It’s one thing coming up with a great idea for a startup business. But getting to know the marketing side of things is a whole other game. There is certainly a steep learning curve involved when it comes to promoting your company. Nonetheless, it’s something that all business owners need to spend a good deal of time on. After all, if you don’t draw people in, then you can’t expect the business to be a success. But maybe you’ve exhausted all of your options, and you’re wondering what else you can do. Luckily for you, there are plenty of marketing techniques which have been shown to improve sales. Here are some of the best ideas from the world of marketing which you might not have considered before.
First of all: what are infographics? They are the representation of information in visual form. The reason that infographics work so well is that people take information on board more readily in visual form. For this reason, they are ideal for immediately grabbing someone’s attention. Another great benefit is that you get your message across much quicker and in a way which is more memorable. Pages and pages of blocked text are a bore for many people. Infographics offer an easy way to get an idea across – and the consumer is happy that you haven’t taken up much of their time!
Recently, marketers have been rushing to include this one in their schemes. Why? Because emotional branding is effective! Emotional branding can very often mean the difference between a marketing idea being a success or a failure. It works so well because, all too often, we are creatures of emotion! Anything which grabs our attention and pulls our heartstrings is sure to stick out and be memorable. If you want to draw people in, remember their human side.
Nobody likes to be treated like just another number! To treat people how they want to be treated, you need to be personable. Including personalisation in your marketing shows that your business has a heart. People tend to appreciate that. Most people will respond well if you talk to them with a genuine human interest. There are lots of ways to achieve this. First of all, it is imperative that you research your potential customers thoroughly. Knowing the customer is key! Then you can work towards including everything you know in your marketing. Consider personal emails or e-Christmas cards for business marketing. Those little things go a long way.
This one is hot off the press! Urban marketing is the latest big thing in the marketing world. If you are keen to get your startup business off to a flying start, then consider the power of the street. Street marketing comes in many forms, so you have a lot to choose from. For example, you could commission the painting of a mural in a popular public place. That would be a sure way to get some interest stirring! Or you could take a leaf out of Banksy’s book and use the surroundings to arrange an original work of art. Just make sure you have permission to do so! Whatever you decide upon, think outside the box, and your business is sure to thrive.