Enthusiastic and Scottish. Katy Lynch took her personality and social media skills from a hobby to creating a thriving venture backed company is less than two years. With a goal of providing result driven social media services for companies, she founded SocialKaty in August 2010.
SocialKaty is a full-service social media marketing firm employing 29 “social media assassins” who create and manage content for brands (big and small). Simply, they’re a one stop shop for social media who maintain and create content on Facebook, Twitter, Pinterest, Blogs and even develop tabs and apps for Facebook.
Why start SocialKaty?
1) Companies are struggling with creating and managing effective social media campaigns.
2) There are no real pure play social media firms out there. (There are marketing and PR agencies that offer social media as an “add on” service, but not as their core offering.)
What’s interesting is the diversity of companies and industries they service. To name a few – funded startups, bars, restaurants, retailers, non-profits, and heck even energy companies. It’s no wonder they’ve been profitable since day one, grown to a 29 person team and raised a Series A round from Lightbank.
We caught up with Katy last week during Techweek Chicago:
Comments Off on Chicago Startup: Matador Transforms How People Invest INTERVIEW0LikeLike 1,155
What are the two ingredients for making a successful investment? Answer: Knowing what to buy and when to buy. Say its late 2004, knowing that Google’s stock was going to skyrocket beforehand and timely buying some GOOG shares would seamlessly make you rich (and also mommy proud). But how would you know what to buy (i.e. Google) and when to buy a stock or commodity? That’s where Matador comes in.
Matador is a advisory messaging platform that empowers investors to be informed from financial advisories and act on this information by messaging a broker.
Example, Yahoo! Finance recommends to buy gold or treasuries because the economy is tanking. Using Matador’s web and mobile platform, an investor can receive an instant recommendation from Yahoo! and then accordingly email or call their broker within the app. Hence, Matador streamlines the slow and boring process of manually receiving information from an advisory and communicating that time sensitive information to your broker.
Matador has real potential to innovate in the investing space that hasn’t particularly seen many successful apps. We like the value they offer to users, advisories and brokers. Plus, it doesn’t hurt to have a rockstar team including serial entrepreneur Jared Steffes, founder of Tap.Me
Co-Founder Andy Guinn gave us a sneak peak of how the app would work. Check out the video interview below: