Costly Comms: How Your Business Can Save on Communication

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Communication is a vitally important part of any successful business. Whether it’s relating to internal memos or external marketing, being able to communicate clearly and quickly is vital. What’s more, with globalisation gathering pace, communication now needs to cover much greater distances than ever before.

If you do not have the right tools in place, however, communication could end up costing your business thousands of dollars more than it needs to. If you want cutting-edge communication without bankrupting your company, then be sure to follow the below tips.

Avoid international travel if you can

With the vast array of communication options now available, businesses should think long and hard before committing any of their staff to international travel. Although face-to-face interactions remain important in modern business, you may be able to save your business hundreds of dollars by having a telephone call or Skype conversation instead of purchasing a ticket half way across the world.

International travel may be tempting, particularly if you can include your first class ticket as a company expense, but reckless spending has undone many a successful business in the past. If there’s no genuine benefit to the business, then avoid long journeys. You’re finances, and the environment, will thank you for it.  

Outsource your comms

Communication in the modern age can be extremely complicated. There are emails, telephone calls, video conferencing and more to consider, which can be confusing and costly, particularly if you are purchasing your different comms from a number of different providers.

Instead of attempting to organize this collection of disparate networks yourself, you can now outsource your communications to an external agency. In particular, VoIP solutions now let businesses conduct their telephony over an online connection, providing cost and reliability benefits. Instead of having to handle your comms management yourself, you can outsource the purchase, installation and setup to a third-party provider.

Sort out your telephone tariff

If you are conducting business abroad yourself, or contacting a client based overseas, it is important that you have the right telephone tariff to ensure you’re not incurring huge fees. International calls remain expensive, but businesses do have a few options that let them get around this.

There are a number of mobile business tariffs that include international options, offering reduced rates on calls and providing data usage. What’s more, businesses can set caps to ensure that spending never gets out of control. Alternatively, going with a VoIP or Unified Comms solution that uses an internet connection rather than traditional phone networks will also enable you to avoid international fees.

App-ly yourself

When looking to save costs on communication, don’t neglect the vast range of apps that are available to the modern business. These include WhatsApp, which is free to use and allows encrypted communication anywhere in the world, and others that are more business oriented, like Slack. Whichever communication apps you ultimately decide to use, there are many that boost collaboration at no added cost. You may, however, wish to officially endorse a particular application, in order to reduce the rise of shadow IT in the business.

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