The Links Between Your Products and Your Customers


Whether you sell cakes out of a bakery or smartphones that are made overseas, your product has a deep and intimate link with your consumers. The amount of money they pay for your products will ultimately determine the type of company you are, what your morals are and also how you go about developing your product in the future.

Regardless of how much you charge for your product, there’s a couple of things to keep in mind that you should never let slip.

Your Product Should Make Your Customers Happy

One of the biggest issues that most companies have is developing a product that can relate to their customers. Your products should make the consumer happy, not frustrated. The user experience needs to be clean and straightforward and you should always aim to put a smile on your customer’s face. It sounds like a simple task, but you’d be surprised at how many companies lose sight of this simple requirement and end up frustrating their customers.

Do Customers Know What Your Agenda Is?

Let your customers know in both words and actions about your agenda. Do you plan to provide them with cheap products? Then let them know. Do you want to give your customers the best user experience? Then, again, let them know this so that they can believe you and follow your words. The work you do has to resonate with the customer, and it can only happen if you tell them about your plans both current and future.

Your Customers Pay for What You Make

It sounds obvious, but your customers are going to be paying for what they deem is a good price for your products. If you advertise yourself as the cheap option, then don’t use it as an excuse to make terrible products that barely work after a few weeks. Similarly, if you’re going to charge large sums of money for your products, then make sure it’s worth the actual cost and that you’re not ripping them off. Take a look at for some more in-depth articles about cost leadership and how it can be used effectively in your business through examples. If you manage to build a niche around your business model and the worth of your products, then you’re off to a good start.

Do Your Customers Know How to Use Your Product?

One of the most underestimated things in business is the ability of your customer. Some customers will know how to use your product better than you, but others will have trouble with the smallest things that you wouldn’t even be able to notice. Take a look at this article from for a rough idea of how you can use simple language to explain complicated products. Although something might make sense to you, you need to keep in mind that customers will have zero experience with your products and they need to be taught in simple terms. If you ignore this, then your customers will only get frustrated at using your product and ultimately stop using it.


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