Milan Startup Styloola Helps People Share Their Passion About Fashion

Styloola,Milan startup,TechCrunch DisruptImagine you’re a fashionista or a somewhat high profile fashion blogger and you have say 100,000 twitter followers and a very popular blog. Well how would that boutique store you just walked into know you’re there? That’s just one of the problems the founders of Milan based startup Styloola hope to fix.

Their social platform allows fashionistas and those who just love good fashion, to sync up over the things they love.

It’s like Pinterest for fashion, on crack with a purpose. You can upload your favorite fashions, pin fashions from others and even curate your own collection. Styloola can then share your collections with designers and boutiques to make owning your favorite fashions a reality.

Styloola also has a checkin twist that allows users to check in to their favorite fashions and stores.

There one of a handful of startups that we saw at TechCrunch Disrupt NY 2013 that actually understand how to effectively bridge online and offline commerce. 3 Other Things also has a great social approach to drive traffic to brick and mortar stores.

The company received an angel round of funding last fall and officially launched the next phase of Styloola at TechCrunch Disrupt two weeks ago. Check out our video interview below and for more info visit

Over 50 more startup stories from TechCrunch Disrupt NY 2013 can be found here at



Italian Startup FileRock, Protecting You In The Cloud

FileRock,Italian startup,startup,startup interviewFileRock aims to bring complete security to cloud storage. Cloud storage is getting more and more popular since it can save a lot of money, but concerns about security are growing, particularly in the enterprise world. FileRock’s focus is the complete security of data, meaning both the confidentiality and the integrity of data. Our technology effectively allows individuals and enterprises to store files and databases in the cloud, while keeping security under their own control.

With FileRock, you can store data in the cloud without having to trust the cloud provider. Cloud providers cannot access your data, and if they delete or modify some of your data (by malfunction or deliberately) you will notice it immediately, before the data enters your business process. Bottom line: enterprises can save a lot of money by storing their data in the cloud, without having to worry about security.

So how do they do this?

“Our technology is implemented in two different products: FileRock Client, a backup/sync client (Dropbox-style, to be clear) aimed mainly to professionals and small-medium enterprises. And FileRock for Enterprise, a software layer to be integrated in enterprise software environments.” Daniele Arena CEO of FileRock told in an interview.

Bernardo Palazzi, Maurizio Pizzonia, and Giuseppe Di Battista round out the founding team hoping to ease the security concerns of everyone using cloud storage.

These Italian entrepreneurs are building FileRock in Rome a city associated with romance and not necessarily startups, but Arena tells us that’s changing:

“There’s quite a few things going on in the startup world in Italy. There are several startup events (we just participated to the 2013 final of TechGarage Roma, a showcase/competition of startups that has been held for several years) and a growing community of startuppers (the Facebook group Italian Startup Scene, for example, has more than 10,000 members). Obviously, we are not at the levels of Berlin or Silicon Valley: there are still limited options for startups to get funding. But the culture is growing: for young Italian graduates, a few years ago it would have been a crazy idea to get a job in a startup. Not anymore.”

So far FileRock has started a private beta and revealed the source code for the File Rock client at GitHub. Their hoping to get feedback from the user community on GitHub and they’d also like to see users customize FileRock for their specific needs.

So what’s next for FileRock?

“We are currently looking for a Series A Round of 1 million Euros, that we will use to radically scale operations, marketing and sales. We are also looking for partnerships with system integrators and software vendors who would be interested in integrating our technology in their solutions, both in the form of FileRock Client and FileRock for Enterprise. Meanwhile, we’re working hard on building traction and adding features to our software.”

Find out more about FileRock here

Nibletz is back on our sneaker strapped startup road trip, find out more here.

Exclusive: Italian Startup Prepares To Disrupt Social Collaborative Writing At International Book Fair

A team of 10 relatively young entrepreneurs in Italy have teamed up to create something quite disruptive in the collaborative writing space. The four founders and six collaborators are all between the ages of 24 and 26. Their startup called is set to debut on May 10th during the International Book Fair in Turin.

So how does it work? Writers collaborate with each other in what co-founder Alessandro Biggi calls a 20×6 format. The writers collaborate on what calls a “pill”. A pill is a short story made up of 6 sections with 20 lines each, hence the name

Biggi took some time to explain to Nibletz how this new innovative collaboration works:

“At any moment, selected users can start a new story by writing a (max) 20lines input that will stay active for 20 days.  If other users like such input, they can decide to contribute to the story by writing a second section of max 20lines.  More users can then decide to either continue the story by adding a new section or to re-write the previous one. In such a way, every input can be developed in a large/endless number of possibilities.  Every story can have max 6 sections while each section can be voted, commented and shared by any user.  At the end of the 20 days of activity of the input, there will be a 6-sections story with the highest approval. It has finally became a Pill and it will be digitally published. publications will collect 20 different Pills originated from 20 different inputs or the 20 most liked stories started from the same input. publications will be sold on: iTunes, Amazon and directly on

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