevant and dynamic is usually the main issue with smaller businesses, and this is because the budget doesn’t usually allow for massive changes. However, this needs to be at the forefront of any marketing push. The internet is your window to the world, and there are hundreds of web design firms out there that can give you the makeover you need. From the website to the written content, each segment has to be as uncomplicated as possible, and easy to use.

Sometimes the business image isn’t an external issue, but an internal one. If you have an organization where everyone is reticent to change then outsourcing to firms and freelancers may influence your staff to work in a better manner, one that is in keeping with the ideals you have wanted to push for a while. By shaking up the staff in this manner, it will implement a big change internally, which can make it a gradual process, but a more organic one. This can stretch all the way up to the leaders, and if that’s you, you’re not exempt from a change too! Thought leadership strategies can be a good wheel to set in motion to start building up a line of credibility. If a change has to be made, it can take some time, but it is worth it if it means a more functional, and vastly improved, business image.

Running out of Office Space? Here’s How to Free It Up


Office space is expensive and moving can be a hassle. Not only does it take a while to find a place suitable for your needs, you also need to consider your staff and if they’d be willing to travel to a new location. Sometimes it’s pretty far away and there’s a chance that your new office location might be out of the range they’re willing to commute to. However, there are plenty of ways to give yourself an extra bit of space in your current office.

Moving Server Hardware

Not only does server hardware cost a lot to maintain, it’s incredibly noisy at times and can easily take up entire rooms because of how bulky it is. If you want to save some space in your office, then consider a colocation hosting service to give your servers a better home. Assuming your internet connection is fast enough, you should have absolutely no trouble accessing those files via the cloud. Alternatively, you could resort to cloud storage services and selling off your server hardware to make a bit of extra money. Most small businesses have no real need for expensive server equipment, so you can save not just space but also a lot of money.

Remote Employees

If you don’t have enough space in your office to hire a new employee, then consider hiring someone to work remotely. This doesn’t work all the time (it depends on your business) but it’s a good idea to look at the options you have for hiring a remote employee. For instance, most creative jobs such as writing and design can be done by freelancers, but if you need someone to do regular work for you, then you should consider hiring a remote employee. Your business needs to make ample use of cloud services in order to make use of distant staff, but this should be no problem for any tech-savvy business. You could also allow your current employees to work in coffee shops, at home and while they’re out of town by supplying them with laptops and using cloud services to get work done. This is a great option for businesses that don’t always need their employees in the office, and this could free up valuable desk space in your workplace.

Take Down Walls

Walls can be a problem in some offices. They break up large spaces to create smaller ones which is great if you need privacy, but if you want more area to work with then you should consider swapping to an open-plan office. This helps your staff communicate better without having to walk around the office. It can be distracting at times because they’ll be in constant contact with each other, but it will free up a lot of extra space in your office. You’ll need to hire a contractor to do this work and you might run into issues because electrical wiring, pipes and other cables might be running through walls, but it’s an option if you want to physically free up a lot of space in your office.

Do You Know The Most Common Mistake Among New Business Owners?


There are few things in life more exciting than setting up your own business. If you’ve spent your life doing what you’re told and working for other people, then the idea of getting to make your own rules and call the shots for yourself can be incredibly enticing. Of course, there’s no way to deny that it also comes with its fair share of problems and difficulties. You should definitely not try to set up your own business if you’re not willing to put the necessary amount of work it. However, there’s one mistake that far too many new business owners make that is likely to make their lives much harder than they need to be: they try to do everything themselves. Trying to deal with everything yourself is the fastest way to both let your business down and to send yourself completely insane with exhaustion. It might be difficult to imagine handing over any part of your business when the independence of it is such a big part of why you set up your own business, but here are just a few reasons why reaching out to other people for a little help is one of the best things for both you and your business.

You can focus on what matters most to you

No matter what, there is a very good chance that there are certain aspects of your business that you are more concerned with than others. Some business owners want to focus their energy on the finances of a business, while others are more interested in interacting directly with customers. There’s nothing really wrong with this; it’s just a natural part of running a business. However, the problem many business owners run into is that this leads them to neglect certain other parts of the business. By putting those aspects in the hands of outside agencies or individuals, you can focus on what matters to you, without it coming at the expense of other areas of your business.

It puts your business in the safest possible hands

There’s a temptation to believe that the very safest hands that your business can be in are your own. However, that’s not always the case. There are always going to be gaps in your skill set, just as there are gaps in your interests. You might not have any idea how to market a business effectively so hiring a small business digital marketing agency to help you with that can make a huge difference. The same goes for just about every aspect of your business from finances, to employee management. It’s always worth putting important things in the hands of the experts.   

It helps you maintain a work/life balance

Running a business is a huge undertaking no matter how you spin it. However, this doesn’t mean that it should completely and totally take over your life. A work/life balance is incredibly important both for you and your business. Overworking can have some seriously harmful effects on you as a person, and that means that you’re definitely not going to be bringing your very best to the business every day. By putting things in other people’s hands, you get to take a break now and then, recharge, and then come back more fired up than ever.

Will You Be A Leader In Your Industry?


Are you hoping to become somewhat of a leader in your industry? You can’t just hope for the best. You need to take deliberate steps to get to where you want to be. Here are some pointers you should take on board:

Becoming The Person You Need To Be

Before you start any kind of business, or attempt to change anything in a current business, you need to be sure that you’re the right person. Who do you want to be? Who do you think you need to be to get to where you want to go? Pretend you are that person already. What time do you get up in the morning? What does your morning routine look like? What do you wear, how do you feel, what do you eat? All of these things need to be considered, and you then need to take steps to become this person! You need to become a leader before you can lead, and your mindset is so important.

Having An Effective Business Operating Model

Having an effective business operating model is crucial if you want to become a leader in your industry. Not only does this make your business more effective, it shows others that you actually know what you’re doing. This is important in a number of different sectors. There are various models that can be used for different sectors, too. The following infographic can fill you in on the healthcare sector, so you get a good idea of what you should be doing.

credit to Marylhurst University Online