Is Failing To Hire Harming Your Business?


As a startup business, you’d be smart to take your time with big decisions. One huge decision that startups should never rush into, is hiring. Once you hire your first employee or first set of employees, you have more mouths to feed. You’re responsible for paying them, even if your business isn’t getting paid. You’re also responsible for their safety, so you need to consider the work environment, insurance policies, and anything else that may affect them. This is why many startups put off hiring for as long as possible.

While hiring too soon can certainly be damaging for your business, failing to hire could also be damaging. If you wait too long, you may not be able to fulfil orders from people who really want to work with you. You could be holding your business back.

Delegating Tasks

There will come a time you need an employee you can delegate too. What tasks can you give them that will help to save you time, and allow you to focus on your work better?

Spending Money To Make Money

Although hiring your first member of staff means spending money, you sometimes have to spend it to make it. For example, businesses who hire social media managers don’t make money straight away from their hire, but in the long-term, it pays off. Business owners save time and the social media manager helps to increase brand awareness, drawing in more conversions.

Is failing to hire harming your business? The infographic below can help you to get started with your first hire!

credit to Washington State University Online

Your Business Future vs. Technology


The business world today is vastly different from the business world of 20 years ago. The digital age has meant that when changes happen, they are swift and often brutal. Think how much humankind has changed over the past 100 years; our lives have shifted more than they did in the previous 1,000 years combined.

It’s into this volatile, exciting marketplace that you’re thinking of launching a business. That’s a good idea, for sure. The modern business world is open to new ideas and innovations, and you’ll find plenty of help and encouragement along the way.

However, you have to start thinking about the future – now. This can be a task of enormous mental gymnastics. When you’re launching a business, you’re focused so much on the moment, the here and now, and the immediate future. Asking you to think about the next five, 10, or even 15 years seems almost impossible – but it’s a necessity. If you don’t start your business on the right track, then you might never be able to catch up.

Technology Is Changing…

… so your business plan needs to as well.

It’s a simple fact that life is becoming more automated. For example, 38% of jobs in the US are at risk of being replaced by technology in the next 15 years. That’s a staggering number, and one that is only going to grow as tech becomes more accessible.

That’s why it’s good to go into business for yourself, of course; it’s the most surefire method of future-proofing yourself against technology. You do, however, have to ensure your business is ready to adapt to the changing times.

Understand The Trends

Look at the way that businesses are developing when it comes to choosing a niche for your company. More and more is being done online, using cloud-based services. The industrial and manufacturing world is stuttering, and will be the first battle line when it comes to technology making human jobs obsolete. Are you going to be starting your business in a niche that’s relevant in a decade’s time?

Services businesses are the perfect solution to this problem; anything that involves a human mind that can think. While there are great advancements in AI, and you should take the time to learn how artificial intelligence works, there will always be a place for the free-thinking of creators and in service work. It’s best to focus your entrepreneurial ambitions in these areas.

Be Tech Positive

There is no place for technophobia in a modern businessperson. You have to be willing to embrace business gadgets and the change they offer. Become an early adopter right from the get-go of your business. If you leave tech as a consideration until you are established, then you’re already behind.

Research, go to trade shows, read journals about how AI, technology, and even things like virtual reality are changing the business world. Provided you stay informed and pick a niche that is going to have a place in the world of the future, your business will be able to not just survive, but thrive.

Trade Shows: Lighting Tips That Will Make Your Booth Shine


Marketing is about being creative, which is why a trade show is effective. Not only can you get out and meet the people (novelty), but you can show off your artistic side. Businesses think a creative side means using gadgets yet there is a simpler fix. Drum roll please because the key to trade show success is… lighting. Yep, the lights at your stand can make or break the success of the event. Luckily, the following tips will make sure your booth shines out like a star in the night sky. Here’s what you need to know.

Consider The Atmosphere

Every stand should have a purpose, and you need to figure out what yours is going to be. Are you trying to be the new, young pretender, or do you want to be more casual? Are you looking for style over substance or does practicality matter? When you answer these questions, you can use lighting to hit the brief. For example, modern stands which want to show off their expertise can use spotlights to draw people in. Or, it can have neon lighting to illuminate its products and services. A practical booth should focus on light, warm colors.

Make The Customer Comfortable

It is all well and good using fancy lighting, but it is pointless if it doesn’t please passers-by. A common mistake is to use an intense light to give off a dazzling effect. Unfortunately, the only thing it dazzles are the eyes of the people who walk past. Blinding customers is not a good tactic because it hurts their eyes. Instead, you want to make them feel comfortable by pointing the high beams away from their eye line. However, make sure the lights illuminate the stand because a dark booth is as repellent.

Substance Over Style

Quite simply, you want people to be able to see the products you are advertising. Otherwise, the event will be a massive waste of time, energy and money. The first step is to consider your position at the venue. Are you in the middle of the action or out in the wings? If the spot isn’t great, you will probably need additional fixtures to shed light on the booth. Also, don’t forget to factor in your expertise. Lighting is an art, which is why Moons’ Industries services are in demand. As a rule, it is not functional for amateurs to take care of the lighting alone.

Light Up The Brand

Even if you fail to generate leads, there is a chance to get into the mind of the customer. After all, it is hard to forget a company when you walk past their logo all day. Well, it is if the logo is easily noticeable. With this in mind, always make sure the brand essentials stand out as much as the products. You want the attendees to relate you and your products to a name or symbol, and lighting will help.

Ultimately, if the light is not right, there is a good chance your business will get left in the dark.

Why It’s Important to Have Dreams as a Business Leader


Goal setting is one of the most important aspects of life. It helps to define who you are and who you want to be in the future, and it’s a fantastic way to stay on-track with your goals so you can live a full and enjoyable life. Those same rules and principles can be applied to almost any business as well. Fortunately, it doesn’t take much to understand how or why it can help, and this article is going to help you realise that.

Without goals to aspire for, your business (and your employees) will ultimately burn out because it serves no purpose. It’s one of the main reasons why startups fail—because they just lack vision. Don’t follow the herd and do what everyone else is doing because that’s just copying. You need original ideas and you need a business model that shakes up the industry if you want to succeed.

Here are a couple of long-term goals that you should strive for if you’re a leader with vision. While you might not obtain all of these with a single business, it’s worth aiming for something similar to these goals so you can set yourself on the right track to success.

Owning a global transportation network

When you’re an international business that ships millions of products across the world 24/7, you’re going to need a global transportation network. Most startups outsource their transportation needs and, at most, they only hire a single truck every few weeks or months to help keep their stock high. However, larger companies take a look at places like NautiSNP – Ships for sale. Buying a ship might seem absolutely absurd (especially when the net worth of a startup is a fraction of what it costs to buy a ship) but it’s ultimately one of the long-term goals that some businesses have. Having your own transportation network opens up an entirely new business avenue for your company, and those opportunities can lead to many prosperous business ventures.

Becoming industry standard

What operating system does your computer use? It’s most likely either Mac OS or Windows—two giant competitors in the tech world. However, despite both names being household names, there’s no doubt that Microsoft currently holds an uncontested #1 spot as the most popular operating system developer. Their Windows 7 operating system (which, by the way, released in 2009) is still the most popular operating system to this date and many computers all over the world run it. When your business reaches a point where it’s a household name and you’ve become an industry standard to many other companies around the world, then you know you’ve had a successful life.

These are just two simple examples of the goals that you should aim for, but it doesn’t mean they’re the only ones. Use these as examples and set your own long-term goals for your business, and you’ll find it’s much easier to stay on-track, find the motivation to continue working and make difficult decisions.

Want To Change Your Business? The Time Is Now!


We are all struggling for ways to improve our business, but the age old adage of these things take time is something a lot of us don’t really have the time for! We need to strike while the iron is hot and we need to do it yesterday. We need to be more efficient at the same time as creating the perfect product while also juggling a million different balls in the air. It’s not feasible. Usually, all we can do is focus on one area at a time, especially if we are a small company and go through each aspect, making the necessary alterations. But for those that are desperate to change your business for the better right now, there are some simple things you can start right away!

Look At Your Goals

Before you can improve on what you have, you need to see if your goals are still relevant, so you need to do something very simple and get out a piece of paper and write down where you want your business to be in one year’s time, two years’ time, three years’ time, etc. It may be something simple, but you may have just veered off the beaten track a bit too much. So if you can begin to reevaluate your goals and understand why you are in this business, it will give you a sense of reinvigoration, and maybe the spark you need to do things a little differently so you can achieve these goals.

Are You Connecting With The Customer?

Not just in an online sense, but in a personal way. The customer is the most important asset to your business, and you should get as much information from them as you can about how you are doing in every aspect. Don’t forget that the most powerful marketing method is word-of-mouth, and especially in this social media age people are quick to vent their frustrations online and “name and shame” companies like yours if you have mildly inconvenienced them. One bad tweet or comment could set off a chain reaction that won’t have a positive effect on the outlook of your company. The benefits of the social media age, as well as the various tools we have at our disposal, is that we can analyze data far more effectively than we could a few decades ago. The improvement of things like metrics and ways on how to measure customer service quality through specific processes like the RATER framework means that not only do we get detailed feedback from our customers. But also we can break down this information in a way that will benefit so many different aspects of how we relate to our customers. Right now you can start to communicate with your customers better, and there’s always room for improvement in this aspect.

Look At It From The Customer’s Viewpoint

Sometimes a change of perspective is all we need to switch on the light bulb in our minds that will improve everything. You can do it right now by going onto your own website and looking at it for the first time, in other words, pretend to be a customer that’s visiting your website. Go through some of the basics such as if you can understand how to use the website properly, if the website is similar to a site to have seen before, and your first impressions. First impressions are always important in every aspect of business, and even if you have been through it a thousand times, there will always be a customer that is coming to it fresh faced. And don’t be afraid to be picky in this respect, for example, could the fonts be larger or the pictures clearer? Are there too many colors? All of these things can be rectified simply and right away.

Get Rid Of Distractions

Every one of us that is running a business in some way, shape, or form, is guilty of procrastinating. This is especially true for those that are working from home, and even though in the age of social media and SEO, you can feel tempted to check on your Facebook page in the middle of “research,” but time is money. And 20 seconds here or 20 seconds there will soon add up. It’s at this point that the 80/20 rule may be beneficial to those budding entrepreneurs reading this, in other words, what is the 20% of what you doing that is making the least impact on your business? Once you have cracked that, you can work on these remaining issues and increase your overall productivity.

Ask Questions!

There’s always going to be something that you don’t have the answer to, so why don’t you fire off an email to one of the LinkedIn influencers or send a question out to a forum, and you’ll be surprised at the wealth of information you will get back. It’s foolish to think that we know everything about our own business, even if we did build it with our own two hands. But there’s always a different perspective to take and another angle to come at your products or how you manage your staff. Someone else’s opinion is always beneficial, even if you don’t use it! At least you learnt something else about how not to complete a specific task. If you’re not asking questions on a regular basis, it’s time to start, you’ll be surprised at what you learn!

Step Outside Your Comfort Zone

As people, the more we do this, the bolder choices we will make and this is an important lesson for anyone running a business, because the goal of a successful entrepreneur is to push the envelope however they can. And if you are swimming in a sea of contentment, you are not going to come up with that all important idea that will launch your company into the stratosphere. But before all that begins, it’s about your mindset as a person, not as a business person. Step outside of your comfort zone, do something that scares you every day. It doesn’t have to be complicated, turn the shower to cold! Just do something that you find scares you a little.

We can all begin positive changes right now on a personal level, but you can get the ball rolling on changes to your business also, so the time is now!

The 3 Keys To Keeping Your Business Economically Bulletproof


Economic instability and recession can often be the downfall of small businesses. Many a great entrepreneurial endeavor has been torpedoed by a harsh and unforgiving economic climate despite a cogent business plan. However comprehensive your market research, no matter how well researched your cash flow projections, if you don’t factor the economic climate into your business plan, you’re building your house on a foundation of sand.

In uncertain times, both businesses and individuals face budgetary constraints that can seriously inhibit their spending. Though some businesses find themselves seriously affected by economic downturn, others are able to survive, and indeed thrive, by making themselves agile and finding inventive ways to weather the economic peaks and valleys. Of course there are no guarantees in the business world, but here are some ways you can limit the effects of a poor economy on your business and keep it fiscally bulletproof.

Find your USP

Luxury products and services are usually the first to get thrown under the bus in a recession but even those businesses and industries considered “evergreen” are far from immune. Plumbing services, for instance, will always be in demand but plumbers need to make sure that they stand out against their competitors in uncertain economic times. Check out ABC Home and Commercial Services’ website. They use qualifiers that promote their environmental awareness and emphasize the fact that their plumbers are fully background checked. These are some ways in which they can differentiate themselves from the competition. Of course, the best way to stand out from the crows is an acute awareness of your Unique Selling Point (USP).

If it takes you a while to think about what your USP is then… good! Your USP is something that you should agonize over. It’s your entire reason for being and finding it may be something of a vision quest.  

Never stop marketing

It’s infuriating when businesses only consider their marketing when things are going badly. Marketing is a ubiquitous activity that should be pursued through the good times and the bad. Only by maintaining a strong marketing presence can you be assured that your brand is at the forefront of your potential customers’ minds. If customers need to tighten their belts, they’ll be nervous and apprehensive in their transactions. They’re likely to opt for businesses to whom they can relate and have trust, they’re far less likely to put their faith in an unknown commodity. This is where marketing can be your lifeline. There are a few ways in which you can help to develop this through your marketing strategy:

  • Pay Per Click- Growing your reach organically can be difficult and time consuming. Many businesses kick off their marketing campaign with a Google Adwords and / or Facebook PPC campaign that’s specifically targeted at the demographics they want to reach.
  • Content marketing- Posting regular and original content is a key step in giving your brand with which customers and clients can develop a relationship. Make sure that your content emphasizes your unique knowledge and skills with blogs, ebooks and whitepapers that potential leads will be able to access. Everyone likes something for nothing, after all.


  • Outsourcing- Developing a digital marketing strategy is an extremely time consuming and process intensive endeavor. Sure, you could do it all yourself, but can your business afford to lose your time, attention and resources for long enough for you to put it all together?

Keep your cash flow healthy

In a difficult economy, businesses need to be as agile as possible to stay afloat. This means having the ready cash to move quickly on purchases and investments that will help your business to grow and evolve. This could be a cheap bulk batch of stock, talented new personnel, a piece of equipment that will boost your productivity and time efficiency, or even moving to a better location with greater footfall. Failing to move on any of these can impede your business’ growth and lead to stagnation, and this is what can happen if you create blockages in your cash flow by over investing in stock and being lax on debtors that don’t pay up on time. There are many simple but effective ways in which small businesses can improve their cash flow, thereby allowing their business to move with the times in an uncertain economic climate.

The economy is a vast and unpredictable beast that no small business can ever hope to tame. The best you can hope to do is armor your business against its caprice. By adopting these 3 simple safeguards you can put yourself in the best possible standing to weather the economic storm.

Maintaining Unique Designs For Your Boutique Clothing Business


Building up a brand is difficult to do in most businesses, but as a clothing brand, the unique style and design of your clothes take on more of a risk. This is because consumers wear your brand and display your logo, making it a more in-your-face kind of marketing. It’s important to realise that maintaining your brand requires constant innovation and a fortitude not to follow what everyone else is doing. Creating an identity is your unique selling proposition because it’s what separates you from all the other clothing lines in the world. Designs that are remotely similar are sometimes labelled in the same group subconsciously. This has been the struggle that Pepsi and Coca Cola have been trying to shrug off for years, and it’s the same for clothing brands. It’s imperative that your style and designs are truly their own if you want to compete successfully with the major brands who have already cemented their position in consumers’ minds.

Cultivating ranges

Your boutique clothing brand needs direction so one day it can become a franchise. It’s very easy to make random designs because you have so many different ideas which you want to fulfill. However, this is bad for business as there’s no real brand being cultivated. Ranges in clothing lines are a way to position yourself as a sustainable brand. Certain designs that share a pattern, however subtle it might be, should be grouped together as part of a range customers can by. This may be to attract a certain customer e.g. straight jeans vs. skinny jeans; they’re still jeans, but your products can now be categorized and different variations, can be split even further into a finite design narrative. It doesn’t make sense to have one design of something, then five or ten different variations of something similar and selling them as one-off designs

Maintain independence of design

Many entrepreneurs in the clothing and fashion industry, spend hours and hours, printing their designs by themselves to save a lot of money. They stay after hours and make sure they have enough products for sale for the following day or week. This means extensive use of such equipment, and eventually, the wear and tear will creep up on you. Update and maintain your manufacturing ability by employing services for Screen Printing Equipment Repair. The constant use of UV printers requires you to replace or strengthen the vacuum system, or replace the LED lights that transfer the heat to the emollient.

By now you should have your own methods, technology and equipment to give you the ability to create and test your designs before they go to market. As a small business, you should try to be as self-sufficient as you possibly can. Outsourcing can be expensive and hiring freelancers is a great alternative to working with large companies that charge top-end fees. Maintain a certain level of independence when you’re creating and implementing new designs by sketching the art and intended graphics yourself. You don’t need to be an artist, but you save time and money, putting your imagination down on paper, before taking it to a professional freelancer.

Part of the joy of running a boutique clothing shop is the fact you get to sell products that are utterly unique. It’s your imagination, artwork and style that people buy and wear. However, preserve your independence and be able to do this without interference, requires constant maintenance of methods and equipment.

Cut Marketing Costs Without Cutting Marketing Reach


When you think about the marketing efforts of a startup, the costs of those efforts are most likely to be one of the first things that pop into your mind. There’s no denying that it costs money to print and send flyers, to get a great website, develop content, and more. But it doesn’t have to bankrupt the business. Here, we’ll look at ways to stick to a smarter budget that won’t deprive the business.

Pinpoint your targets

There are a lot of reasons to get a much better knowledge of your customers. Track your analytics, talk to them about what they want, and find out why they might choose you over your competitor. For one, you’ll get a better idea of what sites they visit, what they look for, and what social media channels they use. Meaning you can put your marketing in just the right place rather than paying to get your message featured where none of the relevant people are going to read it. But it also helps you identify the aspects of the brand and your product or services that most appeal to them. It helps you hone down your message so it attracts a greater share of the market.

Shift the scales

There are a few changes you need to make if you want marketing to be cheaper but just as effective. For instance, you might not want to abandon physical marketing completely, but there’s no doubt that switching to digital allows you to reach more people for less money. But moving to organic methods instead of interruptive, to an SEO company instead of a video marketing company, can be a greater investment in certain situations, too. PPC advertising and other outbound methods are great for seeing a much higher initial boost in clicks and conversions if you’re launching a new product or event. However, search engine optimization, content creation, social media and other inbound methods allow you to build more visibility and prestige for the brand, which can convert much better in the long-term.

Focus on what you got

It’s six times more expensive to get a new customer than it is to retain an existing one. Don’t forget to make use of the contact details of the customers you already have, to focus on customer service and make sure they’re happy with their experience. For one, you’re not throwing away the future revenue they might provide. But you’re also making it much more likely they’ll engage in positive word-of-mouth, giving you another way to convert new leads. Some of that marketing budget might go on incentivizing referrals, too, to give them much more reason to help you out.

Use those leftovers

Developing brand new marketing content can be highly expensive, so think about being more frugal with how you use it. For instance, if you’re preparing a press release, then make the bare bones of it first by paying for a written abstract. Think about how you can then adapt it to other formats, such as social media posts, blog content, and infographics rather than having to create new ones. If you have an event, launch, or campaign going, don’t take on the effort of marketing it all yourself, either. Connect it to an opportunity for free PR to give your company more visibility for absolutely nothing.

Know your customers, know the different methods, and know how to capitalize on what you already have. Expanding this knowledge can make it a lot easier to make sure that marketing isn’t only more effective but more cost-effective, too.

Why Banks Turn Down Half Of All Small Business Loan Applications


One of the worst things anyone can experience in life is rejection. It isn’t just the feeling of being slapped with a rather stinging ‘no’, it is also the effect it has on your confidence from that moment on. Unfortunately, as a new entrepreneur, you will need to develop a seriously strong immunity to rejection because you are likely going to be on the receiving end. That’s not just us being melodramatic either. You see, of all the small businesses that apply for financing, only fifty percent of them will be successful and, of the ones who are, not all of them will receive the full amount. So, yeah, you need to get used to the fact you have a fifty-fifty chances of being rejected.

Of course, this leaves us with one gaping question that demands to be answered: why do half of all new small businesses get turned down for a small business loan?

Well, in order to answer that question for you, we spoke to a selection of financiers, bank managers, loan experts and small businesses to find out exactly what could see a big, fat red ‘denied’ stamp mark your application.

Your Credit Score Is Low

This has to be one of the most important variables in a bank’s decision-making process because of your credit score, in short, is how your creditworthiness is measured. It is how they deem the level of risk you pose to any investment they make in you. As this is your first venture into business, your business credit score won’t exist so anyone looking to give you a loan will carefully analyze your personal credit rating. That is why you need to do all you can to review and understand your credit score. Once you’ve done this you can then work hard to repair or raise it. That means making timely-payments, paying off your debts, not opening any more lines of credit, and keeping those you do have open happy.

You Don’t Have Enough Collateral

You are a risk. You need to understand that. What’s more, the majority of lender is not going to run the risk of loaning you money without having some sort of safety net in place which, in this case, would be collateral they can claim if you don’t repay the loan as agreed. Banks want to know that reimbursement is guaranteed. That is why a lack of collateral is why so many banks tend to turn down loans. The best way to minimize the chance of this happening is to create a list of everything you own that could be put up as collateral. It could be your home, your car, equipment you own, antiques you’ve inherited, the artwork you own, or anything else that is deemed to be of value.

Your Business Plan Is Weak

No investor is going to consider your need for a loan without seeing a detailed plan that explains exactly how you plan on becoming a success. That is why you want to make sure your business plan is as detailed as possible. If you are starting up a business in the food industry, they will want to know what niche you will be focusing on, how much money you are going to spend on equipment, the fact you will be getting your disposable gloves from My Glove Depot, your staff wages, office overheads and just about every single detail to do with your projected finances. It is not good enough to just say you are starting a business in the catering industry and you need X amount to succeed. That is because a business plan is your way of showing you are serious about this. It is your way of proving you’ve done your market research, shows you understand your target audience, that you’ve put goals in place and understand the financial side of your plans.

Your Cash Flow Is Questionable

If you’re asking for a loan, then the banks are going to want to know you are good for paying it back, and that is why they will scrutinize your cash flow so vigorously. They will want to know that you can pay all your running costs – rent, payroll, supplies, vendors, expenses etc. – and your loan too. If you can’t then they are not going to green light your application. The risk is just too high. As such, you need to prove that you will have more money coming in than you will have going out. If this isn’t the case, you’re going to be looked at unfavorably. The best option available to you on this front is to have a good invoicing strategy in place, institute fines for any late-payment (or discounts for early payments), have an emergency fund in place and make sure your spending is the opposite of frivolous.

Your Reasons For A Loan Are Absurd

The majority of banks are going to assess your needs for a small business loan, which means they are going to want to know exactly why you need it. If it’s because you want to put a three-story fish tank in the center of your office then they probably aren’t going to sign off on the money (unless you are going to sell exotic fish as a business). They probably won’t give you the money if you are going to spend it on mattresses for your employees so they get a good night’s sleep. What they want to see is their money being spent to improve your business operations; the kind that will boost profits. Why? Because they want their loan to be paid back. So make sure your loan needs reflect this. It could be a loan to buy equipment, or office space, advertising or to bring in some seasonal products that you know will boost sales.

There are plenty of reasons why your application could get halted at this stage, but it is your responsibility to make sure you plan and prepare for them. It is your job to not give the bank any reason to turn you down. It can be frustrating, it can be a long process, and it can see you get a lot of no’s. But for every rejection, make sure you learn from it.

Sell Your Business, Not Your Products


In the world of modern business, trying to convince people to buy from you can be incredibly hard. It doesn’t always matter how good your products or services are, other companies with worse can still beat you. This can be incredibly frustrating, especially for those who take a great deal of pride in their work. Usually, though, this is only down to your approach. Instead of trying to sell your products to customers, you should be trying to sell your business to them. The image of your company is much more vital than the reality of it. So, to help you out, this post will be helping you to get new customers through the right kind of marketing.

Before you can start to get new customers, you have to understand exactly what marketing is. Ultimately, this is a very broad area and comes in loads of different forms. To approach this correctly, it can help to look at marketing as a group of methods, all with the aim of getting your business known. Through branding, social media, advertising, and loads of other options, you can get your business known with ease. When doing this, you should try to establish an image and style for your company. This is the way you want customers to see your business.

Of course, marketing isn’t as easy as posting a couple of statuses on Facebook or buying some flyers, though. This field is incredibly complex, with people studying for years before they can make it into their career. Not a lot of small businesses take this sort of effort. Instead, they will rely on their charm to sell themselves. This isn’t always successful, unfortunately, and it could be worth looking at other methods. An MBA in marketing online can be studied while you run business. This will give you a good background in marketing while also helping to build determination and drive in your company.

Like any sort of creative work, marketing can often benefit greatly from being a collaborative process. Having other people to bounce ideas from while working on this side of your company will always benefit you. If you have employees, you already have a great resource to help you here. Along with this, though, you could also consider having a professional marketing company come to audit your work. This will ensure you haven’t missed anything important, while also helping to

Testing your marketing will take more than just an audit, though. Along with this, you will also need to learn how to monitor the effectiveness of your marketing. Most social media platforms have their own applications to help with this, making them easy to keep tabs on. Other methods, like SEO and branding, though, will have to be looked after separately. As part of your qualification, you should learn how to do this, but you can always have someone help you if you need it.

Hopefully, this post will give you a good idea of what can be done when you’re looking for new ways to get customers to your company. This can be one of the hardest areas for a small business to master. But, once you’ve gotten started properly, it will be much easy to improve into the future.

4 Big Reasons Why You Need A Digital Marketing Expert For Your Startup


Marketing has come a long way since the Mad Men days of print ads and radio jingles. The internet has opened up a wide new range of possibilities to sell products and services to consumers, with a new set of rules required to play the advertising game. Digital marketing experts are vital for your business, and if you want to expand your sales and engage with more customers – you’re going to need their help. Take a look at these four reasons why you need a digital marketing expert for your business.

1. Your online efforts aren’t having the desired effect

Your website may look great and tick all of the right boxes, but is anyone visiting it? These days, having a website address is no longer enough to draw people to you. The internet has opened up a wider range of competition, and you need to be more strategic in your online marketing. Knowing who your target audience is and how to reach them is vital for getting you noticed, and a digital marketing expert will know the different avenues to do it.

2. You don’t have the right knowledge of SEO

SEO (Search Engine Optimization) is an essential tool for helping to attract people to your website. SEO has become vital for businesses and forms a central part of online marketing strategies. It’s something that needs reviewing regularly to keep your website visible when people Google terms related to your business. SEO involves a thorough understanding of the different principles and techniques involved and done correctly can yield good results for your business.

3. You don’t have the time to stay on top of your digital output

Digital marketing is a full-time job and tasks such as creating and distributing social media content requires a dedicated resource. Having a digital expert in your team can help you to focus on the other aspects of your business while they take care of the online work. Another option to consider is to hire professionals like RiseFuel, a marketing automation inbound marketing & SEO agency, to plan and implement your online marketing strategy. Doing this will allow you to carry on with your usual business activities and leave the digital side to the experts.

4. You need someone who can stay up to date on the latest digital trends

If you can barely tell the difference between a tweet and a Snapchat post, it makes sense to hire someone who does. Getting to grips with social media and digital content in its current state is one thing, but have you got the energy and time to keep it up as things change? Digital marketing experts make it their job to stay on top of the latest digital trends. They know what’s on the rise, what’s on the out and where you should be focusing your efforts.

If you need further convincing about the value of a digital marketing expert, maybe you should take a look at the ABCs of online marketing to help you. Digital marketing is essential for your business, and the right expert by your side will help make sure you succeed.

The Very Real Benefits Of Franchising

Franchise concept

In the effort to learn more about business, many people will try and gather as much knowledge as they can before they take their first tentative steps to creating their own business or startup. Doing this is wise, because it arms you with the skills necessary to overcome the choppy waters of initial investment, and building your brand to the point where it is trusted and utilized by consumers.

However, you needn’t shoulder all of the risk yourself. Sometimes, and for the right people, there are smarter ways to get that first introduction to the world of business, without completely having to progress on your own. This is where franchising comes in. Franchising, otherwise known as opening a business that you operate yourself, but you use the rights, legal framework and brand imaging/methodology of operating of the firm you are franchising. We have an article about self-reflection before starting a franchise you can read here, but you should also be aware of the many benefits it can bring.


How recognizable your brand is, or how presentable it is to consumers is among the main responsibility of any startup, and the first item of business they try to build. It’s not hard to figure out why this is. If you’re present in the collective consciousness of the society around you, they are more likely to recall your name when looking for the product or service your business conveniently requires.

Thankfully, for the fee and cost of franchising, you already have this taken care of. The franchising firm in question may even be happy to help you promote your location, as your success is in their financial interest. This can take some of the burdens off you when trying to find the perfect approach to marketing, which can often be costly, and doesn’t always succeed as expected.


While you may not be protected by the franchise, as your business is your business and you are simply paying for the rights to the franchising name, you may be given even more educational tools to wield in your industrial arsenal. This might include annual data regarding the best demographics to sell to, the most successful products that will allow you to shift exposure to your worst sellers, or it might simply provide you with a framework to help you operate within, knowing that the formula works.

This is especially helpful in difficult fields to get right. For example, dog grooming. If not armed with all the knowledge and paperwork of working on various breeds, what prices to offer for the highly specific nature of the work, and what products can help deal with skin issues animals might receive, it can take forever to research all this information yourself. Luckily, in this instance, an established dog franchise can help you look in the right direction for methods of improving your businesses competency.

These main benefits, coupled with getting average statistics about what firms are doing well, and being a part of a wider network of collaborating business (communication is the key to success,) will give you everything you need to succeed. Franchising is a fantastic and stable way to open your first retail store’s doors and keep them open.

Why Your Target Market Isn’t Excited About Your Business


You know you have an idea that your customers want. You know that you have a market waiting for it. But still, you find that your business isn’t getting the kind of attention and success that it deserves. If your idea is truly that good, then it comes to finding the fundamental flaw in how you’re not facilitating it right. There are a lot of factors to business success, but having a target market that buys into the idea of the brand is an essential one. If you don’t have that, it’s time to ask why.

You aren’t getting the message across

Simply put, it’s all in the marketing. If you don’t understand marketing, then you’re going to have a hard time getting customers to even notice your existence, much less get excited about the products and services that you’re offering. Learning what it takes to build an effective brand through online MBA program marketing is going to help teach you about how to give your brand visibility, reach, and professional standards. A great idea isn’t going to make itself known. You have to find the best channels to communicate it to your customers.

You aren’t sending the message they want to hear

Getting the message across is all well and good, but you have to make sure that you’re communicating with the customer put first. Many brands start off focusing on the wrong direction, whether it’s based solely on their own brand story, their origins, or the simple practicalities of the product alone. Having your business easily understood is important, but so is championing your customer’s success. What are they going to get by buying your products and services? What kind of successful changes is it going to help them make? Some businesses even do better by focusing on a certain emotional fulfillment or lifestyle change the product can help them with.

You need to find your niche

Generic is the single worst thing your brand can be outside of incomprehensible. It’s likely that you have some competition in your field. If you haven’t done your research, you risk sending out the exact same messages that they are. If they’ve been around longer than you, then it doesn’t make a convincing case for why their customers should make the switch or why new customers should choose a new company over a more established one. Brand positioning is all about finding the niche that you can cater to that your competitors don’t. It might be about finding a service they’re not providing, or a priority they don’t have, or even a location they’re not serving. Without any kind of differentiation, you’ll have a much harder time convincing any potential converts.

First of all, you need to ensure that your message is both simple and visible to the target market. Then you have to make sure that it’s crafted with them in mind above all else. Finally, you have to make sure that you stand out from your competition. If you can’t give your brand those qualities, it will never appear to be the fantastic proposition that it might be.

Dig This: Top Tips To Accelerate The Progress Of Your Mining Startup Business


When starting a new business in any sector, there is a demand for quick progress. Even if it takes some time to reach a stage where you’re making money, you need to see that things are moving in the right direction. And those sentiments are certainly true when working in the mining industries.

So, how can you be sure to see positive results from the start? Let’s take a closer look at some of the most vital stages.

Acquire Equipment

Mining is a complex assignment, and it requires the best equipment. Quite frankly, anything less than perfection will be a wasted opportunity. The reason for this is that you’ll be wasting both time and money on a daily basis.

Advanced machinery will speed up productivity, allowing you to cover more space each day. This will significantly boost your hopes of quick success and increased profits. Lease Corp mining equipment finance deals allow you to access the necessary resources ASAP. Assuming that your staff is well equipped to use them effectively, mining should become far more effective.

Assets are important in all fields of modern business. However, it’s especially important when the work involved cannot be completed by human hands. While basic tools are worthy additions to your arsenal, acquiring the right machinery is key.

Empower The Staff

As a new mining business, you may be restricted to a very small team. But don’t let this become an excuse for not paying attention to the need for great recruitment. If anything, low numbers mean that you need an even greater quality. Motivation is the greatest tool at your disposal.

Employees will naturally work harder when they think there is something in it for them. Offer them incentives such as commissions or extra days off for a job well done. You can learn more about the commission schemes with Tech City News. In addition to providing that motivational boost, it should show them that you are a boss that cares.

Staff members in this environment still have other requirements, not least with regards to safety. Regular training, combined with the necessary workwear and equipment will work wonders. Ultimately, when they feel that you treat them well, they will return the gesture. It really is that simple.

Make Connections

Once you’ve extracted those precious materials, you need to sell them on. Whether you sell them in their natural form or use them to create other items, building a client base is key. Until you know how to generate sales, you don’t have a business. You simply have an expensive hobby.

First impressions count for a lot in business, and you must not forget it. Dressing to impress consumers and B2B clients is essential. Meanwhile, it’s worth building a great looking website. After all, the vast majority of people you do business with will research your company before committing to a decision.

With those winning connections in place, the final processes in the chain will pass with far greater ease. In turn, that should enhance your immediate success while also giving you a better platform for future growth. What more could you ever ask for throughout the infancy of your venture?