Sexism Takes Center Stage At Disrupt Hackathon, TechCrunch Issues An Apology

Titstare, Circle Shake, TechCrunch DisruptTechCrunch is known for pushing the envelope. They are also known for their sometimes snarky editorial and for breaking stories no matter how sensitive they are. They don’t play favorites, and in some circumstances a startup can live or die by the TechCrunch pen. Throw founder Michael Arrington back into the mix, and it’s no holds barred tech and startup journalism.

Sunday was no different, even when all eyes were on the AOL-owned tech site and its legendary Disrupt conference and hackathon.

The TechCrunch Disrupt Hackathon typically starts the weekend before a TechCrunch Disrupt conference. We’ve been to several and out of their events comes amazingly good content. We had to sit this one out because we are too busy planning Everywhere Else Cincinnati.

In true hackathon fashion, hundreds of hackers spend the weekend seeing if they can solve the world’s problems with technology, or at least make life more fun.  An Australian team that came up with an app called Titstare and another hacker whose app was called “Circle Shake” were attempting the latter.

Titstare was an app that showed off a woman’s cleavage, while “Circle Shake” was some kind of mobile sensor app that measured how many times you could shake your phone up and down in ten seconds. Titstare was obviously in bad taste and doesn’t really need more comment. When the hacker went to demonstrate “Circle Shake,” he proceeded to pretend he was masturbating the phone on stage.

This week TechCrunch Disrupt is home in Silicon Valley. Their late spring New York event is usually chock full of top notch investors, supporters, and even AOL executives. The Silicon Valley (San Francisco) event draws a similar crowd and some of the more notable Valley investors who often rely on and trust TechCrunch when judging a startup’s traction. In other words, both apps were quite an embarrassment for TechCrunch.

No worries though, co-editors Eric Eldon and Alexia Tstotsis jumped into action and quickly issued this apology to all of TechCrunch’s readers and supporters, ending it by saying:

“Trust us, that changed as soon as we saw what happened at our show. Every presentation is getting a thorough screening from this hackathon onward. Any type of sexism or other discriminatory and/or derogatory speech will not be allowed. You expect more from us, and we expect more from ourselves. We are sorry.”

What makes this story even more significant is the air of sexism in technology and startups, even hitting home with TechCrunch. Earlier this year a woman falsely accused TechCrunch founder Mike Arrington of sexual harassment and abuse.  Last year, former Kleiner Perkins Partner Ellen Pao sued the firm for sexual harassment, a story that was widely chronicled by TechCrunch.

There’s also the notion of the startup/digital/technology divide and the unfair treatment female founders get when talking to VC’s, an issue which Box Group’s David Tisch and Sequoia’s Aaref Hilaly addressed on stage at TechCrunch Disrupt NYC back in May.

For more info read this and this.


NY Startup StoryKid, Born At The TechCrunch Disrupt Hackathon, Prepares For Launch


Two literature PhD candidates from Columbia University decided to attend the TechCrunch Disrupt NY hackathon this year with their startup idea that bridges their love of literature, kids, and technology. Tianjiao Yu and Lu Xiong, have created StoryKid, an app for the iPad that allows children to create stories of their own using images and features created by StoryKid.

If you’re a parent (like me) with a kid who uses an iPad, then you’re well aware that there are thousands children’s books in the iTunes app store. Some of the books are interactive, others are simply read along stories. Yu and Xiong’s app allows kids to make the story up from start to finish.

After the child has created a story, they can save it to the iPad and also share it across multiple channels.

When the app releases next month, it’s going to be fun for all young children, but naturally as a child gets older and starts developing their comprehension skills, the stories will start flowing better. StoryKid will help kids foster those comprehension skills. This feature could be very helpful to early education teachers, a market that Yo and Xiong hope to penetrate.


What is StoryKid?

StoryKid is an app on iPad that encourages kids to create their own stories by using images provided by us.

It is known to all that kids love stories, but listening to stories created by adults is one thing, creating something according to their own minds is quite another adventure. Kids are surprisingly good at this. They have totally fresh ways to think, and they don’t abide by many rules. So unlike other interactive apps in the store that let kids play with existing stories, StoryKid provides an exciting stage for the youngest to   create new relationships: organizing characters, locations and all elements seen in stories according to their wish. It allows kids to fully play with their imagination.

Because of it’s both fun and educational, we think this app can be both used in families and in schools. Teachers can use this app to let kids rewrite stories they are just told about. We believe this app can also be used for the sake of special education.

In the meantime, StoryKid will make the time parents spent with their little ones really fun and will make that fun last. When papa & mama sticks in getting a new story for the bed time, StoryKid is a good source. The stories finished by kids can also be saved and exported, so that the intimate moments in the childhood could always be preserved and revisited.

In layman’s terms, how does it work? (In other words how would you explain it to your grandmother)

First, the youngest selects a situation that interests him/her mostly to start with. For example, a situation could be “Jesse finds he can suddenly understand his dog’s barking….” Along with each situation, several images would be provided as the elements to help kids structure the development of the story line. Then they will enter the creation page. There are a number of possibilities of how to arrange the images and how to note down what they want to express. The finished stories can be exported and shared by parents.

Who are the founders and what are their backgrounds?

Tianjiao Yu and Lu Xiong are co-founders of StoryKid. We are school mates from Columbia University; we were both literature Ph.D students. Lu had great experience in humanity book publishing before joining the Ph.D program. Born to inherit and soak in literature, Lu gives the soul to this app. She is the content producer. Tianjiao is a kind of hard to find: thinks profoundly, executes efficiently and handles multitasks at ease. She manages the product, runs business and designs UX. We are very supplementary in a good way.

Where are you based?

We are based in New York. Btw, to show off, we have three roof windows in our apt/office.

How did you come up with the idea for StoryKid?

It was born when we were at Techcrunch Disrupt Hackathon NY 2013. One spirit we both greatly value is being creative. As literature students, it’s natural for us to favor the space provided by fictions/stories that allows people to be as creative as possible. So we thought it would be exciting to build a tool for people to easily and freely tell stories. Immediately we decided to focus on kids, who haven’t had boxes to jump out of yet and who will naturally unfold all kinds of possibilities in stories. iPad is just right for this idea.

Why now?

In short, the timing, the New York City, and the people we meet are just very right for us. We left the graduate program to explore other possibilities to make use of our knowledge. We soon realizes using current technologies, for example, the iPad, can introduce humanities subjects to more people and let people have fun with them, because to interact with the content is actually inviting users to become a part of the content, which automatically increases the intimacy. The tablet market grows like a rocket, and the early childhood education is also booming. That always receiving encouragement and suggestions from parents and teachers is another big incentive for us to start this marching. In addition, New York doesn’t frighten you when you are on the threshold of touching something new.

And what’s your secret sauce?

As with cooking, sometimes the amazingness is the result of lacking of something. In our case, we do not have a technology co-founder. Hence, almost all our product and UX ideas derives directly from daily life experiences, very intuitive, human, and breathing, which cannot be more appropriate for kids. We’d like to say that our product itself is like a kid. We hope StoryKid and other kids will be good friends.

What are some milestones you’ve achieved?

Our first milestone should be the demo presented at Techcrunch Hackathon. The demo day was the birthday of this app. We immediately received lots of great suggestions, pushing the baby app to grow really fast. We also got lucky that Ms. Ingrid Lunden from Techcrunch gave us an interview immediately after the presentation, so we got a bit viral in that week.

The second milestone we achieved was under the help of Mr. Trip O’Dell from Audio Book of Amazon. He gave us fabulous suggestions on how to improve our feature and UX when we met at Big Apple Redux 2013 in Bloomberg. That short conversation was a magic.

Most recently, we were contacted by several schools and online platforms who are interested in forming partnership with us in the long run.

What’s your next milestone?

We will have our BETA version in early July. We will invite kids to test the app and the teachers to review the app.

Where can people find out more and what is your Twitter username?

We so far suggested people to go to Techcrunch website where the interview was posted: But we will soon finish the construction of the app intro site: Our twitter account: @imstorykid


Check out over 50 startup stories from everywhere else at TechCrunch Disrupt NY 2013






Image: TechCrunch

Blow Up Your Cloud Based File Structure, Use New York Startup Docurated [video]

Docurated,New York startup,startup,TechCrunch DisruptOne of the more interesting (but less sexy) startups that we saw in New York at TechCrunch Disrupt last month was Docurated. This New York company has launched a new platform that puts all of your content and all of your files at your fingertips with the easiest form of search possible.

Just about everyone in every profession is creating some kind of content all of the time. Chances are that you’re going to write one proposal or do one pitch deck some day that you need information from a previous pitch deck or other file. Cataloging all of your files, both locally and in the cloud, lets the Docurated system get to work.

Once all of your files are cataloged, and as you create new ones, updated automatically, they are now available whenever you need them.

What happens next just adds to the experience. When you call up a search of your files Docurated serves up the files and the specific piece of content, putting it next to all the other pieces of content that match the same criteria.

Now all of your documents are useable materials for anything from content dashboards to presentations, fliers, meetings, reports and more.

Docurated was created out of a real world need from a Fortune 100 company. Alex Grobansky along with cofounder Irene Tserkovny created Docurated after Tserkovny found herself and her colleagues at American Express’ “disruptive innovation” team were constantly searching for content they had previously created to add to new presentations rather than working on the next disruption.

There are several search options available but Docurated seems to address the needs of people working on real projects, and presentations who don’t have time to fumble with broken search tactics.

Watch the video interview below and for more information visit

Check out these other 50 startup stories from TechCrunch Disrupt NY 2013


We Talk With Frank Denbow The GoTo Guy For StartupThread And New York Tech

StartupThreads, Frank Denbow, NY Startup,Startup Weekend, Startup DigestOnce your startup moves from idea stage to something, that often times involves a logo. The next natural move is getting that logo put on whatever you can, especially t-shirts. It seems that no matter how big or small the startup, there’s always a t-shirt for it. NY entrepreneur and startup community leader Frank Denbow has embraced that as the founder of StartupThreads.

StartupThreads is a startup itself that allows startups to go on their site, design, upload, create and have their merchandise shipped. Dealing primarily in startups, Denbow offers very competitive pricing and has seen closets and closets full of startup t-shirts.

Startup culture is becoming more mainstream. Walking the streets of any big startup community, whether it be San Francisco, New York, Boulder or even Nashville you’ll see your fair share of startup wear. Going somewhere like TechCrunch Disrupt or SXSW and you’ll see t-shirt overload. In fact, one of the travel tips I’ve given for SXSW is only pack a t-shirt to wear to the event, startups and bands have your week long wardrobe covered.

As you can imagine with the amount of startups in the world Denbow is a pretty busy guy. But in addition to StartupThreads he’s working on another startup simultaneously and in the infamous words of Billy Mays (RIP), but that’s not all.

Denbow also finds time to attend the NY Startup Meetups, plan and help with NY Startup Weekend and curate the Startup Digest. He also sits on the board for the Academy of Software Engineering.

Denbow is well respected and well liked amongst the startup community across the country. In fact he’s even good friends with our friend Denver Hutt who we reported on earlier this week.

Check out our interview with Denbow below he talks about Startup Threads and how the NY tech startup community has grown so fast.

We’ve got over 50 startup stories from TechCrunch Disrupt NY 2013.



Buffalo NY Startup Gradfly, Portfolio’s For High School Students

Gradfly, Buffalo startup,startup,TechCrunch DisruptEveryone’s familiar with how artists and designers have portfolio’s for their work. An artist or designer’s best work is kept in one place, now online of course, so that it’s easy for fans, clients and even buyers to see.

Well Buffalo NY startup Gradfly is doing the same exact thing for high school students with a concentration in science and technology students who are “building the most awesome things”, Oscar Pedroso, Gradfly’s CEO and co-founder said in an interview.

Students who enjoy STEM-oriented activities such as building robots, writing code, or solving complex math equations, can build an online portfolio and share their technical creations and achievements in picture, video, or Pinterest-like format with friends, colleges and companies. GradFly’s vision is to bridge the gap between a STEM education, technical training and employability.

GradFly is committed to help open doors in STEM and STEM only. It’s not just going after any high school or college student, GradFly is going after students who want to succeed in this new information-based and highly technological society; the company even welcomes curious students. GradFly understands students need to develop their capabilities in STEM to levels much beyond what was considered in the past. At GradFly, talented students are taking their first step by creating an online portfolio and then connecting to technical colleges and companies that are looking for tomorrow’s scientists, technologists, engineers and mathematicians. GradFly is empowering these students (and their parents) to make the best and most affordable decisions about their education and career in STEM. For college and companies, GradFly will standout by offering modern tools focused on sourcing, talent analytics, assessment, interview management and search.

The startup’s team, which also includes Anna Hadnagy (CIO), Elliott Regan (Front End Programmer) and Herb Susmann (Chief Architect) were selected last fall for the Z80 Labs Technology Incubator.

The work they’ve done over the last 9 months really paid off as they were one of the startups selected to pitch on the TechCrunch Disrupt NY 2013 Battlefield stage.

During that appearance, the judges questioned why high school STEM students couldn’t just use GitHub. To that Pedroso says that Gradfly is more visual, helping students tell a story with their work. They also have a focused community of high school aged students, where of course there is no age requirement for GitHub.

Check out our video interview with Pedroso below and for more information visit

Check out all these other startup stories from TechCrunch Disrupt NY 2013


New York Startup InBetweenJobs Is For People Who, You Guessed It, Are InBetweenJobs

InBetweenJobs,New York startup,startup,Startup Interview, TechCrunch DisruptFinding yourself in between jobs can be one of the scariest things on earth. Some people are lucky, and they know when they might have to start looking for work. Most people, on the other hand, have no idea that they are about to get laid off or that a company is shutting down. For anyone out of work though, uncertainty can be a very scary thing.

Not knowing where the next paycheck is coming from is typically the biggest threat in between jobs, but other things like health insurance, other employee benefits, taxes and resources can become overwhelming.

Big companies usually help out displaced workers through third party companies. These companies, chronicled in the George Clooney movie Up In The Air, connect people to job placement services, resume companies, skill builders and other resources. For the rest of us though, navigating in between jobs can be the hardest job of all.

InBetweenJobs is a New York startup that sets out to simplify and enrich the process of being in between jobs. The company offers access to resources for things like polishing your cover letter, updating your resume, improving your skills, researching trends and companies in your field and of course hunting for jobs. They’re also hoping to offer interviewing tips, information about COBRA insurance and anything that anyone in between jobs could need.

InBetweenJobs incentivizes the time between jobs by offering points for real life rewards. When a user participates in an activity like taking a quick online course in cover letters they earn points. Points can then be redeemed for things like metrocards and free coffee, which when you’re saving every dime you have, can come in quite handy.

Not only do the points come in handy because they provide value to the job seeker, they can also serve as even the smallest little morale booster which people often times need when they are out of work.

Check out our video interview below with CEO and founder Diego Orofino and to sign up to be notified when InBetweenJobs opens, head over to

Check out over 50 startup stories from TechCrunch Disrupt NY 2013 here at

Animate Your Life With Techstars Cloud Alum Skit [video]

Skit,Skitapp,Boston Startup,Techstars Cloud,San Antonio,startup,TechCrunch DisruptBoston Startup  Skit is a mobile app that lets you take your photos, and drawings and easily turn them into an animated story. The user doesn’t need to know a thing about animation. The app itself is all gesture based and easy for anyone with a little bit of mobile experience.

Skit is a lot more than an animated gif creator you can take your photos and drawings, turn them into a story, whatever story you want. Then you can share them with the Skit community and all of your friends through your social channels. Once you’ve shared your animation, anyone can “remix” it and make it their own.

You start with a blank canvas and Skit allows you to choose from art they provide for free or you can use your own photos and drawings from your iPad’s library. You can choose weather the photo or drawing is a character or a background, and the app provides you with tons of props as well.

Robin Johnson and Max Woon the cofounders of Skit both have animation backgrounds. Johnson has experience working on the Medal of Honor franchise, among others, while at Electronic Arts. Woon tells Silicon Hills founder Laura Lorek that he also have gaming and animation in his background but became obsessed with this animation idea after watching the making of South Park. In the video interview at SiliconHills website, he talks about how the creators of Southpark would sit in a studio and do the script first and then the animators would get to work.

Both Johnson and Woon wanted something easier and quicker to animate whatever the user wanted and to tell stories.

After the user finishes creating a skit they can save it locally or share it via Facebook and Youtube.

The team behind Skit launched it to the iTunes App store back in February and were chosen for the coveted last pitch position in the recent Techstars Cloud investor day pitches.

Check out our interview with Johnson below and for more information visit

We’ve got more startup stories from TechCrunch Disrupt NY 2013 here.



Stop Putting Your Fitbit on Your Dog, Fitbark is Here [video]

FitBark,NY Startup,TechCrunch DisruptFitness and the “internet of things” go hand in hand. Today there are hundreds of devices with sensors and monitors that interact with your smartphone to give you the data you need on just about everything. We’ve tested devices here at nibletz world headquarters that monitor everything from temperature, to humidity, to steps walked to chlorine levels in a pool. Yes everything has a sensor.

The biggest segment here is of course fitness. Fitbit, Fuelband and other devices allow users to have their workouts monitored and the info tracked on the smartphone.

Well if you’ve decided to tether fitbit to your dog’s collar either to make it look like you’re working out more or you’re curious what kind of workout Rover is getting while you are at work, you can stop now.

Thanks to the brother and sister team of Davide and Sara Rossi, there is now Fitbark. As  you may have gathered, Fitbark is one of those “internet of things” devies that allows you to monitor the energy level and things that your dog does. You may want to make sure that after that steak you fed him last night, he is sweatin to the oldies while you’re dropping the kids off at school.

But seriously,

Fitbark has some great real life uses that most dog owners would actually consider, before buying the device.

For instance, you want to know that your dog actually went for a walk while he was at the boarding facility or while you were paying the neighbor to “dog sit”. You could tell by the level of activity whether your dog sat around all weekend or if he had his walk. You can also tell by the data sent from the Fitbark to the smartphone app, whether or not your dog was walked at the proper times. If the pet sitter says she walked him at 4:30pm but you see he was sleeping, blasphemy, caught in a lie!

Fitbark is also a great way to monitor your dogs health. After all dogs can’t really talk. You may notice in the monitoring of your dog that he or she goes a few days with a lot less activity, that’s probably an indicator that something is just not right.

For those folks out there that are parents, and only to the canine species, a device like Fitbark may be just what the doctor, I mean veteranarian ordered.

You can support Fitbark on Kickstarter and hopefully be one of the first people to get one.

Check out our video interview with Davide Rossi below.

And here are over 50 more startup stories from TechCrunch Disrupt NY 2013.


Spanish Startup Moodyo Is A Smarter Social Shopping Community

Moodyo,Spanish startup,TechCrunch Disrupt,Social ShoppingSpanish startup Moodyo is growing itself in the Spanish countryside away from big metropolitan areas like Madrid and Barcelona. In the town of Seville, where Moodyo was born, there are less than 10 active tech startups, making talent and capital extremely hard to find. That didn’t stop Javier Padilla though.

At a time in Spain where they unemployment rate is a whopping 26% Padilla went ahead and quit his job and with $120,000 dollars of his own money, embarked on creating a social shopping site. Others have attempted to bridge a social network with on and offline shopping but Padilla insists that Moodyo has it right.

Others in Spain must have agreed because he was able to raise $600,000 last November. Now he plans to expand his startup based on three simple ideas; I want it, I Have it and I love this, by opening up an office in New York. Padilla tells that they’ve spent the better part of a month, staying in New York after presenting in the Startup Alley at TechCrunch Disrupt. They’ve started forming relationships in the New York startup scene and with New York based investors.

But they weren’t alone, especially at Disrupt. That’s where we saw both Styloola and 3 Other Things, also international startups testing the waters of on and offline shopping.

We got a chance to catch up with Padilla check out our interview below.

What is your startup, what does it do?

Our startup is Moodyo. It’s a social shopping network that really connects the dots between consumers, vendors, brands and trendsetters. We’ve created a system where users can find the right people to follow based on their personal taste, and brands/shops can use Moodyo Insights to track the behavior of potential customers -in a non-intrusive way…- and send them targeted offers and discounts.

Who are the founders and what are their backgrounds?

Javier Padilla, CEO and Co-Founder and Alex Guerra, CTO and Co-Founder.

Javier Padilla has a deep background in the Internet business. He’s a designer and coder that started building websites in 1997. In the last 16 years he has developed more than a hundred sites for companies and individuals. He co-founded in 2006 El Desmarque (, a network of news sites that has around 80.000 unique visitors each day in Spain and is profitable. He also directed the IT department of ABC ( for 5 years (2006-2011). ABC is the third largest online news site of Spain. Javier loves music and plays drums and the electric guitar in his spare time.

Alex Guerra is a Software Engineer with a great knowledge of Java and other related technologies. He worked for several years developing big websites for corporative clients in Spain.

Alex and Javier worked together for 2 years before they decided to quit from their jobs and start a new career with Moodyo in 2011.

Where are you based?

We are now based in Europe (Spain), but in the summer a part of the team will move to New York. We’ve spent a month now in the City looking for partners, investors and we’ve got an amazing feedback from them.

What is the startup culture like where you are based?

Well, honestly there’s no startup culture in Seville (the city where Moodyo born). There are like two or three startups in the city and a 99% of the people doesn’t know what the word “Startup” means. It’s hard to raise a company there. And it’s more difficult to raise money so we’re very happy about having closed our first round of funding back in November 2012.

In Madrid or Barcelona is different. There’s a new ecosystem of startup companies and some investors with an interesting background. In Spain we have some recent successful companies that have been acquired by the big ones. Amazon acquired BuyVIP two years ago and Telefonica did the same with Tuenti.

What problem does your startup solve?

The platform solves many problems. First, you get recommendations from people you really trust. That’s important because we’re not uploading a bunch of products that we want you to buy but, instead, users with a taste like yours are uploading things that you may like. As we have a follow/unfollow system, all the info received by the user via email, via Moodyo or via other social networks is filtered. Also trendsetters have the chance to build a community of loyal fans and shops don’t expend money on spamming users with the wrong offer. As a result, the user finally gets the product that he needs at the best price/location and shops/brands don’t spend money spamming people with offers that they will never use.

What is one challenge that you’ve overcome in the startup process?

The unemployment rate has reached 26% in Spain. There are more than 6 million people without a job (a 26% of the active population). That’s crazy. And that means that there’s a little chance for entrepreneurs to get money from banks and people around you (family, friends and fools, the famous “3 F’s”) are out of money. So you really need to have an interesting product to convince someone to invest in your project. The first thing I did was to quit my job and put $120.000 from my pocket. Everything I had. Then I tried to find the best people around and fortunately I created an amazing team.

What are some of the milestones your startup has achieved?

We won the Tech Media Europe award in February 2011. That was important because we didn’t have the product in those days and some investors validated our idea. Then we joined the Mola Incubator from Spanish entrepreneur Enrique Dubois who gave us some interesting advices. In November 2012 we closed our first round of funding ($600.000). From January 2013 the network started to grow steadily. Three weeks ago we opened the first shop inside Moodyo and we’re already processing orders everyday. So getting the famous “traction” is our last milestone.

What are your next milestones?

Getting a big amount of active users to be seen as a real opportunity for investors is the first one. We’ll do it because we’re already growing in every way. Moving to New York is also mandatory for us now from my point of view. We’re working on both things at the same time. The mobile app, that will be launched in June will help us because it’s a real tool for shopping.

Who are your mentors and role models?

Well, my first role model is my father. He taught me to work 24 hours a day if you want to succeed. Then Jeff Bezos is a big inspiration and a role model for me. I totally agree with him about how important is the team. It’s the most important thing. If you have a committed and smart team then you have a 50% of the job done. The idea is important, of course, but there are a thousand ideas that died because they didn’t have a team to support them.

What are some of the advantages/disadvantages growing your startup outside of Silicon Valley.

It’s very hard to create a new concept and spread it. When we started to talk to others about “Social Shopping” three years ago in Spain it was like… “Social…what?”. Then the media and blogs outside our country are very hard to reach. If you’re not in New York or The Valley you don’t have the chance to reach to the big ones. Now we’re starting to do it. Nibletz is one of the first sites where we’ll be featured outside Spain (and we’re very happy about that :-)). In Spain we’ve been featured in the most important blogs and newspaper.

What’s next for your startup?

Growing, growing and growing. Then we want to find new partners in United States. In Spain we have 36 pending requests to join us with a shop inside Moodyo.

Where can people find out more, and what is your Twitter username?

We have a blog >

We’ve been recently featured in El Pais (sorry, it’s in Spanish. It’s the largest newspaper in Spain) >

Moodyo Twitter account >

Check out more than 40 other startup stories from TechCrunch Disrupt NY 2013 here at


Milan Startup Styloola Helps People Share Their Passion About Fashion

Styloola,Milan startup,TechCrunch DisruptImagine you’re a fashionista or a somewhat high profile fashion blogger and you have say 100,000 twitter followers and a very popular blog. Well how would that boutique store you just walked into know you’re there? That’s just one of the problems the founders of Milan based startup Styloola hope to fix.

Their social platform allows fashionistas and those who just love good fashion, to sync up over the things they love.

It’s like Pinterest for fashion, on crack with a purpose. You can upload your favorite fashions, pin fashions from others and even curate your own collection. Styloola can then share your collections with designers and boutiques to make owning your favorite fashions a reality.

Styloola also has a checkin twist that allows users to check in to their favorite fashions and stores.

There one of a handful of startups that we saw at TechCrunch Disrupt NY 2013 that actually understand how to effectively bridge online and offline commerce. 3 Other Things also has a great social approach to drive traffic to brick and mortar stores.

The company received an angel round of funding last fall and officially launched the next phase of Styloola at TechCrunch Disrupt two weeks ago. Check out our video interview below and for more info visit

Over 50 more startup stories from TechCrunch Disrupt NY 2013 can be found here at



London Startup Wants To Be The Search Engine For 3D

3di,,London startup,3d printing,TechCrunch DisruptThe 3d printing revolution is off to an amazing start. Within a year, 3d printers for the home have come down to an affordable level. Two years ago at TechCrunch Disrupt NY we saw the first 3d printer, MakerBot. This year at the same event there were several startups in the 3d space including, Cincinnati based 3DLT, a 99 designs for 3D templates, and is hoping to become the go to search engine for 3d printing. They are very unique in that they don’t use search terns, keywords or typical algorithms. is all about geometry and shapes., or 3DI as they’re affectionately known, is based in London.

“What Google did for words and text on the web, we aim to do for shapes and 3D models,” said Dr. Seena Rejal, the founder and CEO of 3DI in an interview with Forbes. “We are ordering the 3D world.”

That’s a tall order to fill with the rapid growth of 3d printing. That’s why the company has already inked partnerships with companies that will prove to be influencers in the 3d printing industry, like 4DLT.

We also got a chance to talk with Rejal. Check out our interview video below:

There’s more where that came from check out over 40 startup stories from TechCrunch Disrupt NY 2013.



The Pill Bottle Gets Reinvented By New York Startup AdhereTech

AdhereTech,NY Startup,Health startup,TechCrunch DisruptA New York startup called AdhereTech has created a sensor laden pill bottle.

The bottle looks just about the same as a regular pill bottle, with a little extra girth for both the sensor and a 3g radio chip.  When the 3g radio chip is coupled with the sensors in the pill bottle it can provide information on dosage timing, how many pills are in the bottle and if the bottle is being opened and closed at the correct times.

adhere2The ability to communicate this data to a care provider and also to a health management app can be game-changing to people dependent on taking lots of medication.

We talked with the team at AdhereTech about taking multiple prescriptions,and multiple bottles in the same home will not cause any kind of conflict.

We got to interview them at TechCrunch Disrupt NYC 2013. They are also going to participate in the AARP/Live Pitch 2013 Health Innovation Conference in Las Vegas.  Out of 100s of applications, AdhereTech was chosen as one of 10 to pitch their product on the main stage.

They aren’t the first health startup to add sensors to products patients use everyday. At CES 2013 earlier this year we met the team from Geckocap that has installed sensors on asthma inhalers which help track children’s albuterol treatments and gamifies the use of the inhaler for young patients to insure they take their inhaler medication.

Check out the video below and for more information visit

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Indian Startup 3 Other Things Is Bridging The Gap Between Online and Offline Retail

3Otherthings,Dubai startup,startups,TechCrunch Disrupt

UPDATE: 10:23am 5/14/2013

At TechCrunch Disrupt NY 2013 two weeks ago we got to spend some time with Minoj Shinde one of the three co-founders of 3 Other Things. Their Mumbai based startup is tackling the bridge between off-line and online shopping experiences, a nut many startups here and overseas are hoping to crack.

The divide between online and offline retail is much larger than we, as consumers in the United States, are led to believe. For instance, in India, where 3 Other Things is based, the divide is 97% off-line retail. In the U.S. it’s actually a whopping 80% offline retail. For retailers to be extremely effective, to drive more traffic to their brick and mortar sites, and their websites, they need to consider both customer subsets. Something that Shinde has been observing over the last 14 years.

By combining the powers of a social network, with a “wish list” feature and customer profile, retailers in the lifestyle, clothing and home decor categories will have one resource to work from that provides a robust snapshot of their customer base. Not only that but 3 Other Things will provide retailers with true customer data with the things that the customer wants and not just algorithmic fluff.

Shinde says that 3 Other Things really comes in handy in non urban centralized areas. For example, some of the stores his family likes to shop at are nearly an hour away from their home. Naturally, investing the time and money into traveling to the store just to find they are out of what they are looking for is a big turn off.

3 Other Things allows users to create a wish list of the products that they actually like. The user can than let the individual retailers know an approximate time of when they will be in their store and the store can come back and say whether or not they have that inventory. Unlike other systems in a similar space, a store clerk using 3 Other Things will physically find or locate an item to insure it’s correct, providing for another level of customer service, that’s often recognized by repeat business.

The social network portion of 3 other things allows likeminded users to share ideas and tips. For instance I like t-shirts with cool designs on them, while Shinde prefers more business casual dressier shirts. I can tell Shinde, using 3 other things, that I saw the perfect shirt for him at a specific retailer and then he can add that shirt to his wish list. The retailer can then market to both of us more effectively.

In the video below with Shinde, we talk a bit about Mumbai’s up and coming startup scene. Watch the video and check out the next disruption in off-line/online retail.

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Your Time Is Valuable, NY Startup GetAppRewards Rewards You For Using Apps & Playing Games

GetAppRewards,NY Starutp,startup,TechCrunch DisruptSo this concept isn’t entirely new. This New York startup, GetAppRewards, wants to reward users for engaging with apps and games that are in their app network.

The more time you spend using the apps in the GetAppRewards network, or playing their games, you’ll earn points. Points can be redeemed for things like other games, electronics, clothing, gift cards and more. The hope is that by rewarding users, they will be more loyal to the apps that are in GetAppRewards network.

In it’s simplest for, GetAppRewards is a mobile advertising platform for app developers to get both more users and downloads as well as improve the time that a user engages with their app.

EEATTENDDEAL1“GetAppRewards offers instant rewards to users for spending more time in your app, and viewing in-app advertisements. When we reward users like this, they will reward you with their time, attention and purchases. This is a simple and effective formula that helps you monetize your app to the fullest extent.” the company says on their Facebook page.

They also hope to improve in app purchases:  “With us showering rewards on the users for launching your app, watching video ads and tapping any ads, it’s hard not to make in-app purchases.” they said.

There are other products out there like Junowallet for instance, that reward users for downloading apps. GetAppRewards secret sauce isn’t in just the downloads but also in the engagement and time spent.

Check out our interview below and for more info you can find them on Facebook here.

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