Nibletz Staff
It’s easy to see why starting a business can be so tempting. Getting to do business your way. Being in charge of your own decisions. Providing the market with a fresh, new service or product it sorely needs. It’s exciting and has the potential to grow into something great. But when you’re starting your own business you can’t afford to do things by halves. You need to make sure to do your research to ensure that you’re running your business as well as possible. The trouble is, there are so many different elements that go into creating and running a business that it’s easy to miss some important ones. Here are some aspects of running a business you might not be aware of, but will definitely want to keep in mind.
How will you pay yourself?
It seems obvious right? Of course, you need to be able to pay yourself! That makes it all the more ridiculous just how many people forget to think about this when setting up a business. The passion of starting something close to your heart can be overwhelming. Not to mention the focus on turning a profit can leave things like personal payment in the shadows. The last thing you want is to realize you’ve been budgeting for everything except actually being able to eat, sleep and stay warm. You might want to plow all your profits straight back into the business. But shaving enough off the top to provide yourself with a wage is more important than that extra profit. If you’re not able to run the business at all, it will work out worse for everyone in the long-term.
Is your website good enough?
You know you need a website. That’s pretty obvious. But how well is that site functioning? It’s not sufficient just to have a site with information about your service and products. You’ve got to make it your central hub of all online activity. Not only that but you’ve got to make sure it’s SEO optimized as well as easily usable. Make sure that your design is simple and elegant. Provide your customers with clear information and easy ways to reach your blog, products, and social media. Not only that but you’ve got to make sure the site itself is actually working. A slow, unresponsive site will hurt your rankings in search engines, making it harder for customers to find you. Make sure your not letting things like ttfb and security fall by the wayside.
Who are your customers?
Again, this might seem obvious. But too many businesses go forward with only a vague idea of who their target customer really is. Make sure that you’re thinking beyond just age and gender. Create a clear and detailed profile of your customer. That way you can focus your energy on providing them with the best product, service or user experience possible. Focusing in this way will end up being far more useful and productive than trying to please everyone.
