Getting people excited about your business tends to be left to the marketing expert. Indeed, more often than not, when you think of people engaging emotionally with your startup business, you are thinking about customers. Consequently, it seems that getting your future customers excited is about making the loudest possible noise in the marketing sphere, from social media campaigns to event presence. It’s about being seen and heard so that everyone knows what’s coming and wants a piece of it. But as a startup owner, you will need to attract a different kind of persons first. Customers come second. First, you need to build a team, and it’s not an easy task in your business position. Indeed, startups are businesses that have not yet proven that they can survive on the market. In other words, candidates are cautious about starting to work for a startup. So you need to find ways to attract and excite them. You need to open up…
Open up to the idea of remote collaboration
Most employers don’t feel comfortable with remote work options, as they often fear that the work will not be done the way they intended to. However, in a startup mindset, you need to be open-minded and to accept that a remote option is the best way for you to gather talent from everywhere in the country without needing to build an office. As flexible work is becoming increasingly trendy in the digital sector, so are collective co working office possibilities too. A collective office is a place where different talents from a variety of companies come together to use the facilities and work. By offering the possibility to candidates to work from local co working stations, you can provide them with the office facilities they need – a desk, Internet connection, secured office, etc. – with the freedom of home office work.
Open up to the idea of transparency
Young talent is interested in an honest, open and human approach. Candidates prefer to know exactly what they are signing for. And this means that it’s your role is not to let them guess what is going on or what you are planning, but to share with them the exact position of your startup. Yes, you might be in debts now, but if you’ve got a plan about it, then make it known. Building trust is essential to attract talent, and this starts by being completely honest about your business decision, strategy, and vision.
Open up to the idea of foreign talent
American companies can find it difficult to hire international talent. In fact, a lot of Americans consider that it’s anti-patriotic. In truth, there are specific industry sectors such as high tech and digital where the US lack domestic talents. Accepting that you can find the talent your business needs outside of the USA means that you get access to a wider pool of skilled people. Companies like Facebook, Google, and Microsoft hire talented graduates from China or India to improve their products. These candidates are remunerated exactly at the same rate as national candidates. It’s not a cost-saving approach. It’s a talent hunt for the best!
As a startup owner, you need to convince candidates to believe in you. Open-mindedness and respect for the person are your best allies to attract the talent you need to thrive.