Nibletz Staff
If you own a business you’re going to need people to know about it. If they don’t, they aren’t going to solicit your services and give you money. Keeping your business and brand recognisable is one of the core tenants for business success, here are some tips on how to keep your brand in the minds of your customers. There are many reasons businesses fail, don’t let this be what drags you down.
Use an Impactful Mission Statement
To ensure you build a great brand you need to think what your business does to provide value to prospective customers. The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building. Everything else you create should potentially reflect your mission statement, what you’re trying to achieve. It should be witty, but not isolate any groups of people.
Create A Powerful Logo
When you think of a business sometimes the first thing that comes to mind is the logo. Think about Apple, for instance, or Nike. Their logos are super powerful and allows you to stamp a memorable picture into the mind of the consumer. If you’re arty you can create your own logo, this gives you a way of creating exactly what you want and need, adding a personal flair to your business. If not, you can outsource the logos creation to a specialized company, when you highlight exactly what you want they can come up with some great ideas. There are some great cheap logo design companies out there who can do a great job and help your brand grow.
Form Your Business Voice
Depending on what kind of business you’re going for you need a specific voice. It could be informative, conversational, professional, friendly, humorous, the list goes on and on. You need to decide exactly how your website rhetoric is going to appear. For example, if you’re setting up a law firm it would be foolish to use a consistently humorous voice, people want a professional service not a giggle.
Use The Power Of Social Media
Everyone is on it these days, facebook, instagram, twitter, and then you have all of the various populist blogs on tumblr and blogspot, the advertising potential is limitless. There are many ways to harness the power of social media, but one of the easiest is by creating meaningful content that is shareable. If you create content that other viewers want to share then you’re only going to attract more people to your page and business. Just resist the urge to use clickbait strategies, people hate them and it’ll reflect badly upon your company. Also do not be afraid to use visual content. Articles with images receive 94 percent more views. Twitter content with images receives nearly twice as many views as text posts, even though there are seven times more text posts on Twitter.
Pay Attention To Your Customers
Ask for customer feedback and if they suggest something try to cater to it. Feedback truly is a gift, and you can attract more customers by showing you’re listening to what they’re doing and changing. If you use a feedback facility it allows customers the ability to show you what’s wrong with the website too, there could be bugs and typos. Interacting with your customers through your website and social media keeps it recogniseable and shows people who care.
