Building a brand is one of the first things you will have done when setting up your company. But a brand is so much more than just a logo, or just a business name. It is who you are as a person and the values you believe your business should have. Building a strong brand right from the beginning is something people don’t tend to do. So we’re here to help you decide whether you’ve built a strong brand, and perhaps what you could do to make some improvements. Read on to find out more.
The Storytelling Technique
This is one of the most commonly used techniques to help build a strong brand and push for growth. To help you understand quickly what it is, here are the basics. Think of how many businesses you know of, think of how much information they fill you with about products etc. Now think of how much you actually know about the company, who they are, and their brand. Exactly. Companies are so focused with the money side of things that they forget to tell people their story. Storytelling 101 is a great article that explains how it works, why it works, and why you should use it. Having that better connection with your customers, and giving them a better understanding of your company is what will put you a cut above the others. So if you’re going to build a strong brand, right from the very beginning you need to have a story to tell. Don’t just focus on the basics, focus on the picture as a whole.
So whilst it is important to focus on the bigger picture, the basics are also so important. This is where the help of a professional might be useful. There are experts out there who are on call to help you understand what a solid brand is. With your input, they can help you build a brand that is so much stronger than all of your competitors. One of the main basics of building a brand is making sure you’re unique. You’ve got to bring something to the table that potential customers haven’t seen before. It could be a catchy name that stands out from everyone else, it could be the way that you’re marketing yourself from the very beginning, or it could just be a new way to entice your customers in. Don’t follow the norm, think outside the box and you’ll always be successful in building a strong brand.
Your company has to stand for something, sort of like with the storytelling situation, you need to have values that you’re able to share, both with your customers and your employees. For example, you could stand for fair trade if you’re trading abroad, you could have the value of thinking green and protecting the environment, or you could have the value of putting the customer first everytime. Whatever it is, make sure your company stands for something and you’ll always have a solid brand behind you.