3 Keys for Running a Cohesive Global Business Team in a Virtual Work Environment


Virtual collaboration has become a pillar of today’s workplace, often involving workforces that extend across international borders. The number of companies that use an entirely virtual business model grew from 26 in 2014 to 125 in 2016, the latest FlexJobs annual update reveals. Organizations with multinational operations are over twice as likely as U.S.-based operations to use virtual teams, SHRM reports.

But managing a transnational workforce can be challenging. Approximately half of companies that use virtual teams find team building and managing time differences can be obstacles, SHRM’s research shows. The majority of virtual teams struggle to meet their goals and satisfy their clients due to difficulties with virtual communication and collaboration technology, Harvard Business Review says.

Fortunately, there are some steps you can take to address these issues. Here are three strategies you can implement to help make your global business team run more smoothly in a virtual workplace environment.

Use Telepresence Tools to Promote Face-to-Face Interaction

Lack of face-to-face interaction is one of the biggest challenges for managing virtual teams. Interacting with managers and coworkers exclusively on a computer or smartphone can discourage worker engagement. Employees who work only remotely have the lowest engagement rates with their jobs, a Gallup poll found.

You can compensate for lack of physical presence by using virtual office tools to make your workers feel closer to your company. Unified communications solutions that include video chat and web conferencing capability allow your workers to see each other as well as share visual aids so that everyone is looking at the same thing. Schedule regular video meetings to make face-to-face interaction part of your workplace routine.

Take Steps to Bridge Time Differences

Another major obstacle for global virtual teams is dealing with time zone differences. When your managers and workers are operating on schedules eight or 12 or more hours apart, keeping projects on time and meeting deadlines can be a hurdle.

To get your workforce on the same page chronologically, let employees know your expectations before you hire them. Establish what work hours are, and use time tracking tools to log billable hours if needed. In some cases, team members in one or both locations may need to shift schedules. If your team can’t be on the same schedule, one way to handle this is to have periodic five-minute check-ins at a time when parties on both ends of the conversation can be present.

Build Trust With Virtual Team Building Exercises

Reduced face-to-face interaction makes building trust a challenge in a virtual work environment. The lack of physical presence makes it vital to take proactive steps to promote trust between workers, managers and coworkers.

Allowing team members opportunities to socialize remotely can help build trust. Holding periodic meetings to share personal updates, creating online discussion groups and sending group emails are a few ways to do this. Encouraging team members to play each other in online games is another strategy. Another idea is having virtual coffee meetings where each team member goes to their local coffee shop before logging in for a group video conversation.

Indian Startup Price-Hunt Is Helping Indian Consumers Shop The Best Price

Price-Hunt, Indian startup, startup interview

A new Indian startup called Price-Hunt is hoping to become the go-to destination for Indian consumers to find the best price on products. Once most consumers have found the product they are looking for, the next thing they do is shop by price. Obviously if you’re comparing apples to apples, like for instance a specific laptop model by a specific manufacturer, the final decision is going to be price.

Price-Hunt offers price based search results on anything from consumer electronics to the latest fashions.

“But search at price-hunt.com is not limited by categories and one can find anything here that is available at online stores. Its main aim is to make Indian consumers aware of price variation for products in India and make it possible for him/her to save money through price comparison,” Anupam Khurana, the startup,s co-founder told us an in interview.

Check out the rest of the interview below.

What is your startup called?


What does your company do?

Price-Hunt.com is a real time price search engine which searches and delivers the best prices across various online stores in India. Price-Hunt showcases wide product range from various categories like Consumer Electronic goods, Mobiles, Digital cameras, LCD TVs, home appliances, clothing and apparels, shoes, watches, jewellery and much more. But search at price-hunt.com is not limited by categories and one can find anything here that is available at online stores. Its main aim is to make Indian Consumers aware of price variation for products in India and make it possible for him/her to save money through price comparison.

Who are the founders, and what are their backgrounds

Price-Hunt.com is founded by Anupam Khurana and Palka Khurana.

Anupam Khurana is B.E. (Mechanical) from Delhi College of Engineering with 10 years experience in software and business development.

Palka Khurana is B.E.(Instrumentation) from Delhi Institute of technology with 8 years experience in Marketing and sales management.


Where are you based?

We are based in Gurgaon (Haryana), India.


What’s the startup scene like where you are based?

Our target consumer is online shoppers of all age groups. With online shopping gaining popularity day by day, Price-Hunt was launched with a vision to simplify and enhance online shopping. It revolves about the idea of presenting a one stop search for all online shopping. We We hope to meet our goals and targets soon.

What problem do you solve?

Price-Hunt.com is an online price search engine with real time search as a distinguishing feature. Price search is not limited to any product and current coverage is stores in India. Price-Hunt.com also features current deals and offers for a single click experience. It will change the way people buy products online. One will not have to go to and store individually to check prices and buy products. the one point access to all shopping needs online will be price-hunt.com.

Why now?

Online shopping is gaining momentum and has bright future prospects with an increasing number of people opting to do shopping from the convenience of their home or office. Once keen to shop online, the traditional way is to browse each of the various online stores and order the product from the stores offering the best price (of course with a name and reputation for being good). This takes a lot of time defeating the purpose of time saving in online shopping and one still might miss a store offering a better price and end up buying the product at a higher price. Thus we came up with an idea of providing one click search for all stores so that the shopper finds the best price/deal immediately comparing offerings from the different stores for the product searched. This led us to the idea to develop price-hunt.

What are some of the milestones your startup has already reached?

The company uses generic search engine route to get visitors to the site. We also use social media to provide personalized deals to consumers. Price-hunt.com has an average visitor count of about 900 and we are building up on that. We have just started and will go a long way.

What are your next milestones?

Mobile version of the site is under development. It will be an adaptation of the desktop version to the mobile with reduced features. We also plan an andriod application for the mobile users in very near future. We also plan to launch the Android application of the site very soon.

Where can people find out more? Any social media links you want to share?





Is This Brazilian Startup The YouTube Of Books?

WidBook, Brazilian startup, startup interview

The publishing industry is ripe for a disruption, and many of them. The traditional music industry where we used to buy records, tapes, and CD’s has been all but replaced by digital media. Many predicted that books would always be safe. People love the touch, the feel, and the smell of actual books.

Now Borders is gone, Barnes and Noble has shut down many of their stores, and the mom and pop shops are drying up. It’s unfortunate for readers. But just like in the music industry, it leaves a gaping hole for disruption. Everything from distribution, to consumption, to the publishing of digital books is all open terrain for the right startups.

One Memphis startup, Screwpulp,  is well on their way to disrupting the self publishing model with their unique platform that calls for feedback in exchange for free books.

Brazilian startup Widbook is a digital collaborative reading and writing platform where authors can improve their writing, publish books online for free, and solicit feedback and work together with fellow members. It was launched in June 2012 and was instantly described by Mashable as “The Youtube of Books.” The platform recently reached a milestone 30,000 members and has over 1,100 published books with thousands being written.

We got a chance to talk with the team behind Widbook, check out the interview below.

Who are the founders and what are their backgrounds?

FLAVIO AGUIAR Co-founder and CEO at Widbook

Early career

• Founded Digitale.XY2 digital agency, a company headquartered in Campinas and São Paulo that has for 10 years worked with the planning of digital marketing, digital presence and consultancy.

• Was head of the merging process with Attitude Global group, one of the biggest commutation groups in the world.

• Has worked in the software development market as system analyst and participated in the official process of implementation and assessment of the CMMi methodology.

• MBA in Strategic & Economic Business Management from Fundação Getúlio Vargas (FGV) and Ohio University in the U.S.


Co-founder and COO at Widbook

Early career

• Founded Digitale.XY2 digital agency, company headquartered in Campinas and São Paulo that has for 10 years worked with the planning of digital marketing, digital presence and consultancy.

• Was ahead of the merging process with Attitude Global group, one of the biggest commutation groups in the world.

• He has been one of the directors of APADi – Associação Paulista das Agências Digitais (São Paulo Association of Digital Agencies) since 2010.

• MBA in Strategic & Economic Business Management from Fundação GetúlioVargas (FGV) and Ohio University in the U.S.


Co-founder and CTO at Widbook

Early career

• More than 13 years of experience as web developer and project manager

• Was the chief systems architect of e-Commerce of Fnac Brasil (fnac.com.br) and was responsible for its entire system development and support team.

• He participated in the official process of implementation and assessment of the CMMi methodology and was responsible for the study and implementation of several other technologies in others companies.

What’s the startup scene like in Brazil?

The company is based in Brazil, but plans a move to the U.S. in the future. The platform is virtual and has a presence in over 200 countries worldwide (with 60 percent of its users from the U.S.). The startup scene in Brazil is fairly new compared to the U.S. but it’s growing quickly. The government is starting to offer programs to support startups and lots of well-known events, like TED Global and the MIT Global Startup Workshop, are coming to Brazil.

What problem do you solve?

The publishing industry receives hundreds of thousands of manuscripts/book submissions each year and only a small fraction are reviewed, and even fewer accepted. Widbook offers members the opportunity to bypass the publishing house and publish their work quickly easily (while also getting valuable feedback from other members).

Why now?

The ebook industry is positioned to expand beyond the print book market by 2017 (driving $8.2 billion in sales by then). Widbook wants to offer more than just a platform for self-publishing; it wants to be the place where people go to read and write ebooks for free and collaborate and network with other members.

What are some of the milestones your startup has already reached?

Dec. 2012 – Investments secured by W7 Brazil Capital

Feb. 2013 – Widbook 2.0 released

May 2013 – Widbook team attended NYC’s Book Expo America

June 2013 – Widbook CEO attended START Series event START SF (an invite-only gathering of 150 early stage startups and entrepreneurs)

July 2013 – 30,000 members reached

What are your next milestones?

The iOS app is in the works and set to be released soon (Android app is already available for download), and we hope to be at 50,000 members in the very near future.

Where can people find out more?


Widbook on Facebook

 Read this: How to nail your next VC Pitch


Berlin Startup Tame Launches First Context Search Engine For Twitter

Tame, Berlin startup, tame.it, Twitter, social media startup

Twitter is a treasure trove of content. We actually source quite a bit of startup news and new startups from everywhere else using Twitter. The problem is, until now there was no great way to do a contextual search. You can use the Twitter search tool built into Twitter and most of the good third party Twitter apps, but they fall short when looking for context. For example, a search for accelerator brings up tweets about car parts and incubator talks about babies.

The team behind Berlin startup Tame have been tirelessly working on solving that problem. They want to make it easier for people to find what they’re looking for on Twitter. That can be tough when at peak loads there can be 300,000 tweets per minute.

The company has launched their product today at tame.it. We got a chance to talk with them, check out the interview below.

What does your startup do?

Tame is the first context search engine for Twitter delivering relevant content around a specific topic in real-time. Aimed at journalists, PRs, marketers and politicians, Tame analyses content from Twitter, sifting through the huge amounts of noise to find exactly what is relevant.

Who are the founders, and what are their backgrounds?

Frederik Fischer is founder and CEO of Tame. Fischer has five years of professional experience as a staff and freelance journalist for TV, radio, online and print.

Arno Dirlam is founder and CTO of Tame. The developer guy!

Torsten Müller is founder and CMO of Tame. He has three years professional experience as freelance journalist for online and print including the German Press Agency dpa, stern.de, Zeit Online.

Where are you based?

Berlin, Germany

What’s the startup scene like where you are based?

Berlin is a perfect place to start a business. It may be over-hyped, but we find that the scene is indeed very active, people help out each other a lot and are very open. Since the city is attractive for living, many people from Europe or beyond flock into it which helps creating international teams with a global approach from the start, which we think is important. We came to Berlin with not much more than an idea and thanks to the Humboldt University’s spin-off team and many others we could get Tame off the ground in a bit more than a year.

What problem do you solve?

Tame aims to address information overload on Twitter. Nearly every user follows more people than they can manage. At peak times, more than 300,000 tweets are sent out per minute, hence people miss a lot of important content. Professionals working with social media need to identify relevant topics, users and content quickly. A solution to ‘Tame’ the social web is needed.

Why now?

In 2011, Google stopped indexing Twitter and has since left a gap in filtering real-time information. Twitter has continued to grow and has a global impact as not only an alternative, but often primary news source (think of Arab spring). Our mission is to tame the wealth of real-time information in social networks so as to empower people to make sense of the world.

What are some of the milestones your startup has already reached?

We got an initial € 94k ($125,725) funding from the German Federal Ministry of Technology and Economics (BWMi) in 2012

Tame has secured € 250k ($334,375) from a crowd-investing campaign with Companisto

A product already used by thousands of journalists and PRs, first paying customers and first cooperations with outlets

We won a spot in the Germany Silicon Valley Accelerator (also by BMWi) and will be working from San Francisco from October on for at least 3 months.

What are your next milestones?

rolling out more features for Tame including a refinement of our Algorithm that will improve the results by ie filtering out spam on Twitter

starting our global launch by entering the US market from October onward

looking in to the possibility of including more real-time information services

Where can people find out more? Any social media links you want to share?

People can find out everything they need at tame.it. We’re also on Twitter – https://twitter.com/tame_it – and Facebook – https://www.facebook.com/tameapp.




Jordanian Woman Builds Top-Notch Foodie Site

Jordanian startup, woman owned startup, startup interviewNadia Shomali started her company for the same reasons a lot of entrepreneurs do. She had a problem and built her own solution. She originally intended to only use the site herself and share it with her friends. She had no idea how many other people needed a food collection site! As the popularity grew among her friends and acquaintances, Shomali realized she may have a business on her hands.

Foodlve.com is a fully integrated site for foodies. Shomali describes it as merging all the most important features:

  • Google for food
  • Pinterest for food
  • Tumblr for food
  • Store for food…
  • All in one account.

On the Oasis500 website, the company says they “provide the opportunity to learn, add, and promote everything about food in a fun and interactive environment. Our users have access to informative articles, interesting recipes, engaging videos, and so much more.”


Shomali at Oasis500 training

Drawing on 12 years of experience in web design, development, and marketing, Shomali built the original version herself. Now, she leads at team of 9 as they continue to improve and market the site.

Although Shomali started foodlve.com on her own, she credits Amman-based incubator Oasis500 with much of her team’s success.

“Through Oasis500 we could get the angel investments, the support, and the weekly mentorship meetings that helped to create a very strong business model,” she says.

Oasis500 is the first early stage/seed investment company in the Middle East North Africa (MENA) region. They hold boot camps around the region and invite the most promising companies to incubate at their Amman headquarters. The invitation includes capital, access to other angels, and mentoring. The company big vision is to launch 500 startups in the MENA region in the next 5 years.

Foodlve.com is one of those companies. Four months into their incubation, they’ve brought on additional investment from Leap Ventures. Shomali was also very proud to share that in those 4 months, they’ve also reached 4 million page views a month.

We talk about female entrepreneurs a lot at Nibletz. I was curious to know if starting up as a woman in a predominantly Muslim country was any different than a woman starting up in the US.

When I asked, though, Shomali–who is a Christian–had answers very similar to the women I’ve talked to stateside: It’s challenging to start up as a mother (she has twin 3-year-old girls), but her husband and family are very supportive. That answer could have been taken from one of my own on the subject!

Shomali and her team aren’t slowing down, though. With the growing popularity of their current site, they are looking to launch a new one called karazak.com. The version of foodlve.com will focus on the Middle East only, and Shomali describes it as an Arabic Pinterest.

There is a growing wave of entrepreneurship in the MENA region. With woman like Nadia Shomali and the foodlve.com team, the future is looking bright.

Check out foodlve.com and, if you speak Arabic, the new karazak.com, which is coming soon.


Hungarian Startup Brickflow Curates Stories, Easily, Through Your Social Media

Brickflow, Hungarian startup,startup interview

Stringing together content to tell a story isn’t anything new, but the tools we are using these days to tell stories are getting newer every day. A big story is now told through a series of smaller stories, typically in 15 second videos, 6 second videos or 140 characters or less. Yes I’m speaking of Twitter, Vine, and the new Instagram with video.

There are a lot of people telling stories through Vine. We’ve even used Vine to do six second startup pitches. Now, with video on Instagram people are using that as a tool. In fact New York investor, and wine aficionado Gary Vaynerchuck has started an agency representing the best of the micro-videoers.

But what about the millions of others who want to make something more than just a few microbursts and updates? People would surely love to use their content to tell stories on a grander scale, right?

That’s what Hungarian startup (yes there are startups in Hungary), Brickflow is doing with social media.  They hope to open their playful story creation tool up for global public beta later this month. We got  a chance to talk with Mihaly Borbely, one of the cofounders of Brickflow. Check out the interview below.



Who are the founders, and what are their backgrounds?

Brickflow has three founders.

Mihaly Borbely has a background in market research, and also has experience in photography and web technologies. Peter Langmar has a background in photography, but changed his track and studied business and communications. He researched the impact of social media on our cultural behaviour and worked for a Harvard University founded startup incubator in Paris. Tamas Kokeny has worked as a developer for years and participated in the development of sites like Superglued before he joined Brickflow. He gained key experience at the well-recognized Hungarian startup, Prezi.

Where are you based?

We are from Budapest, Hungary, but we’ve been living in several places over the last one year. As startup founders we have to be flexible and ready to move anywhere, if an opportunity arises. We moved to Tallinn, Estonia, to join the Startup Wise Guys accelerator. Currently we are working in Santiago, as part of the Start-Up Chile program. We’ll stay here until September, then we’ll move back to Europe. Our future goal is to focus our business development and marketing efforts to the US.

What’s the startup scene like where you are based?

Estonia is a great place to be for startups. Innovation seems to be deeply rooted in the everyday life of the country. There’s an active startup scene in Tallinn, with lots of events going on. Being in Santiago is also an awesome experience, since we work together with a huge community of Start-Up Chile participants from all over the world. But our home city, Budapest is awakening and also has its own startup community, which is growing at a speed we’ve never seen before. Each place has its own strengths.

What problem do you solve?

There is no tool for playful curated storytelling:

Curation tools only let you create just another linear feed. Storytelling tools are too complicated. If bloggers want to add a visual narrative to a post, they have no easy way to do it. There is no way to connect short videos as a story, or present content from different sources as one coherent visual narrative.

Why now?

Curated storytelling is a form of communication that is here to stay. But content is getting shorter, more visual, and taking place in real-time. Hashtags are becoming mainstream. Vine and Instagram are widely popular. This is a totally new form of self-expression: a few seconds of square-shaped video, low-res snapshots, 140 characters of text.

The tool which connects these sources into curated stories must have a format, workflow, and user experience that fit perfectly into this new world. Nobody else on the market is focusing on visual storytelling with such an approach. Moreover, we aggregate social media content based on hashtag, which makes the workflow much more simple.


What are some of the milestones your startup has already reached?

We started with a successful crowdfunding campaign, been through the Startup Wise Guys accelerator, and the Startup Chile program. We are currently in private Beta, but our early adopters already made thousands of stories with Brickflow. We already have paying customers as well, using Brickflow for marketing purposes.


What are your next milestones?

The public Beta will be launched in July.

We are raising $250.000 seed investment, for which we already have 75% in soft commitments, but of course we are still looking for potential investors.


Where can people find out more? Any social media links you want to share?

Brickflow can be found on any of the following platforms:

facebook.com/brickflow twitter.com/brickflow   blog.brickflow.com

Startup America goes global with UP Global


Polish Startup Nearbox Wins Google For Entrepreneurs Trip To Chicago!

nearbox, Polish Startup, Chicago TechWeek, Google For Entrepreneurs

Google For Entrepreneurs hosted a contest in Poland and brought over a few startups to show off their stuff at Chicago TechWeek. Nearbox was one of those startups.

Nearbox is a social network of sorts, where you follow places rather than people. Each place has an online billboard where they can post messages, videos, and texts. It’s a great way to communicate with customers, friends, and even neighbors.  They call it a “virtual mailbox,” where the place can leave a message.

In nearbox every place is a community, and anyone can join that community’s place. It’s a communication tool that brings the discussion to a hyperlocal level.

With Nearbox the person who’s administering the place can interact with that place’s community any way they want. Are you having a house party? You can send out the invite. Is your place a restaurant? Use Nearbox to post your food specials. Is your place a bar or tavern? You can post your drink specials or entertainment schedule. But more than just a bulletin board, Nearbox allows you to interact with everyone in your place’s community.

Schools, neighborhoods, businesses, and even rec centers can have a place on Nearbox, facilitating community involvement.

In addition to winning the Google for Entrepreneurs contest, the startup, which just launched a few months ago, has also won awards from T-Mobile , InternetBeta 2012, and Innovation Nest. They also closed a small $25,000 round which was plenty to get the idea off the ground.

They launched in Poland and plan to expand globally this year.

Check out our interview with nearbox below and for more info visit nearbox.pl

Check out these other startup stories from Chicago TechWeek.


British Startup FutureYear Is Twitter For The Future

futureyear, British startup,startup interviewSo when I first heard about FutureYear and how they billed themselves as “Twitter For The Future,” I had to take a step back and actually check it out. They weren’t implying that they were the next Twitter, but rather a social network for things that haven’t happened yet.

I poked around a bit and found out that the social network combines birthdays, events, and even forward-thinking historical tidbits about that particular day. Users are posting about graduating from college, holidays, starting vacations, and even startup events. Unlike Facebook it takes a microblogging approach to this information, and other users can join in the conversation.

Like Twitter, FutureYear users post in 140 characters or less in what they call “Sparks.” A spark can also include a location tag or a photo.

We got a chance to talk with FutureYear cofounder Nick Howland. Check out our interview below.


What is your startup called? 

FutureYear http://futureyear.com

What does your company do? 

FutureYear is a social network focused purely on the future tense of the lives of people, celebrities, and brands. As the name suggests, we focus on the year ahead, the next 365 days. The best way to describe us is ‘Twitter for the future’ – ‘What’s happening this year…’

Who are the founders, and what are their backgrounds:

Nick Howland, CEO, is a web development and marketing specialist who has been involved in setting up several online businesses. Nick has been responsible for the product development strategy, website development, marketing and branding of the website.


Kevin Griffiths is degree and master’s degree qualified and has for the past 11 years has run software and technology companies working in various sectors and with large blue-chip organisations.


Gavin Donlon has founded and owns several Internet businesses. Gavin has a strong vision for the product and adds value to the features and usability of the site.


Gary Aston has spent the past 30 years working in the technology sector and has tremendous expertise in software development, collecting, storing, manipulating, and reporting on huge volumes of data.

Where are you based?

Newcastle-under-Lyme, England, UK

What problem do you solve? 

Discover what your friends, inspirational people and favourite brands have planned for the next day, week, month, or year. Immerse yourself with what’s happening around the world, or get involved locally, all on a particular day in the future year. Our aim is to make the future more open and data rich, so that people can make informed decisions on what to do in their future.

Why now? 

There is a gap in social networking that we recognised in late 2010. Facebook focuses on the past, connecting past friends made and memories. Twitter is all about now, what’s happening now. Foursquare is about location discovery in the present, now. Our focus is to fill the gap in the social spectrum, FutureYear’s focus is on the future.

What are some of the milestones your startup has already reached?

We’re now in version 0.3 of our beta launch. Our site uses responsive design and can be accessed from any device – desktop, mobile, or tablet. Having launched only a few weeks ago we already have a growing and engaged userbase of 700 users from around the world.

What are your next milestones?

To release native iOS and Android apps and to grow our userbase internationally.

Where can people find out more? Any social media links you want to share?

Website – http://futureyear.com

Facebook – http://www.facebook.com/futureyear

Twitter – http://www.twitter.com/futureyear

Tumblr – http://futureyear.tumblr.com/


This 22 year old entrepreneur moved from New York to London and then raised 1 million pounds.


Cultivate,Collaborate, Innovate With Nigerian Startup Insp-i

Insp-I, Nigerian startup,startup,startup interview

When I was first contacted by Kingsley Otoide about his Nigerian startup Insp-I, I was a little skeptical. We’ve all received 100s of emails, typically credited to Nigeria, saying we could easily make 2, 5, and $20 million dollars by helping someone move some absurd amount of money to a bank in the US. Luckily for me Otoide had a great sense of humor and an even better idea.

That idea is a startup called Insp-I.

Through several overseas phone calls and Skype sessions, I learned that Otoide’s startup is about ideas. It’s not an idea marketplace though. Insp-I is a social network for ideas where someone can cultivate, collaborate, and innovate on an idea they have but may not have the resources to flush out.

Say you had a brilliant idea to try something different that you thought was the treatment for cancer. You’ve done enough research to know you’re on track, but you’re not a doctor nor a scientist. Insp-I wants to be the global place where you can take that idea, find people you think would be useful to help build out that idea, and pitch it to them. The next step after that is to collaborate and get the conversation going.

Otoide and his cofounder Kelechi Iheanacho envision a social networking platform where no idea is a bad idea. Sure we say that all the time, but what often makes a bad idea bad is the inability to follow through. By connecting the thinkers with the doers and vice versa, you create serendipity, and real innovation can get done.

Otoide and Iheanacho see their platform as a place where people with a good idea can share it with someone who can execute or help brainstorm it. Then, that same user can turn around and brainstorm or build someone else’s idea.

We got a chance to interview Otoide about this new idea for a new social network. Check out that interview below.

What is your startup called?


What does your company do?

Insp-i is the world’s first social network purpose-built for democratizing and engineering disruptive innovations.

In 2008, a 16-year-old Danish high school student thought to herself, “What if we made ozone in the lab and used it as a personal protective coating to help prevent skin cancer?”

Obviously, she lacked the domain expertise required to develop the idea. Fortunately, she got the opportunity to discuss her idea with a Nobel scientist. The eventual result of a series of interactions was Buckyozun, a product that gives 99.99% protection against all UV-radiation and has a large market potential in about 14 industries- including, the space industry.

Now, imagine what benefits yet await mankind if we proactively got domain experts in the various fields of human endeavor to rub minds with non-experts (e.g., domain experts from other fields, grassroots innovators in Africa or Asia, shop floor employees, students, etc). Simply put, the possibilities are limitless.

Who are the founders, and what are their backgrounds


Kingsley Otoide
He studied medicine at the University of Nigeria before becoming a global marketing associate for Invent Resources, Inc.(IR), a US company founded by four top US scientists/inventors one of which is Dr. Richard Pavelle, the President. Through his effort, IR’s GTL technology was reviewed by some leading corporations (e.g. BP, Sasol, Lurgi, etc) and venture capitalists (e.g. Vinod Khosla).

Kelechi Iheanacho
He is the ‘silent founder’ because he is an officer and engineer with the Nigerian Navy.
Earlier, the founders built an Execution Risk Management (ERM) software for which a Nigerian patent number RP 15584 was granted.

Where are you based?

Lagos, Nigeria.

What problem do you solve?

The CULTURES and DESIGNS of the better-known of the existing social networks are such that they do not proactively catalyze the interaction of people from diverse backgrounds (i.e. disciplines, industries, nationalities, ages, experiences, etc.) Rather, people tend to connect with other people just like themselves. As a consequence, opportunities for serendipity, new knowledge and breakthrough innovations are stifled.
What we offer is a social network with a CULTURE and DESIGN that encourage people of diverse backgrounds to freely interact in solving the world’s many problems. Imagine that, with each post or tweet you write, you could actually target only the person or persons you wanted to engage in conversation with. For example, with one post or tweet you want to rub minds with 2 doctors in Brazil, 3 physicists in China, and 4 veteran plumbers in India in one space as predetermined by you. And you can have as many of such conversation spaces as you wish and at the same time. That is what our social network aims to do- and much more.

Or think of it as some sort of online version of breakout sessions at a conference where all of the world’s 7 billion people are in attendance. And that each attendee has the power to choose the people he or she wants at his/her table at each session while there are no limits to the number of tables or session that each attendee can create.
As is well-known, breakout sessions are conversation spaces for inspiration and collision of ideas as well as opportunities for new knowledge and breakthrough innovations.

Why now?

There is no better time. We are at a critical time when the world is in dire need of new knowledge and breakthrough innovations that can help solve its many problems.


What are some of the milestones your startup has already reached?


Actually, we have been working on this project for the last 2 years. And we took all that time to validate the project idea with some of the world’s leading domain experts and innovation-focused institutions. Here is what some of them have been saying:
‘That is a wonderful idea. I have long shared that it is often from people outside a discipline that come up with the best innovative ideas!’
Clayton Christensen, Harvard professor and co-author of The Innovator’s DNA.
“It’s an intriguing idea. I think the core insight that networks like Facebook focus on connecting you to people you already know, rather than people with unexpected perspectives and insights is a valid one – indeed, it’s one of the core ideas of the book I’m publishing next year.”
Ethan Zuckerman, Director, Center for Civic Media, MIT.

‘I agree completely. Thanks for sharing!’
Jeff Dyer, BYU professor and co-author of The Innovator’s DNA.

‘I agree that putting together “beginners’ minds” with experienced people can yield great results. We discuss this in much more detail in the book When Sparks Fly, published by Harvard Publishing on the topic of group creativity.’
Dorothy Leonard, Harvard professor and co-author of When Sparks Fly.

‘Yes, I agree that the folks who work on the ground (on the factory floor, in the trenches, etc.) are often a terrific source of ideas and should be included in the conversation. The split between professionals and non-professionals is false and counterproductive. This was also one of the big insights of Japanese “lean” management and quality circles.’
AnnaLee (Anno) Saxenian, professor and Dean at UC Berkeley School of Information.

Also, we have got the following individuals as Advisors:


Beth Kolko

She is a professor in the Department of Human Centered Design & Engineering at the University of Washington. She is also a Founder and CEO of Shift Labs, an engineering and manufacturing company.


Jason Fraser

He is a co-founder and principal at LUXr Incorporated, the lean user experience residency based in San Francisco, CA.


David Verba

He is a former director of technology for Adaptive Path; currently, CTO & Founder Halcyon Engineering.


Jenny E. Jung

She is the Global Partnership Director at Blackbox.vc based in Atherton, CA.


Dr. Clifford D. Conner

He is the author of A People’s History of Science: Miners, Midwives, and “Low Mechanicks.”

What are your next milestones?

We have built a prototype to demonstrate our raw idea. And we want people from all over the world to try it out and give us useful feedback. At the same time, we are looking to launch our company in the US to take advantage of the unique startup nourishment that can be found there.

Where can people find out more? Any social media links you want to share?

Please see our prototype www.insp-i.com, If you have a Twitter account, be sure to follow us @inspiglobal

Are “world changing” startups, really changing the world?


Microsoft Manager Heading To Baghdad For Their First Ever Startup Weekend

Othmane Rahmouni, Startup Weekend, Startup Weekend Baghdad. MicrosoftLast month when Startup Weekend and Startup America joined forces to launch UpGlobal, one of the big factors was expanding the Startup America vision across the globe. Startup Weekend holds 54 hour hackathon style events worldwide every weekend.  To date they’ve held over 600 events in 113 countries and 325 cities.   Now they are looking forward to the first Startup Weekend Baghdad.

Baghdad has been rebuilding for years and is still one of the most violent regions in the world. GeekWire reminds us that in May alone over 1000 civilians and security officials were killed. But that won’t stop entrepreneurs, designers and developers from coming together to startup.

The Baghdad event will start this Thursday June 27th (Friday in Baghdad) and continue for 54 hours.

Startup Weekend is no stranger to violence and they don’t let it interrupt their events. In countries facing war, violence, and even poverty, entrepreneurs escape by coming together, collaborating and working on companies. Even missile attacks last November in Israel couldn’t stop one of the largest Startup Weekend groups from pushing through.

During that Startup Weekend in Israel it wasn’t until the third missile alarm and a missile striking a building just 12 yards away that organizers finally caved in and postponed the event:

After the first missile alarm we didn’t change our minds and it was amazing to see everyone starting to carry tables and chairs into the safe zones (Shelters) inside the building just so they can keep on working on their projects. Sometimes, the entrepreneurial spirit can overcome fear. It was so inspiring to see how everyone are focused on what seems to be the most important thing at the moment – how to take their idea and make it into a successful venture.

But sometimes reality just hits you in the face. At about 8:30PM, after the third missile alarm and one rocket hitting a few dozen yards away from the building where we were hosted, we had to submit the safety order by the Israeli Army and the city’s representatives who told us to shut down and cancel the rest of the event.

The current in violence in Iraq is not stopping Othmane Rahmouni a senior product manager with Microsoft Advertising, from heading to the middle east to help advise and mentor the 200 participants.

Geekwire reports that Rahmouni is a volunteer with Mercy Corps an agency that has partnered with Startup Weekend to organize events in the developing world.

Find out more about Startup Weekend Baghdad here.

Team led by 14 year old ins Startup Wekend Tampa.


22-Year-Old New York Entrepreneur Launches EdTech Startup In London, Raises $1.7M

Mobento, UK startup, Venture Capital, Seed Round22-year-old Summer Murphy created a video library startup with access to thousands of curated educational videos on a variety of topics. Unlike many entrepreneurs, though, this native New Yorker decided that he wanted to see if his luck would fare better across the pond in the TechCity incubator in London.

Growth Business UK reports that it has. Murphy’s startup Mobento has raised $1.7 million, which has been reported as the biggest investment for any education-focused tech startup in the UK. It’s also been reported that it was one of the biggest seed rounds of any UK tech startup.

Murphy told The Next Web that the company would use the money to grow the business and bring “educational technology up to speed with the advances made elsewhere in business, social networks, and mobile”.

When talking about the platform itself, Murphy told Growth Business UK : “It slots right into the behaviour and customs of contemporary students and is a democratising and liberating force within education because it enables the world’s best educators to reach out to students all over the world.”

New York has a thriving startup community, so relocating to London to launch Mobento was a testament to Tech City. “Mobento’s decision to base themselves here is further proof that Tech City is the ideal location to scale and grow a successful digital business. Quick access to Europe and our heritage of creativity and innovation make London attractive for digital media and tech companies. Whilst the blend of creativity and innovation that exists in East London with easy access to the financial centre of the City is also a major advantage,” Benjamin Southworth, deputy CEO of Tech City, said.

Check out Mobento at mobento.com

Check out this infographic, a programmer’s guide to getting hired by a startup


Belgium Startup Favebucket Is A New Way To Save, Share and Inspire

Favebucket, Belgium startup,startup interviewThe founders of Belgium startup Favebucket have been burning the midnight oil lately so that they can bestow upon the word a new way to save, share and inspire, any kind of web content in an all in one, feature packed, but extremely easy to use web app.

Going all the way back to the Netscape Navigator days, bookmarks (or favorites) have been a way to save your favorite web pages. As internet browsers evolved they made it easier to share. Truth be told, in my opinion, sharing is easiest on the mobile versions of Safari and Chrome, however all of the current major browsers support url sharing through a number of channels.

Well what if you only want to share an image, video, or social media update? Sure you can right click a photo and then pull it out of your saved photos and attach it to an email, and of course you can always “pin” it using Pinterest or any of it’s clones, but Favebucket takes it one step further, making it about 5 clicks easier.

Favebucket-saveWith Favebucket you simply use the bookmarklet on the content you want to save or share, add some tags to a quick pop up form and voila, it’s saved for your reference. If you want to share it, Favebucket allows you to quickly share it as well.

favebucket-faveboardAll of your faves, no matter what kind of web content they are, are saved to your Faveboard. You can go back to your Faveboard and decide if you want to heart it (making it a favorite fave), share it, go to it or see the details you saved about it. Sharing lets you share it directly from Favebucket (ala dropbox style), email it, share it through Twitter, Facebook or pin it on Pinterest.

While none of these ideas are new or earth shattering, bringing it all together as one, and making it so darn easy, is.

We got a chance to talk with the founders of Favebucket, check out the interview below.

seriousWhat is your startup, what does it do?

“Favebucket is the assistant that helps you to save, recollect and share your favorites online!”

Who are the founders and what are their backgrounds

CHRISTOPHE NOVALET: chief creative technology. hybrid guru between technology, user experience and design. loves guitars and good food. hates: web dev stupidity – noise & clutter. loves: creation – the web as we’ll make it – simplicity

MARCEL CRAMER: social media, online marketing, business development, guiding teams. more than 15 years of online expertise. innovative mind. hates: boxes & beaten paths – bad food – bad UX. loves: people – design – strategy. married. 2 daughters. a cooking aficionado

What is the startup culture like in Belgium?

It is a very open culture, obviously much smaller than US and still with a lot to learn.  Benelux startups need to get out in the open more and established business and venture partners should stimulate the entrepreneurs more and transfer knowledge and spirit. Reinvigoration would be welcomed by many.

What problem does your startup solve?

We assist people to manage the massive amounts of information coming to us every day. Making their life online easier and save them time and effort when trying to find, remember and share content.”in a world where information is created constantly, at lightning speed, where clutter is everywhere, you need a place to go where all your personal favorites are. information you want to keep, recollect, and use. Just for you.”

What is one challenge that you’ve overcome in the startup process?

Keeping our heads together when the going got tough (thnx Billy Ocean). We have been creating and building what we just soft launched with our own time, sweat, effort, burning the midnight oil for months. And that is not easy, its a “make or break” test for a team. In that period you find if you fit together, if there is maximum trust and inspiration. And we found our modus, we got closer together, we actually did overcome.

What are some of the milestones your startup has achieved?

We as a team achieved many milestones. Big ones and smaller ones. The first one was the deciding moment to throw away the first version we built, and then the second. Another milestone was the soft launch some weeks ago and also setting up a larger team. We needed that and we made it. Not done growing yet by the way ;)

What are your next milestones

Mobile – Plug ins with partner (can’t disclose yet) – New teammates – Getting the needed investment in

Who are your mentors and role models?

Roles models is a strong word. We create our position based on a mix of what we learned from great brands and their forerunners but also look at people we have around us. People in the advisory board with entrepreneurial knowledge and all sorts of different skills. Also in our families, mothers who are the best operational managers, dads who are great thinkers and tinkers. Not just one example but many.

What are some of the advantages/disadvantages growing your startup outside of Silicon Valley

Being outside makes you want to prove more that you don’t need to be in a specific location as long as you are in the right market. It is about finding the right people, that is true, but we do not feel that being in the super heated center of all things “startup” is a good thing. It seems a very volatile culture with changing trends and a specific savoir faire that is not necessarily a good thing. People you hire might just leap away to the next big thing, the next “Meme”. That is not a fact in Europe. The bad thing is that the position investors and people take towards startups in Europe is held back. Less interest, lower investment levels and less specific knowledge in what you might call “typical Silicon Valley” ventures.

What’s next for your startup?

Keep  the audience in our market interested like we do now, tend to them, assist them. Find a good partner for advice, support, investment and business development experience.

Where can people find out more, and what is your Twitter username?

favebucket.com  or on Twitter at @favebucket

This startup, Cabcents, applies the “Priceline model” to ground transportation.


Panama Startup Deciderr Is The Latest Q&A Platform

Deciderr, Panama Startup,startup interivewQuestion and answer platforms aren’t new by any stretch. One of the most popular Q&A startups, Formspring, is on it’s last leg. A former Cha-Cha employee has told us that their platform, while at one time a huge hit, may have missed the boat on mobile. Quora is still popular, but mostly among the tech enthusiast set.

We recently interviewed Washington DC startup YoPine which is a great way for closed network polling. With them being situated in Washington DC it’s tough not to think they are destined to focus more on politics at some point.

Now, the general “ask everyone” question and answer format has a new platform in Panamanian startup Deciderr. With Deciderr users can ask anything their heart desires from “what color goes with mauve” to “are the Heat going to the NBA finals” and everything in between.

Since their iTunes debut in April the startup has amassed thousands of downloads and say their easy platform is taking off.

It seems that their strategy is do basic features well and people will flock to it since it’s so easy, and fun.

• Share your questions and follow the questions of your friends, family, and following;
• You can easily share your questions instantly on Facebook and Twitter;
• Make your questions better with uploaded pictures;
• Yes/No counters make tracking your question easy;
• You can comment on any question from anywhere in the world.
• You’ll receive instant notification when your question’s been answered.

“Just post the question and sit back; the answers you’re looking for will start rolling in just minutes after you’ve asked it.
Deciderr also creates a community that will help you make the right decision on the questions that matter to you, and you’ll receive the right answers.” co-founder Geoffrey Osorio told us in an interview.

Check out the rest of the interview with Osorio below:

deciderr1screenWhat is Deciderr?

It’s a quick, easy, and fun way to ask your friends, family, and anyone else around the world important questions that can be answered with a simple YES or NO.
Want someone’s feedback to your question or decision?
Just post the question and sit back; the answers you’re looking for will start rolling in just minutes after you’ve asked it.
Deciderr also creates a community that will help you make the right decision on the questions that matter to you, and you’ll receive the right answers.
Imagine the world deciding for you.  Imagine the world giving you the right answer…



In layman’s terms, how does it work? (In other words how would you explain it to your grandmother)


Deciderr its an app that lets you answer short questions with a simple YES or NO from people all around the world.


Who are the founders and what are their backgrounds?


Geoffrey Osorio
22 years old
Currently studying Dentistry, Entrepreneur.

Manuel Cabarcos
23 years old
Architect, Entrepreneur.

Juan Carlos Noriega
27 years old
Lawyer, Event Producer, and Entrepreneur.

Raul Noriega
30 years old
Lawyer, Journalist and Entrepreneur.

Johan Guerra
27 years old
Electrical Engineer, Entrepreneur.

Carlos Andres Davila
28 years old
Logistics, Construction and Risk Management.


Where are you based?

We are based in Panama City, Panama.


What’s the startup scene/culture like where you’re based?


Panama City, Panama is one of the hottest (real state investments) and cosmopolitan (tourism) cities in the word, but the technological startup scene is non existant, so we are looking to become pioneers and explote the scene.


How did you come up with the idea for Deciderr?


Each day we ask ourselves hundreds of questions about everything.  We thought that it would be really interesting if you could get plenty of opinions about these daily questions, and at the same time, get some help and advice on making decisions.  It’s a whole new branch in social networking, its a decision network.


Why now?


It’s evident that Social Networks are taking control of people thoughts, ideas and decisions, so if we want to impact the future generations, this is where we should start.


What problem does Deciderr solve?


We figured that life revolves about decisions, no matter how old you are or where you come from. Thus, the fact that this tool could help millions of people and companies around the world, get a better understanding of what they really wants, made us pursue this quest.


What’s your secret sauce?

In the era of misinformation, our secret sauce or competitive advantage relies on simplicity (YES/NO) and two important things. 1. You have to vote to see the results or trends without being bias, and 2. You can see who voted YES or N0


Are you bootstrapped or funded?

We are currently bootstrapped and looking for funding.

What are some milestones you’ve achieved?

The first milestone we achieved was on April 1st, 2013 when we launched on the App Store, two weeks later we reached our first goal that was set on 1,000 downloads.



What’s your next milestone?


Our next milestone is to reach 100,000 downloads, by then we will launch our Android platform.


Where can people find out more?


You can find us at our webpage www.deciderr.com, Follow us in our twitter @DECIDERR and like us in our Facebook page www.facebook.com/trydeciderr.


Now check out our interview with DC startup YoPine



This London Startup Is Cookies For The Real World

PresenceOrb, London startup,startup,startup interviewWe’re not about to tell you the story of the latest spin on the All American Cookie Company, the Great Cookie or even Mrs. Fields. PresenceOrb is a startup based in London and they’ve developed a “virtual cookie” for the real world.

I’m hoping that it’s not too far reaching to expect readers of nibletz.com, the voice of startups everywhere else, to know what cookies are, at least in the internet sense of the word. Taking it back to internet 101 for those of you not in the know, cookies are the little tidbits of information transmitted from you, across the internet to other websites that help determine what you need to know.

It’s how the adservers on nibletz.com know to offer you an ad for kayak.com when the last website you visited was US Airways, that kind of thing.

Unarguably, having some kind of offline version of this very important tool would be amazing. Imagine if everyone that shopped at Old Navy went through some magic door that left some kind of radioactive film on you so that when you went to Abercrombie & Fitch, you could get some kind of message that says, “Come Back To Old Navy we’ll give you a discount right now”.

OK so it’s not that freaky, nor futuristic. However, PresenceOrb is that useful.  The only thing you need to bring in the store with you to make this magic work is your smartphone.

Using the PresenceOrb app and your smartphone, if you walk into a business in the program your phone is “marked” or “noted” now that business can market to you in the best way possible. Using a profile you’ve completed and information locally at said business establishment, you’ll get relative, passive advertisements that may seem a little cray cray but actually it’s kind of fascinating.

For the sake of understanding, on the company’s video they show a customer with PresenceOrb activated on their phone. The customer walks into two different car dealerships, a Volkswagen dealer not using PresenceOrb and a Porsche dealer that is.

After taking a test drive at both dealerships the user ends up taking some time to think about it. Low and behold, he drives past a digital billboard also equipped with PresenceOrb and the billboard offers him a special price on that particular Porsche. Voila, it’s an offer the user can’t refuse and bam he’s driving a brand new Porsche.

When you dissect this form of targeted advertising it’s actually pretty amazing. The potential for real world advertising to be affected this way could lead to billions of dollars in sales.

We got a chance to talk with Thomas Sheppard the brilliant man behind this startup, check out the interview below.

What is Presenceorb?

PresenceOrb is the cookie for the real world. POB allows retailers to cookie consumers as they visit brick and mortar stores. Retails gain analytics previously only seen in the online realm, Footfall, Bounce rate, return customers, new customers, linger time …. the list goes on. With this information and via our expanding advertising partner network retailers can then action these analytics by targeting consumers on the street through such outlets as digital out of home billboards.

Who are the founders and what are their backgrounds?

Thomas is the founder of Presence aware tech. He has worked as an engineer in banking producing financial markets software as well as for a number of technology companies producing consumer software for desktop and mobile for the past 11 years. Presence aware tech additionally has a North American partner company who provide development resource and are additionally POB’s largest customer.

Where are you based?

Presence aware tech is based within the Cisco office in North Greenwich, London. Having recently been awarded the Raptor SME grant for which Cisco is a key backer.

sneakersWhat’s the startup scene/culture like where you’re based?

The culture is fantastic. We are surrounded by like minded companies (Oprillo, AMBX, Lamppost, Prod designs, Crowd Vision) the majority of whom are also current or previous Raptor grant winners. We collaborate, disagree, challenge and encourage one another.It’s the sort of environment where you can lift your head and hear conversations covering twenty different industries.

How did you come up with the idea for Presenceorb?

Presence Orb was originally intended as a security device. After a startled wake-up at two am one night our founder thought someone was in his home. Thankfully it was just a bad dream which had forced him awake however it got him thinking. How could a home owner detect if someone was in the home, not just movement but be able to “cookie” someone and see if they where supposed to be present or not. From there he began to research how that could be done and then things got interesting. Thomas then went on to form Presence aware tech, we produced a prototype and pivoted our focus from security to analytics. We are now 8 months further on and the path from then to now has been astounding.

Why now?

The market is ready, hardware is now cheaper to make. People are familiar with the concept of cookies and the adjoining technology is available. In short the market has come to meet our vision.

What problem does Presenceorb solve?

Presence Orb levels the playing field between physical and online retailers. For years online retailers have had analytics software and marketing which has allowed them to analyse consumer wants, needs and actions. Online retailers can then adjust to these findings very quickly. Physical retailers have been hampered by an inability to gain such rapid feedback. Typical collection methods such as surveys, in store spotters and analysis took months if not more to conduct and collate. With Presence Orb retailers can gain these analytics instantly similar to Google analytics but for the brick and mortar stores.

Who are your competition?

There are others in this space doing similar things and we are aware of them however we don’t overly concern ourselves with competition. We have a vision and direction as to how we believe our product should function what features it should include and how we are going to do that. We can only concentrate on our own game, we leave everyone else to concentrate on there’s and the results will come out in the end.

And what’s your secret sauce?

It’s no secret that good people make great products. We make sure that our people have the drive to produce something truly amazing. It’s no secret it’s just what makes us produce a quality product is a desire to do exactly that.

Are you bootstrapped or funded?

Bootstrapped and proud. We would take funding when it’s needed but at the moment we can survive on our own resources and steam. We don’t charge for the hardware which can meet initial ourlay is high but our SAAS business model then takes over and will allow us to grow as we bring on more customers.

What are some milestones you’ve achieved?

We’ve recently been announced as Digital innovation finalists in the advertising space at Digital shoreditch London. We are one of 21 companies presenting in the final for 7 awards. This was a hugely proud moment for us.

To be accepted onto the Raptor SME program run in part by Cisco was another huge milestone for us. This fueled a number of conversations that without which we might never have begun or had the good fortune to be part of.

Our first enterprise level trial was another amazing milestone. We have deployed within a household recognizable location and it blows our mind every time we walk into the location to think …. we’re deployed here.

Our second enterprise level trial with a global chain…. i’ll say no more.

Honestly there are loads of milestones that as a team we are exceptionally proud of but our main focus is our product and perhaps the biggest milestone was our first customer feedback from a small Cafe in North Yorkshire telling us there takings are heading north in no small part because of Presence Orb they knew where to focus there marketing spend. That’s when we knew our product was making a difference.

What’s your next milestone?

Taking on the Digital Innovations final on May 20th. We want to wow the crowd with whats possible. And we will.

Who are some of your mentors and business role models?

We are in an incredibly privileged position to have not only people as mentors but also companies. Cisco provide us with one to one mentors and also business units will email from time to time giving advice. We are really thankful for that. We have advisers in the advertising space and even companies who have installed our product who we view as mentors. They provide feedback on what they like and don’t like so much about POB and ultimately that’s the best feedback and direction we can ask for.

Where can people find out more and what is your Twitter username?

presenceorb.com  Twitter @presenceorb

Now see how this Wisconsin startup puts checkins in the real world!