Nibletz Staff
Alright, so I can’t say definitively that optimization is the reason for your website’s failure. You might have poorly worded text. You might have broken links. You might have a million cat videos on the front page.
Assuming you don’t have those things, optimization is likely to be the reason why you’re struggling for success. You need to make your website as accessible as possible to the majority, and this means optimizing it effectively. As we’re about to find out, isn’t quite as easy as it sounds…
Browser Optimization
The days of using one or two browsers are behind us. These days, there are loads of offerings out there that extend far beyond Microsoft Edge. Internet Explorer has gone, but its failures led to a spike in popularity for competitors like Mozilla Firefox and Google Chrome. Then, there are browsers like Safari that exist on the Mac, too. If your website only works properly on one browser, you’re limiting its potential. It’s going to take a lot to force someone to switch allegiances for the sake of one website.
Mobile Optimization
If you haven’t heard of anything else on this list, you’ve probably heard of this one. Mobile optimization is all about configuring your site for mobile and tablet use. Without doing this, your website will be hard to navigate for anyone using these devices. A WaaS solution will incorporate this sort of thing as standard; such is the importance of it. Nowadays, you might as well ditch your website entirely if you’re not going to optimize it for mobile.
Search Engine Optimization
This is another aspect for the tech-minded experts out there. Search Engine Optimization (often known as SEO) relates to how your website appears on search engines. If you engage in SEO properly, you’ll benefit from greater visibility on Google. This requires using keywords, meta descriptions and more. It’s not for the faint hearted, so don’t expect to enjoy success if you’re an amateur at it.
Load Time Optimization
The way in which you craft your website will have a big effect on load times. We’re past the days of dial-up, and we’re much less willing to sit around and wait for a site to load. If yours is too slow, people are simply going to click off it. So, think about image optimization and your hosting provider’s effectiveness. It all has an impact on your load times, which need to be as quick as possible.
Video Optimization
This won’t affect every business, but it can cause a nightmare-or-two for some out there. The way in which you host videos and present them is important. If you’re expecting someone to watch a video about your company, they don’t want to sit through ads. They especially don’t want to sit through endless buffering, or a video that fails to load. Patience will run thin quickly, so you need to ensure that videos run smoothly.
Told you it’s complicated! If you can’t optimize your website effectively, you’ll struggle to find success.
