Nibletz Staff
When it comes to business relationships, the most important one is not the internal ones or the ones with clients, it is the relationship the business has with its customers. It can almost be overlooked when in the middle of setting up a company, or if the business has too many immediate issues that need taking care of. Businesses take it for granted that their relationship with the customer will always be there, no matter what. What ways can a business improve their relationship with a customer?
Give The Customers Your Attention
This is the first port of call, but it is often overlooked. Looking at it from the point of view of you, as a customer. When you go into a shop, and you are looking for help, when you stand around for more than two minutes it becomes frustrating. Because no one is giving you the help you require. How would you feel if you ran that organization? So make it a point to engage customers and therefore you can give them the help they need.
Understand Who Your Customers Are
What if you aren’t catering your product correctly for your audience? If you don’t understand who buys your product, then you’ve been sending the wrong signals all this time. There are things you can do to understand the types of people who look at your products, so if you asked yourself “can I use tools to be tracking visitors to my website?”, then you can do that, and it will give you a better idea of who to market your product to.
Make Sure You Reward Their Loyalty
If a customer has purchased from you and continued to do so over the months, they need to feel valued. If they don’t feel valued, they can feel that you are just taking their custom without any respect or gratitude. The best way to do that is to reward them! Repeat customers spend 67 percent more than new customers. So make sure you have their best interests at heart as well as the newer customers.
Ask Your Customers For Feedback
Feedback sites such as Yell gives the customer a virtual podium to express their opinions, no matter how detrimental to your business it can be! So make sure contact with them is regular and you are asking them what you can do for them to fulfill their needs, not just the other way round! Social media is a very popular way for customers to speak directly to business. It is also a very good way for you to open up a dialogue with a customer on a one to one basis.
Loyal Customers Sell Products For You
A loyal customer will share their experiences, whether in person or online. Therefore, your business can gain extreme exposure, which can translate healthily into sales, building your customer network. The more referrals people will make, the more it will build momentum. And before you know it, you have built a marketing network of loyal and happy customers.
