Appearances Matter: How To Look The Part In The Business Sector

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If you are trying to impress someone, you need to look the part as your appearance says a lot about your business. Without saying a word, your potential clients and customers will use your appearance to judge you and your firm. The result is that you may lose sales and money just because you didn’t come across as you would like. The obvious remedy is to transform your appearance so that you always look professional and respectable. Here’s how to make it happen.

Buy New Clothes

Evolution beats revolution, but this case is different. It is time to throw away all of your old work clothes and start again. A set of new clothes adds freshness to your appearance that is lacking when you don’t wear the right gear. Plus, the clothes will get you into a routine that you should try and keep. They will gradually make you into the person that takes care of their looks. So, over time, you will automatically make the changes to your wardrobe that you need to make.

Look Good, Feel Good

Obviously, how you look plays a big part. But, how you act also plays a big part. You may have new clothes, but they won’t a difference if you don’t have a new attitude. It is all about confidence, so make sure you exude confidence. The key is your posture. A straight back and a set of strong shoulders are body language for ‘don’t mess with me!’ Your posture also dictates how you walk, which is another major part of confidence. Confident people don’t walk; they strut. Make sure you give off the impression even if inside you are a bag of nerves.

Accessorize

You can accessorize in a couple of different ways. Firstly, there are the personal accessories that make the businessman. A shiny, silver watch, for example, is an eye-catcher and instantly makes people think you are legitimate. The reasoning behind it is hard to pinpoint, but everyone judges people of their watch. Secondly, there are business accessories that look the part. The briefcase is the most obvious example, but there are more. Custom lanyards are another example as only people with clearance wear tailor made lanyard. Even though that isn’t true, exploit the method behind the madness.

Lead From The Front

People that look the part are leaders. They are the confident people that take risks and carry their team on their shoulders. And, you are one of these people. When you look like a leader, customers and clients will gravitate towards you. They see a person that can take the situation by the scruff of the neck and make things happen. Again, that doesn’t have to be the case, but it needs to look like the case. Perception is everything in the business world, and people that perceive you to be a leader will gladly do business.

The next time you look in the mirror, you should make sure you are looking back at a person that belongs to this industry.

 

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