Affordable Ways To Get Your Business Noticed

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One of the most difficult parts of running a business is getting your name out there. While some larger companies resort to elaborate branding campaigns or glitzy launch parties, getting your business noticed doesn’t have to cost the earth. The internet has opened up a range of opportunities for businesses of all type to grow at warp speed if you know the best ways in which to harness it.

Here are just a few affordable ways of getting your business noticed.

Utilize Social Media

While many businesses have social media accounts, few use them to their full potential. As well as promoting your services, you should also use these accounts to engage with your customers directly. Try to post interesting stories and links to any blogs you have written, encouraging people to get involved with their own feedback and thoughts. As well as Facebook and Twitter, you should think about engaging with Instagram and other social media which may be relevant to your business. This may give you an opportunity to tap into new markets which you had previously missed out on.

Create Fresh Content

You should have a blog on which you post sharable content on a regular basis, remembering to post these links on social media. Rather that sharing bland content, try to engage with current trends, solve problems and post offers and competitions. Anything that gets people involved and brings you in more followers can only be a positive thing. As well as this, it is extremely important for the SEO of your website to post fresh content on a regular basis. You should also try to contribute guest blogs on other established websites. Not only have these got a stronger chance of being read, you can also include backlinks which are central to boosting your rankings.

Branding

It’s not essential that you spend thousands upon thousands on a rebranding exercise, but you should make sure your brand is consistent throughout all your materials. Always refer to your business the same way, and make sure to use your logo and colour scheme throughout everything. Remember to always clearly display your contact information. If you’re looking to impress, consider a virtual office in the heart of London available through www.hoxtonmix.com.  Your business should have a distinctive tone of voice which you should use throughout all materials.

Make SEO A Focus

We’ve already mentioned what a major impact SEO has on the modern business, but this really cannot be overstated. It’s worth hiring an expert to give your website a thorough review to find out any ways in which it could be improved. We’ve already talked about the importance of creating fresh content and gaining backlinks. However, you should avoid paying for backlinks as you can end up being ranked negatively as a result.

 

These pieces of advice are just a few affordable tips that you can implement to considerably improve your chances of getting your business noticed and helping it to grow.

The Social Media Hacks that Will Boost Your Business

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Social media has revolutionized the way business owners can interact with customers and market their products and services. Sites like Facebook, Twitter and Instagram are huge platforms that can deliver real results if they are used correctly.

Here are some simple social media hacks, which if implemented will boost your business:

Keep Up to Date with What’s Hot

If you want people to pay attention to your social media accounts, you need to know what is hot and what is not in your particular niche and to your target demographic. If you are posting out of date, irrelevant content, few readers will come back for a second go and you will be missing out on the opportunity to sell to them.

Utilize as Many Sites as Possible

Facebook and Twitter might be the big guns, but websites like Instagram and Pinterest are hot on their heels, and in many cases, are even better at spreading the word about your company, engaging readers and making sales, depending on who you are trying to target. Instagram, for example, is great for targeting young, creative types, whilst Facebook can be used more generally – target your posts to the right sites and you cannot fail.

Increase Your Reach

Reaching as many people as possible is crucial if you want to run a successful social media campaign. Luckily, there are many things you can do to increase your reach. For example, you could run a competition to encourage likes and follows on Facebook, or if you could use a service like the one here to increase comments follows and shares. Of course, the most important thing you can do to increase your reach is create valuable content that people will be happy to share for no other reason than it is useful, interesting or valuable.

Hire a Social Media Manager

If you have the money to do so, it is well worth investing in a dedicated social media manager, whose job it is to write and publish regular content on a range of platforms. The more engaged you are with your demographic, the more invested they will be in your company, and this should convert to more sales, so on time, a good social media manager will pay for themselves.

Engage with Your Followers

There is absolutely no point amassing thousands of followers if you do little to engage with them. The companies who most successfully use social media to their advantage are the ones who take time to answer customer questions, run competitions, engage in witty banter and generally have fun with their follower, rather than just trying to sell to them all the time.

Embrace Change

The world of social media changes so fast that you have to be ready to change your strategy and learn new ways of connecting all the time. For example, Facebook recently added an option to live stream videos. Businesses who learn how to use this to their advantage by offering on the spot streaming competitions, giveaways, like the ones here,on and viral marketing will do much better than those who fastidiously stick to text-based posts.

If you take the time to set up social media accounts, make sure you also take the time to engage your followers and strike up a mutually beneficial relationship and you will soon find social media working for you!

How To Get Returning Customers

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It’s easy to forget about your customers once they’ve paid their bill and left the door, but a good business will find ways to focus on its customers in and out of the store. Every store needs return customers to keep business ticking over throughout the year. Employ some of the following tricks of the trade and you’ll soon be seeing regular faces (so much so, you may even get sick of them!).

Get to know your customers

No customer likes to feel like they’re just another pay cheque on a conveyor belt. Get to know customers by engaging in small talk during non-busy periods. You’ll connect with them on a personal level, which will encourage them to come back. Invite people to open up about themselves by letting them know about you and your business background. Some regulars may develop such a rapport that they’ll become advocates for your business, coming in with their own friends and families and effectively marketing your business for you.

Encourage customer feedback

Customer feedback can make happy customers reflect on their good experience and remind them to come back, whilst it can also allow unhappy customers to vent their bad feelings and allow you to entice them back through promotional deals and apologies. Not everyone will tell you how they feel face-to-face, so encourage written feedback cards or online reviews. If you have customers’ emails you can even send them feedback forms to fill in privately. There are many types of online reputation management software such as RenegadeWorks that can keep you on top of online reviews – good and bad – whilst also encouraging more conversation on places such as social media.

Introduce loyalty schemes

A loyalty scheme encourages customers to return by giving them a reward after a certain amount of visits or money that has been spent. This could include a points card that gives you a discount after a certain amount of uses, or a loyalty card that gives you a free drink after having bought a certain amount. People love freebies and discounts, so give them this as an incentive.

Keep previous customers updated

Remind previous customers that you’re still there by constantly advertising new deals and changes. You can do this with outdoor signage, by advertising in local news outlets, by telling people on social media and by emailing customers with news (if you have their email address). If you offer a delivery service, you may even be able to post a leaflet through their door (a thank you note to loyal customers can go a long way – especially if it comes with voucher or some kind of complementary treat).

Beat the competition

You may lose some customers to competition, in which case you need to win them back by beating the deals offered by these rival businesses. Competition can be healthy if you’re a good sport about it. Keep tabs on competitive business and either try to outdo what they’re offering, or make yourself stand out by offering a promotion on something unique to you.

Legal Troubles You Don’t Need Troubling Your Business

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Starting a small business can be demanding enough. You have to take your knowledge of the industry and, from it, grow a knowledge of the market, of marketing, of customer service and all the different gears that keep the business running. But it’s also essential you know the law since it’s one of the aspects of business that can be most damaging when you get it wrong. Let’s take a look at some of the most major concerns you need to have with the law as a business owner.

Health & safety

Your responsibility for the safety of the working premises is one of your most important since it directly influences the well-being of other people, mostly your employees and customers. It’s also one of the most common ways to find your business in legal trouble. This isn’t because a lot of business owners aren’t concerned about things like fire risks and tripping hazards, however. More often than not, it’s because they have failed to consider something that they didn’t realize was their responsibility. Health and safety rules cover all kinds of risks, from accidents to environmental health impacts like ventilation and noise. Make sure you brush up on not only the most obvious risks, but all that fall under your legal obligations.

Labour

How you use and treat your workforce matters in a lot of different ways. One of the most important rights of an employee is their right to fair pay in fair terms. This means that a late cheque or invoice that breaks your obligatory statement of terms of employment can give someone reason to pursue legal action against your business. Holidays, bank holidays, sickness, training needs, and the right to ask for flexible working conditions are all covered by those rights as well. But it’s not just about making sure you meet your employees’ rights but ensuring the responsible use of unpaid interns and volunteers as well. They each have their own labour laws that you need to ensure you cover.

Discrimination and harassment

Where malicious behavior and discrimination against people of certain ages, genders, races, disability and so on can be argued, your business is at more risk than ever. The damage to the public image as well as the legal charges can easily cause any business to struggle. You shouldn’t only codify how you treat cases of interpersonal harassment within the workplace. You should make sure that you are not vulnerable to cases of institutional discrimination, like a gender pay gap within the business. Whether you mean to be part of that kind of discriminatory practice will not matter if it’s proven that you are. From now one, things like the pay gap will have to be reported annually, so it’s best to ensure that you are treating employees as equally as possible in all manners.

Disgruntled employees

When you’ve done nothing wrong, you should have nothing to fear. However, if you terminate an employee or take disciplinary action that they feel is biased against them, that might not necessarily matter. Disgruntled employees can just as easily be those behind a discrimination or harassment claim as those who have genuine grievances. Your best protection against disgruntled employees is to take in-depth notes of employee interactions. From the recognition of issues at work to any corrective or disciplinary measures to the content and context of meetings themselves. This evidence is crucial to show that discrimination is not a contributing factor in your actions. A disgruntled employee, when they can’t take legal action, may choose to take public action instead, attacking the reputation of the business. In those cases, you might be able to launch your own action based on claims of defamation.

Disgruntled customers

If your customers are displeased, you might also find yourself in for a legal fight there. It’s not about cases where customers aren’t happy about their product, but rather it’s about cases where their consumer rights have been violated. Every business owner needs to understand the in-depth facts on consumer rights. From their right to clear advertising free of misleading material to their right to goods that are satisfactory quality. Recently, laws have expanded to include digital goods, too, so even if your business runs solely in the digital world, you need to make sure you’re not inadvertently stepping on consumer rights.

There are a lot more legal factors to consider than just the ones mentioned above. Many of them will be industry specific, for instance. But these are some of the most common ways a business can find itself in legal hot water. Make sure you’ve got yourself covered from every angle or it could cost you the business if you’re not careful.

Saying “Thank You” To Your Team Doesn’t Have To Be Difficult

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The people who work at startups are invariably hard working and dedicated to the cause. They have to be: after all, nobody else is going to get the money rolling in. As a result, it’s a good idea for bosses to show a bit of gratitude for what their teams have put in, besides their paychecks. Here are some ways you can say “thank you” to year team for all the hard work they do.

Let Them Choose What Project To Work On Next

The startup bosses that tend to succeed are those who are best at delegating activities to their team. Bosses can’t do everything: nor should they.

Sometimes a good way to reward your team and to show that you trust them is to allow them to pick their next move., Often the people working in your company will have a better idea of what needs to be done next than you do, so this can often be a win-win situation. Giving employees more autonomy is a surefire way to improve morale in your organization and get people fired up for the work that they are doing.

Plan A Team Happy Hour

Happy hours can involve anything, from cooking to paintballing, so long as they are fun. Organizing a happy hour after work is a surefire way to get your team to know each other better in a social setting, improving their overall commitment to each other and your business.

You can also use happy hours to create something together with your team, like a painting you can put up in the office, or a slap up meal everybody can enjoy together.

Give Them Their Holidays

Nothing is more annoying or more damaging to morale than having to work on the holidays. This is why it is so important for startups to use a staff holiday planner to make sure that they adequately arrange for absences in the future. Get your employees to plan their vacation time with you early on in the year (now is a good time) so that they don’t end up disappointed later on when they find out that they’ve missed the boat to book time off. Make sure that they know you’re doing everything you can to ensure that they have time off they deserve with their families.

Write A Letter

Letter writing is seen as old-fashioned these days, especially in the working environment. As a result, when somebody receives a handwritten note, thanking them for all their hard work, it has a giant effect. Handwritten notes are way more effective than emails or instant messages over Slack.

Acknowledge Individuals In Your Newsletter

The best leaders are quick to recognize all the people who have helped them achieve their goals. Plus, they understand the role of incentives, and how public praise can help others strive harder and achieve more in their own work. This is why it’s such a good idea to send out company-wide newsletters thanking individuals personally for all their hard work. Whether it’s helping make a project a success, or simply being there for other team members when things got tough, it’s worth acknowledging this at the company level.

Have You Made These Marketing Mistakes?

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We all make mistakes, but in marketing, it can be the difference between winning over a large group of customers and failing to make any sort of impression. It may mean that your startup never find a footing on the market and drops out of the running within the first year. If you want the solution, you just need to be aware of some of the most common errors and then dodge them completely.

Simplifying SEO

Simplifying SEO is a rookie mistake, but it’s one that is quite common on the market. If you do this, you are likely to earn yourself a Google penalty at worst and very little results at best. You won’t get very far using keywords and links as your only form of marketing. SEO has expanded a lot since those days of simplistic marketing. Instead, you need to think about social media, content production and even re-marketing.

Forgetting To Target

Anything that you release related to content and marketing should be targeted. What this means is that you need to know the type of individual who is going to be most interested in your content or products. If you have this information, you should easily be able to get large sales numbers straight out the gate.

Forgetting Images And Video

Remember, one of the worst things you can do with your content is making is a blank wall of text. This will make it look terribly bland and can be boring for readers or users online. As such, you do need to fit images and videos in, selecting them carefully. You may also want to think about optimizing any images you use. The infographic that follows has more information on this.


By Digitalico Agency

Just In Time! How To Save Time At Work

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Streamline Your Processes

If you want to save time at work, you need to figure out where exactly you can get that time. Often, refining processes that are already going on in your office can help you get a few minutes back. For example, try holding meetings where you’re all standing up – it’s been proven that they don’t last as long. You could also think about how many people have to approve each thing that more junior employees do. Consider changing the hierarchy and giving them more of your trust and therefore more responsibilities so fewer people have to sign off on their work.

Trust Your Staff

A lot of people advise that if you want to save time at work, you should ask your staff to fill in timesheets so you can see where exactly they’re using their time and what they’re doing almost every minute of the day. However, timesheets are not something that many trusting bosses would ask their staff to fill in – on the contrary, make sure that you give your employees regular breaks so that they feel refreshed and enthusiastic about coming to work. Lethargy and monotony are much worse for productivity in the workplace than a few breaks. Trying to monitor your staff too closely will ruin your relationships with them and their loyalty to your company in the end.

Update Your Technology

It’s important to remember that technology keeps changing all the time and a lot of the new technology that’s produced can help you to save time. If you’re not completely sure about what you need, it’s a good idea to talk to an IT services company that can help you decide what exactly is right for your business.

Close Your Emails

When you’re doing a task that you really want to focus on, have you ever considered closing down Outlook for an hour or so and fully focusing on the task at hand instead? It’s so easy to get distracted by other tasks if you can constantly see new emails pinging into your inbox in the corner of your screen and in the end you might just find that each task takes you longer than it needs to. Make sure that someone else monitors the company’s social media in that time.

Go Paperless

If you really want to shave some extra time off your work day, why not consider going paperless? It’ll dramatically reduce the time that you and everyone else you work with spends standing at the printer wondering why it won’t work – and it’ll also be a whole lot easier to find documents you need. It’s a lot quicker to search through documents on your computer than a huge filing cabinet full of paper, after all.

Prioritize Your Work

Most of all, it’s important to assign each piece of work that you have to do a different priority level – do you need to do it immediately? Make sure that you focus on the critically important and immediate tasks first before moving onto the other ones.

5 Mistakes Your Company Must Avoid

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Productivity is essential in any workplace. Unfortunately, there could be some common mistakes holding your company back. You must therefore take steps to identify the issues so your business can move forward, and here are some informative tips to help you do just that.

Failing to Prepare for the Worst

The saying prevention is better than cure remains accurate. Any successful business wanting to survive in a fast-paced industry will quickly realise that they must not only have a plan, but a backup plan, too.

If you fail to prepare for the worst, your business may fail to reach its potential. The thought of a problem arising within the company probably makes your stomach churn, but they can happen, so you must be prepared for the worst, whether it is a marketing mishap or a clogged drain in the staff toilets. So, create a company policy, find the best plumbers and flood cleanup crews in your area, and ensure you always have a plan B. It will make working life so much easier.

Retaining the Wrong Employee

There will come a time when you hire the wrong person for your company. They may not have the right attitude, are unable to fill the brief or are simply insubordinate. You will, however, be required to decide on their future with the business.

While it is important to sometimes provide your staff with a little leeway, this should never come at the cost of your company’s operations. Continuing to employ a poor performing member of staff will not only slow your company down, but it could set a precedence for other members of staff, who believe it’s okay for them to turn up late, procrastinate or come into work with a negative attitude.

Not Preserving Talent

While it is important to cut poor performing team members, you should also strive to preserve your talent. If you have a standout team player who produces great work on time to a high standard, you must reward their hard work and efforts through career progression, pay rises or a more flexible working life. If someone is helping your company to grow, give them an opportunity to grow with you – or they will go elsewhere.

Creating a Dull Environment

Boring beige walls, too many rules and little interaction will only create a dull and stifled working environment. To provide a productive, creative and enjoyable place to work, you should aim to offer a more welcoming workplace, which could include changing the office layout, painting the walls in bold colours and featuring a hangout space for people to take a break from their desk to relax and destress.

Going Off Brand

The worst thing your company can do is lose its tone of voice, because this can make or break your business. You must strive to maintain the same personality and image your customers or clients have come to expect from you; otherwise, you will appear unprofessional and customers will turn to your competitors.

Nail Your First Recruitment Drive With These Tips!

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Your staff are going to be one of the most important assets your company has at its disposal, so obviously you want to make sure you’re hiring the best talent available. These are the people who will make every little task at your business happen, and have a considerable influence on your company culture. Here’s some of our best advice for hitting that first recruitment drive on the head…

Make them Want the Job

The first thing you need to do is give prime prospective employees a good reason to apply for the job you’re advertising. Seen as you’ve only just started your business, you’re probably going to be strained in terms of the finances you can throw around. However, the real assets will have a pretty clear idea of what they’re worth, and probably won’t want to work for the kind of salary you’re able to offer them. With this in mind, you need to put a unique spin on the openings you’re advertising, and make your company somehow more attractive than the industry giants you’re up against. Recruitment consultancies that specialise in a particular industry, such as Portfolio Credit Control, may be able to offer some great insights here. Whatever resources you use, you’re going to need to have something up your sleeve to attract the top talent.

Don’t Settle

Of course, no matter how attractive you’re able to make your brand, you’re probably not going to get the kind of experts you’d ideally want right of the bat. However, that doesn’t mean that you should settle for substandard talent! If you wind up hiring a whole workforce full of mediocre or even incompetent workers, then it will cripple your business’s efficiency and start to drain your valuable resources. This, in turn, can lead to a strenuous and expensive round of layoffs. From sorting through those initial applications all the way to the final interview, you need to have some firm, non-negotiable criteria that you’re going to use for each individual position. It’s only when you’re truly desperate for employees that you should sacrifice the kind of standards you’re setting for your recruitment drive. It’s better to have a company staffed by poor-quality workers than no company at all!

Look in the Right Places

Directing your job postings at people is a tentative balancing act. You need to make sure that it’s far-reaching enough for you to get a decent selection, but small enough for you to separate the wheat from the chaff quickly. If you put an ad on Gumtree or a site that’s equally universal, then you’ll get a massive influx of applications. This may sound pretty good on the surface, but it will mean that there’s a lot more work involved in sorting through those candidates and finding the real diamonds in the rough. Use more targeted platforms in order to dangle your postings on a smaller pool of candidates. LinkedIn has proven to be great for this, but there are a range of other job boards focused on specific industries and niches.

Want To Run A Creative Business? Do Your Homework

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If you are a creative person then there is quite a good chance that in any form of you work you have done or do, then you have been able to – or advised to – utilise your skills in order to benefit the company or the job you are doing. For example, if you are a talented illustrator and work within the hospitality trade, then you could be asked to design artwork for advertisements to promote the business or might be asked to doodle some quirky designs on a promotions board. If you are a talented writer, and work within the care sector, then you could be asked to write copy which outlines what the business does in a unique and promotional way.

However, if you feel your creativity is not being used to its full potential in whatever job you are doing, and feel that now is the time to really push your creativity, then starting up your own creative business may be a viable outlet for you. When thinking about starting up your creative business, though, there are plenty of things to think about and it is not as simple as registering your company, renting office space and earning money immediately from clients. You will really need to think about whether your business is an option for you – in financial situations, relationships and time commitments. Owning your own business can take up a lot of your time and you will be required to work a lot of hours – but if it is something you really want to do, then working extra hours will be a pleasure.

When setting up a business, you need to think about different ways in which you can utilise your skills and save money. For example, a graphic designer will not need to hire a freelance designer to create logos and page layouts as they can do it themselves. This will mean saved money and complete freedom in the design work, rather than going backwards and forwards to a designer’s ideas. There will be necessary additions to add to your business, which you will not be able to do yourself such as, when launching a website you may need to acquire the help of managed IT services and network support, you may need to hire financial professionals such as accountants and if you are setting up an office you will definitely need to think about enlisting the help of an estate agent or a letting agent to enable you to get the most for your money.

Creative businesses can be a fun place to work and can often experience a lot of diverse clients meaning varied work and an appealing portfolio for your business. All businesses start small and then grow bigger, but all businesses need a lot of hard work put into them. Even though hard work can be exhausting and can mean you will not have much spare time to yourself, running a business and allowing it to grow can be a lucrative way of living.

Keeping Costs Down: How You Can do it the Right Way

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There are many risks that come with running a business that spends too much money. But you can say the same about businesses that cut costs too drastically and too soon. If you want your business to spend less money, the cuts you make have to be implemented in the areas and in the correct kind of way. Get it wrong, and it could cost your business big. Here are some useful tips to help you do it properly and sustainably.

Limit Your Premises Costs

The premises from which your business operates will need to have money spent on it. That’s why it’s important to take steps to reduce the costs associated with this. So, it’s a good idea to assess the size of your office and compare it to the needs of your business. If you can save some money by moving to a smaller office, this is something that you should definitely try to do. As long as your business is still able to operate in a smaller office space, this could be a very positive move. You could even consider an office sharing arrangement to cut costs.

Aim to Reduce Waste

Reducing waste is a great way to help you cut costs. When you waste less, you spend less. That could only be a good thing for your cost cutting aims. Have a close look at how your business manages and uses up its resources. You might find that there are things happening that you didn’t even realise. Good inventory management software can help you ensure you never order too much or not enough of the things you need. There are lots of ways to reduce waste. It all depends on what kind of company you run.

Manage Your Online Shop by Using Paypal

Managing and dealing with sales can be pretty expensive for your business. Good POS systems can help you to manage your in-store sales in a way that’s sustainable and easy. This can help you financially in the long-term because it speeds up processes and helps you deal with customers quicker. However, if you want to save money from an ecommerce point of view, you should think about using Paypal. It’s very secure to use, and it’s a cheap option too. Many businesses now rely on Paypal when it comes to managing online sales.

Use a Virtual Assistant

Virtual assistants are people who work remotely and can be hired to carry out tasks as and when they need completing. The great benefit of this for businesses is that they only have to be paid for when their help is required. This can help you to keep costs down while still getting the things that need to be done completed on time. You should definitely have a think about whether virtual assistants can help you to cut costs and save time. You could give it a try and see if it works out for you. It won’t suit every business, but it will definitely benefit some.

With Start and Succeed Done, It Is Time To Grow

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Starting a business is epic. Surviving the first two years is incredible. Growing it beyond your wildest dreams is the best thing ever. However, it is also difficult. What’s more, all of the rules and survival tips you picked up when starting your business and then surviving are now useless, and that is because a whole lot of new skills is now required to take your company forward. But don’t despair. That is what we are here to help with. Sure, there is no recipe that will guarantee success, and certainly not overnight success, but that doesn’t mean the following advice is invaluable. So read on, take notes and start getting bigger.

Focus On The Existing

Of course there is value in building up your client base and bringing in new customers, but you should concentrate on your existing customers, your core customers. Why? Well, they are your existing revenue source. They are the people who have got you to where you are. The best way to do this is to show you value them. Establish a little referral program of sorts, or give them loyalty points. So many companies offer rewards to new customers. But it is the loyal ones that deserve these perks. Reward long standing relationships, not new ones that have done little to deserve it. You will see repeat business, and you will see new business come in to get those loyalty rewards.

Adapt And Survive

One of the greatest assets you can hold is your ability to adapt to any sudden changes in the market. This means being able to adapt your product, and your environment. As such, you will want to have the relationships in place to ensure this. Make sure your suppliers can meet any sudden needs you may have, whether that is producing more or less. The same goes for your staff. Become close to a staffing agency, they could become your best ally. In business, we go through peaks and troughs, so being able to upscale your workforce to meet the highs will be beneficial, as will your ability to scale back on outsourced staff when things get tough.

Care About Your Customers

People like raving about good customer experiences, and they will write home about any negative experiences. That is how huge entities like TripAdvisor have excelled in recent years. It is people’s chance to sing and condemn. It gives them power, and the chance to make or break a company. As such, you need to ensure you are focussed on your customer service and that it goes above and beyond. A great way to know where to improve is to make an order or a complaint yourself, and see how your staff deal with it, how they treat you. That will give you a first person view at the whole process from start to finish. If you aren’t happy with something, address it and address it fast. If you are more than pleased then your customers will be too.

Give Your Team The Platform To Succeed

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You can assemble the greatest band of employees that the world has ever seen, but if you don’t give them the platform in which to succeed and bring out the qualities that you hired them for, then it’ll all be for nothing. As a leader, you need to do everything you can to facilitate their success, because ultimately the success of your company depends on it. If you’ve hired the best, then take the advice we’ve outlined below and you’ll be on your way to ensuring they deliver the kind of results you know they’re capable of delivering.

Focusing on the Task

What is the job description of the person who is working under you? And how often is it that how they occupy their time at work. At any company, especially start up companies, employees can be drafted into helping with a whole host of areas – some of them they know a lot about, some that they don’t. Whatever it is, they won’t be doing the task you hired them for. If people are being pulled this way and that, and stretched too thin, then the random tasks you assign them won’t be to the standard you deserve – and thus nobody benefits. Let them focus on the job they’re trained to do and consider hiring another member of staff for the other tasks.

Support Behind Them

Your staff will already have everything they need to do their job well, only it’s contained almost entirely in their heads. You need to give them the tools to actually make the magic happen. That means using a service such as Spectrumwise so your IT services are always up, running, and ready for the task. It could mean providing computers, mobile telephones, company cars, and other materials they need to do their job to the highest standard possible. Essentially, it’s about being behind them with all the support you can offer to ensure there’s no reason why they can’t deliver results.

Freedom to Work

Everybody works differently. Some people thrive off working in a small group, some people need to be kept alone to deliver their best work. Whatever your colleague needs most, you should be willing to accommodate their needs into your working life. There are no rules to say you have to act in any one way, so don’t be afraid to think outside the box. A popular tactic in Silicon Valley is sending an employee away (or offering unlimited vacation time) in order for them to work on a problem. If a person’s sense of freedom and autonomy delivers results, why wouldn’t you consider it?

Be Approachable

This is perhaps the most important point when it comes to allowing your team to succeed. They need to feel like you’re approachable, that they can come with you ideas – and most importantly, any mistakes they’ve made – and that you’ll be willing to listen. Everybody works better when they’ve got a good boss above them, and in any case being a leader doesn’t mean “acting like people are beneath me”!

The Art Of Crafting Automated Income Is Etsy, I Mean Easy

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Would you like to create an automated startup that makes money while you sleep? Then following in the footsteps of online marketplaces like Etsy is a wise move. You just need to select your niche and set the wheels in motion. With a business like that, you earn income from fees charged to sellers for every item they ship. So, it’s possible to make a fortune without working too hard if you’re smart. You just have to make sure your site becomes as popular was possible. With that in mind, let’s take a look at this step-by-step guide to making it happen.

Build a functional and straightforward website

When it comes to building websites, most people don’t know where to start. That’s understandable if you don’t have a background in design or development. However, help is at hand, and you just need to use specialist services. Check out multi-vendor marketplace solutions from experts online. Using something of that nature could mean you have your site up and running in a matter of days. Just ensure you create a plan before you start so that you don’t overlook anything important. You’re going to need an area where sellers can list their items and another one for buyers who want to make purchases.

Advertise your domain using online services

Next, you need to promote your new website to your target market. If you opted for arts and crafts, you just need to contact people who create those products. You can do that using advertising tools available on most social networks. Facebook Ads is the most popular at the current time, but you should also consider Twitter too. Google Adwords is still the best promotional platform outside of social networks. So, it’s wise to learn the ins and outs and try your luck. So long as you get the targeting options right, you could drive lots of traffic in your direction. Just make sure you use stunning advertising graphics that catch the eyes of internet users.

Provide multiple secure payment methods

People who spend money online like to use many different payment solutions. So, it makes sense to incorporate them all into your website. At the very least, you need to accept debit cards, credit cards, and PayPal. However, many sites also use BitCoin these days too. If you use multiple payment methods, you should never miss out on a sale. You can probably build your checkout process with the same tool you used for your website. That means it won’t take a long time to get things sorted.

If you managed to follow all that advice, you should be in a position to sit back and watch the cash roll into your accounts. While you will have to deal with issues from time to time, you’ve already done most of the hard work. So, you can shift your focus to something else and find alternative ways to earn automatic income. Once you do that a few times, you should be set for life. It’s a nice feeling when you keep receiving payments without having to work for the money.