13 Reasons This Is The Best Time To Be An Entrepreneur

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QUESTION: NAME ONE CHARACTERISTIC ABOUT THIS GENERATION OR TIME IN HISTORY THAT MAKES BECOMING AN ENTREPRENEUR EASIER OR MORE REWARDING THAN EVER BEFORE.

MODERN MENTORSHIP MODEL

“Because this is the first digital generation, aspiring entrepreneurs have an opportunity to use social/mobile software they’ve grown up with to build a network of people navigating their careers together for the first time. This network opens the door for mentorship. Technology has completely revolutionized the traditional mentorship model!”

– Caroline Ghosn | Co-Founder and CEO, The Levo League
EASE OF GLOBAL COMMUNICATION

“I think this is the best time in history to become an entrepreneur because you can run a lucrative operation right from your home. This is because the speed of communication is lightning fast, and you have the ability to connect with the best resources all over the world. Since you are not bound by location nearly as much, individuals are able to create a stellar organization worldwide.”

– Lawrence Watkins | Founder & CEO, Great Black Speakers
FLEXIBLE DEFINITION OF A “JOB”

“This generation has abandoned the idea of working for years at one company until retirement, making the flexible nature of entrepreneurship more acceptable. It’s not uncommon to have many clients, short- or long-term, and to continually innovate to retain and attract new clients. Instead of bouncing from job to job, entrepreneurs appreciate shorter term interactions that add value for everyone.”

TODAY’S ACCELERATED LEARNING

“Thanks to modern technology and the Internet, the world is now hyper connected for almost anyone with a desire to leverage it. These platforms of information super highways allow knowledge to be obtained, shared, improved up, then re-shared — all within days, if not hours. Accelerated learning means entrepreneurs today will have easier time to use these knowledge to help build their success.”

– W. Michael Hsu | Founder & CEO, DeepSky
ACCESS TO ABSOLUTELY EVERYTHING

“The gap between creativity and technology is becoming narrower by the day. What Web 2.0 has done is given us access to people we might never have otherwise been able to reach before. That’s incredibly powerful!”

– Srinivas Rao | Co-Founder, BlogcastFM
ALWAYS CONNECTED, WIRED AND TIRED

“While it may not be a good thing to be tired and caffeinated to keep going, entrepreneurs have the fuel to keep going like the Energizer bunny. With technology surrounding entrepreneurs, it makes it easy to communicate, promote, and work in the fast-paced commerce world that we rely on instantaneous contact for.”

– Lane Sutton | Social Media Coach, Social Media from a Teen
EVERYTHING IS CHEAPER!

“Today you can start a WordPress blog, choose and tweak a design, assemble a killer team, craft a meaningful brand, distribute your product/content, fund it, and build an engaged community for basically no money. We did it — and it only gets easier for you to do it, too!”

– Derek Flanzraich | CEO and Founder, Greatist
LOW BARRIERS TO ENTRY

“The obvious ones are that technology costs are the lowest, and the time it takes to develop your online presence are the shortest they have ever been. However, if you look at Gen Y, you will see a very high unemployment rate. Many have no choice but to create their own living and can easily find others their own age to co-found with them. It all adds up to very low barriers to entry.”

– Seth Kravitz | CEO, Technori
NO CHOICES MAKE FOR EASY DECISIONS

“For many, the hardest part about entrepreneurship is taking the initial plunge. In an economic recession where regular jobs aren’t readily available, people are quickly running out of options. An individual with a goal and only one option to achieve it is a dangerous person to bet against.”

LOCATION INDEPENDENCE IS AWESOME

“We live in unprecedented times, primarily due to the Internet. With the right business model, it’s possible to work from anywhere in the world with an Internet connection. No longer must we confine and define what we do by where we live. That is a profound and inspiring shift commerce. Carpe diem!”

– Kent Healy | Founder and CEO, The Uncommon Life
THE JOBS ACT

“The JOBS Act is going to fundamentally transform the way companies get started, making it easier to obtain startup funding and democratizing the fundraising process to let companies seek capital from investors across the country –not just from Silicon Valley. There’s never been such a user-friendly startup ecosystem, or a better time to become an entrepreneur.”

– Eric Corl | President + Co-Founder, Fundable LLC
IT’S SOCIALLY ACCEPTABLE

“Starting your own business used to be thought of as hokey or not a real job, but now, entrepreneurs earn prestige and are looked upon as doing something “real,” not something made up. You face a lot less pushback from society for pursuing something of your own today, which makes it easier to move forward with it, since others are more supportive of your choice.”

– Stephanie Kaplan | Co-Founder, CEO and Editor-in-Chief, Her Campus Media
FAILURE IS A COMMON THING

“Before, failure was the ultimate shame. Today, failure is seen as more of a learning tool, just as long as you bounce back. Your brilliance is no longer based on just your successes, but also how you overcome tough obstacles.”

– Kenny Nguyen | Founder/CEO, Big Fish Presentations

 

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 

Want To Build A Website? Don’t Sweat The Tech

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At one point, when I was fresh out of college, I was really excited to learn how to build websites. I studied HTML, CSS, Javascript, PHP, MySQL, AJAX, and a lot of other acronyms I have since completely forgotten about. My short-term obsession was probably a residual effect from studying engineering for six years. Plus, I’ve always loved taking things apart, breaking them, and putting them back together.

Looking back on that time I spent studying coding, I see it was a total waste of my time.  No one (except hardcore developers) needs to know any of those things. In fact, the technical side of building a website is actually the least important thing to understand. Yet, that’s where many of us get hung up. When you think of a website, you immediately think about complicated code and technology. It sounds scary and expensive.

But it doesn’t have to be! If you’re thinking about building or redesigning your website, here are the three components you’ll need:

  1. Technology
  2. Design
  3. Copywriting

These things are listed in order of least importance. I’ll briefly touch on the first two, but you’ll want to spend the majority of your time focused on copywriting. Your website copy is ultimately how you’ll convert visitors into paying customers.

TECHNOLOGY

There’s only one tool you need to know: WordPress. I can’t think of any good reason to use any other tool to build your website. Most hosting companies like GoDaddy give you the ability to install WordPress by literally clicking one button. You may have to enter a username and password, but you essentially just click a button and you have a website.

No coding is required. Click install and you’re all set. If you can use Microsoft Word, then you can use WordPress to create webpages.

DESIGN

Go to themeforest.net and pick a design you like. This will set you back between $3 to $50, so it’s not a big investment. If you’re just getting started, then use something already available and don’t spend money customizing it. Design is important. You want your website to look professional, but again, the most important component is the copywriting.  So let’s move on to that final step.

COPYWRITING

Think of your website as one of your sales people.  That’s really the purpose of your website — to make sales. The reality is that an ugly website with compelling copy, a strong offer, and a lead magnet will always generate more sales and return on investment than a fancy, flashy, slick website with weak copy. Therefore, the words on your page are much more important than the technology and the design. And like I said, there really isn’t too much to worry about when it comes to technology and design, thanks to WordPress.

So if you’ve been putting off building or redesigning your website because the project is too daunting, I hope you now see it’s not as hard as it seems.  First, focus on your copywriting and the offer you’re going to present on your website. Then pick a professional theme and install WordPress. It will save you time and money.

A version of this post originally appeared on the author’s blog. 

Phil Frost is a Co-Founder and Managing Partner of Main Street ROI in New York, NY. Main Street ROI teaches internet marketing strategies that actually work for small businesses. Click here to get the Ultimate SEO Checklist to help you rank higher in Google.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 

5 Ways To Maximize Your Startup’s Efficiency

to-dosAs an entrepreneur, I’ve found that my biggest challenge is figuring out which tasks to tackle each day. Do I work on marketing? Sales? Update the website copy? Improve our internal training program? There have been days when I’ve been so overwhelmed by my options that I’ve become completely stuck — I couldn’t get anything done.

In the end, no single task will help to move the business forward without a larger goal behind it. A few years back, I learned about the concept of a 90-day plan for goal setting when I downloaded a “Get it Together Kit” from photographer Millie Holloman. As business owners, we may not be able to predict exactly where we’ll be in three months and beyond, but we can certainly set specific goals and take action to drive our businesses forward. Setting specific goals and deadlines makes it easier to prioritize tasks and get “unstuck” in day-to-day work.

If you’re feeling stuck, here are five quick tips that could help.

  1. Create your 90-day plan. Choose three to five measurable goals that you want to accomplish within the next 90 days. I create a grid of these goals, along with specific tasks and dates for each based off of Millie Hollman’s template, but you can create your own template in just about any program. Just list each goal at the top, then list specific tasks and deadlines below each.
  2. Post your 90-day plan where you’ll see it every day. I made my 90-day plan the background on my computer desktop so that I can see it every single day. As I accomplish each incremental goal, I go into the template and cross off my accomplishments so that I can see how much I’ve progressed toward my goals.
  3. Use your 90-day plan to create your daily to-do list. I use teuxdeux.com to plot specific tasks across time, based on my goals. This way, I don’t have to look at an overwhelming list of to-dos all at once. I can look at my tasks for any given day and know that I’ll get reminders for other tasks later on to stay on track.
  4. Find someone to keep you accountable. I’ve recently become a big fan of hiring professional coaches. I’m currently working with a speaking coach who I meet with every three weeks. If I fail to meet my incremental goals, I have to answer to him. If you don’t have the means to hire a coach just yet, find an accountability group online or ask a friend to be your accountability buddy.
  5. Manage your energy. I work in a client service business, so it’s natural to start each day responding to client requests and push off tasks related to my bigger goals until later in the day. I did this for years, until I finally discovered that by the time I got around to working on these tasks in the afternoon, my energy way drained. I’m more creative early in the morning, but I was spending my creative energy answering emails. Now I check my email for time sensitive issues in the morning, and if nothing is pressing, I block out an hour or two to focus my energy on my 90-day goals.

Allie Siarto is the co-founder of Loudpixel, a social media market research company. Rather than relying on expensive, time-consuming surveys or focus groups, Loudpixel’s technology and team help companies better understand their customers and market by analyzing social media conversations that are already taking place each day. Allie recently published her first book on social media monitoring and analysis called ‘The Social Current.’

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 

14 Personal Qualities All Startup Leaders Share

QUESTION: WHAT’S ONE PERSONAL QUALITY YOU THINK ALL GREAT STARTUP LEADERS SHARE?

PROBLEM-SOLVING ABILITY

“Road maps always change on the journey of making a company successful. Great startup leaders are those who know how to handle change well, and come up with new solutions when unexpected roadblocks get in their way. This ability allows the startups with great leaders to keep moving forward while the others perish or start a cycle of mediocrity.”

– Lawrence Watkins | Founder & CEO, Great Black Speakers
VISION TO EXECUTE

“More important than the ability to fly is knowing where to fly. Successful and productive startup leaders are so in-tune with their ultimate vision that they can effectively utilize and allocate their limited resources to generate the greatest return investment. Vision also helps entrepreneurs make important decisions about what opportunities to pursue and which ones to decline.”

– Kent Healy | Founder and CEO, The Uncommon Life
PERSEVERANCE TO MOVE FORWARD

“All great startup leaders know that forging a new path is not simple and there will be adjustments along the way. Without losing faith or getting distracted from the goal, leaders with perseverance can keep their team motivated and moving through setbacks.”

COURAGE, COURAGE, COURAGE

“A great leader sees not only see the potential success of their company, but also the tremendous risk of failure that comes with it. It takes someone with true courage to understand that risk and continue down the path day after day, even if this path to success is difficult, not always obvious, and full of temptations to quit.”

– W. Michael Hsu | Founder & CEO, DeepSky
CREATIVE MODERATION

“No one person can come up with all the right answers. While a founder may have come up with the original idea behind the product, the ideas from customers, employees, and advisors make that product great. Having an open mind and creating settings for collaborative creative thinking can go a long way.”

REALISTIC EXPECTATIONS

“Founding a new company is risky business and the bravery is commendable, but you can’t let it get to your head. Early successes are what builds momentum, but they can also jade a leader from what’s best for the business when an ego begins to grow. Set that ego aside, listen to your employees and advisers and make informed and smart decisions to move your startup forward.”

– Benjamin Leis | Founder, Sweat EquiTees
ABILITY TO FOCUS

“Great startup leaders are very focused on their goals and accomplishing what they set out to do. Without focus, businesses would be scattered and move everywhere but forward.”

– Angela Pan | Owner/Photographer, Angela B Pan Photography
HUMILITY

“As leaders, it’s easy to get caught up in the ‘I can do no wrong’ mentality. It’s difficult to accept failure after a long history of success. However, admitting when you are wrong — and solving the problem before it gets worse — is essential to the future of your startup. It takes a lot of strength to admit that you’re wrong, but the results are worth their weight in gold.”

– Justin Beck | Co-Founder and CEO, PerBlue
THE POWER OF PERSUASION

“Particularly during the early days of a startup, leaders need to be able to effectively pitch something that doesn’t fully exist to multiple audiences such as customers, investors, and existing and potential employees. Leaders have to demonstrate passion and use their powers of persuasion to ensure other people buy into their vision and help bring it to fruition.”

– John Berkowitz | Co-Founder & Vice President of National Sales,Yodle
AN ARROGANT AIR

“I have found that the most successful startup leaders are absolutely arrogant about their talent, their idea, their product, and their capabilities. I’ve seen investors invest in arrogant CEOs because they not only have confidence, but they have a commanding personality that says, ‘I’m going to succeed, no matter what, and you’re lucky to be a part of this deal.'”

– Jun Loayza | President, Ecommerce Rules
REAL PASSION

“Most other qualities and characteristics differ and more often than not, one entrepreneur will swear by something that another entrepreneur swears against. But the one thing every entrepreneur has in common is passion for what they do. Without passion, the business will die.”

CURIOSITY

“As a startup leader, you can never stop asking the question, ‘Why?’ Curiosity should run through your veins, as you believe there is always a better way to do something. We get into this business to create change, but don’t ever stop being curious.”

– John Meyer | Founder/CEO, Lemon.ly
UNRELENTING DETERMINATION

“Every single one of the most phenomenal entrepreneurs I know are scrappy. I define scrappy as unrelentingly determined no matter what you throw at them. This goes far beyond perseverance, and includes traits of creativity and a general lack of trepidation. It’s the ability to pull off the ‘impossible’ and make it look routine.”

– Seth Kravitz | CEO, Technori
GUTS

“All startup leaders need to embrace uncertainty, thrive when on the edge, and be willing to fail over and over again until they succeed. They need guts!”

– Alexis Wolfer | Founder/CEO, The Beauty Bean

 

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 

5 Things to Get Straight Before Starting Up

planningStarting my company Gloss and Glam was the best thing I ever did. But before I opened my business, I spent countless hours speaking to lawyers, accountants, and other entrepreneurs trying to figure out next steps. Save yourself countless hours — and the possible headache of making a huge foundational mistake — by getting these five things straight before you start up:

  1. Own your name. Make sure the company name you choose is one with an available trademark and Internet domain name. To see if a trademark is available, you can do a trademark search online through the United States Patent and Trademark Office’s website. Failure to properly obtain a trademark could put your fledgling business at risk — not to mention that the time and money you have invested in establishing your business name could go to waste if someone else owns the trademark. Don’t assume your new business name is not trademarked because you were unsuccessful finding such name on the Internet, either. Someone could have used the name for a business that closed, or filed a trademark and never used it.
  2. Get in with the law. Understand what regulations, licenses and taxes you will need to follow, obtain and pay for your new business. After doing some initial research on your own, consult with a lawyer and accountant to confirm your understanding and to help structure your business to be in compliance with the law. Generally speaking, you will need to need to (i) ensure you are charging the correct amount of tax your service or product that your business is promoting, if applicable and (ii) obtain all of the proper licenses needed to run your new business, at a minimum. Establishing a successful business is hard enough. The last thing you need is some technical legality or administrative detail to stand in the way of your success.
  3. How much do you need to live? When working on your business plan, do not forget about the most important factor: YOU. You need to take into account your living costs. Rent, mortgages, and health insurance — these are all things that don’t pay for themselves. You will most likely need to cut out all the unnecessary extras you can live without. Make sure you account for unforeseen or unexpected expenses by factoring a little flexibility into your budget for those “just-in-case” moments. You might even consider taking a part-time job until things pick up with your new venture and speak to a financial planner to help you budget yourself properly.
  4. Where are you in your life? Starting a new business takes brains, bravery, and what will seem to be endless hours of hard work. When you own your own company, there is always something that has to get done. You will most likely find yourself working at least 60-80 hours a week for the first two years. With that said, I’ll ask you one very important question: Are you ready to give up your personal life for the next three years?
  5. Don’t over — or under — spend. Starting a business can be incredibly financially taxing on you and your family. You will need to learn where and when to spend. It’s important not to waste those precious seed dollars but it’s equally important to spend where necessary. In any business, you often have to spend money to make money. Don’t skimp out on things your company needs. For example, it may be worth it to put $1500 in an online vendor listing, but it may not be necessary to give every new customer a $15 mug. Be sure to keep up with technology too — there are many time-saving programs and apps (including free or inexpensive ones) that can help you keep track of it all, and as we all know, “time is money.”

Nicole Robinson is the CEO of Gloss and Glam, a premier and largest luxury on-location hair and makeup company. Gloss and Glam provides high end hair and makeup services for runways, magazines, weddings, TV shows, movies, and private clients across the world. For more information or to book an appointment visit www.glossandglam.com.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 

What I Learned About Entrepreneurship From Running

Last month, I ran a total of 120 kilometers, which included running my personal best in an unexpected half marathon. I spent a lot of time on the road — just me, some music, the sound of my (sometimes ragged) breathing and most importantly, my thoughts.

One of the recurring themes to pop into my head while running in the last month was the similarity between how I was progressing as a runner and how I could potentially apply the same mindset to running my company.

Here’s a list of the things I learned about entrepreneurship from spending time on the road, running:

WORK ONLY WHEN YOU’RE PRODUCTIVE AND FOCUSED.

I used to motivate myself to go running in a very reactive, threatening-kinda way: I would decide to run a half marathon and I would “demand” (of myself) to run specific distances in specific times. This meant that regardless of how I was feeling, I had to meet those requirements.

During my latest stint, I decided that I wasn’t going to set myself the goal of running in a specific half-marathon. Instead, I decided to run just because I loved it.

Sometimes, when I started running I could feel that my body didn’t respond or that I just wasn’t in the mental space to run, so I would cut my run short and went home. On the flip side, sometimes I planned to run 5km but ended up running 10km instead, because I was feeling good. That’s a 2x return when literally doubling down on that good feeling.

Entrepreneurs are guilty of this. We force ourselves to work, even when we’re not being productive. Stop. Get up, do something else that’s not related to work, and when you are in the zone, double down and achieve an insane amount instead.

AVOID BURNOUT.

Earlier this year, I got greedy and for about a week, I pushed myself too hard, aggravating an injury. Instead of just stopping, I kept pushing. The result was that I developed a severe case of shin splints that kept me out of running for two whole months.

As entrepreneurs, we know how to push (hard) and we know how to use adrenaline to fuel us. Burnout is, however, a very real threat that should not be considered lightly. The problem with injury or burnout isn’t the pain; it’s the frustration. Once you’ve injured yourself, there are no more shortcuts; you have to do the time.

So avoid it. Sleep well and try get eight hours of sleep a day. Eat healthily, exercise regularly and immerse your energy into non-work things too. All of this will help maintain your entrepreneurial fitness and ability to be consistently ambitious and driven.

REWARD YOURSELF.

When I eventually recovered, I decided to go for a weekly sports massage to help prevent shin splints. The massages turned into more of a reward, and I balanced the purpose of the massages between getting pampered and doing the preventive work on my muscles. I love this downtime, and it became a big motivating factor for me to run even more.

The same is true with work. For me personally, money isn’t enough of a motivating factor to work hard or do more. What does work is to reward myself with experiences. On the expensive end of the scale, that’s been via travelling as much as I can. On a more regular basis, I reward myself with a bottle of fantastic red wine.

The key is to connect the dots between the work and the experience, knowing that both need to be present to be able to draw that line.

NURTURE CONSISTENCY.

Running every second day has become a routine for me. This consistency is one of the primary drivers behind my ability to run 120km last month; it became a habit, which I could consistently get to.

I’ve seen the same scenario with my inbox. All of us get a boatload of email, and it’s probably the #1 complaint of busy people. But when I’m disciplined and keep my inbox neat and clean consistently, I avoid the problem. As soon as I lose that consistency, it becomes a mess.

As entrepreneur, these little habits are key to helping you consistently get stuff done and move forward. Consistency is your friend.

SHED EXCESS WEIGHT.

Running with excess weight is hard work. Now I’m not obese, but you probably won’t see me on the cover of GQ either. So about six weeks ago I started the Paleo diet, and I’ve since decreased my body fat by 5 percent. It makes running a lot easier.

In business and in work, excess weight can take many different shapes and forms. I used to be very guilty of taking responsibility for things I either didn’t need to do myself or just weren’t important. I was really bad at prioritizing my time. When I focused on only doing the most important things every day, I immediately got more done — and I was happier.

Shed the excess weight on your to-do list; you’ll run easier afterwards.

RUN YOUR OWN RACE.

Whilst running my last race, I realized that we’re always competing. We’re always measuring ourselves against other entrepreneurs and their companies. We read about how they do things, how they manage to be successful and how we should be applying all of those things to our own lives.

Just like you are doing, reading this now.

But this is YOUR life. In every race, you can only run against yourself and try to improve on your personal best. What the other runners and entrepreneurs are doing shouldn’t influence the way you run your own race.

Do things for yourself, be a little selfish every now and again, and most importantly, invest in yourself.

 

Adii Pienaar is the ex-CEO & Founder of WooThemes. He has a passion for helping other entrepreneurs, making new mistakes (of his own) and as such is working on his new startup, PublicBeta. He is also a new dad, ex-rockstar and wannabe angel investor.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

5 Typical Business Mistakes to Avoid

Startup Mistakes, Business Mistakes, Startup Tips, YECI jumped into the world of entrepreneurship a few years back, and it’s certainly been an interesting ride. Don’t let anyone fool you — business ownership requires a lot of hard work. No matter what you do, you’re going to make mistakes in the beginning. However, once you get all the wrinkles ironed out, the benefits of self-employment are numerous.

In order to help you along your way, here are five typical mistakes entrepreneurs make, as well as some suggestions on how to avoid them:

  1. Not doing enough research. One of the worst mistakes you can make as a first-time entrepreneur is not researching the industry or niche you want to penetrate. With the Internet, you have a world of resources at your fingertips, so take advantage of it. Several pieces of information you should keep an eye out for include current demand, competition, average startup costs, and when you can expect to become profitable. I conducted thorough research, and therefore went into business with my eyes wide open.
  2. Not saving money. If saving money is not at the top of your list, sustaining your business over many years will be incredibly difficult. First, create a simple budget by recording all fixed and variable monthly expenses, as well as an estimate for monthly income. This can give you a rough idea of how much money you have to spend — and if you realize you are spending more than you are earning, you’ll know it’s time to cut back. In order to cut costs or reduce expenses, consider purchasing used equipment to outfit your office. Turn down your office heat or air conditioning, and make sure you are not wasting any energy. And if you are spending a fortune on advertising, consider implementing free social media campaigns instead. Many business fail due to money woes, so doing whatever you can in advance to prevent these troubles is key.

  3. Over-reliance on outside financing. 
    Instead of begging for money from angel investors or venture capitalists, look to your own checking account for financing your startup. You’ll maintain more control over your company’s direction and enjoy a bigger percentage of the profits. I financed my own business by bootstrapping, and I have no regrets. Of course, you don’t want to overextend your personal finances and go into debt to start your business, so some outside business financing may be necessary.
  4. Not fully utilizing social media. The best way to gain the most exposure for your small business is via social media marketing, which offers the additional benefit of being free. Start accounts on Facebook and Twitter and post helpful content to your potential customers, making the experience as interactive as possible by personally replying to each person who responds. Once your popularity begins to grow, consider conducting weekly TweetChats on topics relevant to your business, and offer giveaways to boost your presence on Facebook.
  5. Expanding too soon. While my website enjoyed modest success early on, I ultimately decided against pursuing an aggressive growth strategy. Expanding a business too rapidly can negatively affect the level of customer service you provide and can also overwhelm your staff. Once you’ve got a good thing going, the last thing you want to do is cause damage to your brand by overwhelming your workforce. Expand conservatively, and you are more likely to enjoy success in the long run.

Through all of my trials and tribulations, I always relied on one key piece of advice a successful small business owner once gave me. He said, “Andrew, stay passionate about what you’re doing, work hard, learn from your mistakes, and success will eventually come your way.” Entrepreneurship isn’t easy, but once you’ve obtained success, the benefits make it worth all of your hard work.

What other mistakes should entrepreneurs avoid when just starting out?

Andrew Schrage is co-owner of the MoneyCrashers.com Personal Finance website. The site strives to educate readers on a wide variety of topics, including how to budget for retirement, tips to increase your income, and the best small business credit cards. Schrage hopes to make a meaningful difference in people’s lives as they work to gain and maintain financial freedom.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

15 Feature Films To Inspire Entrepreneurs

Startup Movies, Entrepreneur Movies, YEC

Name one awesome feature film that showcases entrepreneurship. Even if it’s not completely accurate to the hardships of the startup journey, what about that movie is a true takeaway?

1. Forrest Gump

lawrence watkins“Although it is historical fiction, Forrest Gump is one of my favorite inspirational movies that has entrepreneurial ties. My takeaway is that everyone has challenges that they have to overcome in life, but how you respond to them is what separates the people who succeed from those who don’t. Also, it is important to persevere and take advantage of unique opportunities presented to you.”

 

Lawrence Watkins | Founder & CEO, Great Black Speakers

 

2. Twister

kelly azevedo“I always watch Twister with a sense of awe. Yes, it’s fiction, but the idea that you believe so much in a solution to risk life and limb to get it out there is inspiring. Throughout the film, they continually test and adapt the solution until it finally works. I may not be putting my solution in front of a tornado, but it’s that level of dedication I’m striving towards.”

 

Kelly Azevedo | Founder, She’s Got Systems

3. Coco Before Chanel

nathalie lussier“This movie talks about Coco Chanel and her journey to starting her company. The true takeaway is that you never know what’s going to work in your business, and that sometimes starting with hats will lead to perfume or vice versa. Being uncompromising about your tastes will also lead to having a strong brand.”

 

Nathalie Lussier | Creator, The Website Checkup Tool

 

4. Zoolander

derekflanzraich“Zoolander contains the best entrepreneurship wisdom I know: “What is this? A center for ants?…The building has to be at least … three times bigger than this!” It’s a great lesson in remembering your dreams should be at least three times bigger than what you originally thought – and that they’ll be at least three times as much work!”

 

Derek Flanzraich | CEO and Founder, Greatist

 

5. Dave

aaron schwartz“Dave is a classic Kevin Kline movie where he stands in as the President. As the chief, he needs to lead a massive organization: he has to find his own leadership style, rally a team and make compromises on his vision. The most relevant takeaway: he’s successful specifically because he has an outside opinion. Startup success relies on being open-minded and re-examining the way things are done.”

 

Aaron Schwartz | Founder and CEO, Modify Watches

 

6. Boiler Room

seth kravitz“No, I’m not encouraging or condoning anyone who commits fraud, violates SEC regulations, or acts like a sociopath. However, that does not mean there aren’t some great things for entrepreneurs in the movie. One positive takeaway from Boiler Room is Seth’s relentless hustle and scrappiness. He just crushes through problems (both good and bad) and get’s stuff done!”

 

Seth Kravitz | CEO, Technori

 

7. Don Quixote

luke burgis“From the greatest book ever written, there are lots of movie adaptations, but the 1972 version with Sophia Loren is best. What better representation of an entrepreneur than an idealist who sets out to revive some important value in the world while the world thinks he’s crazy? Through a series of entrepreneurial “adventures.” he comes to greater realizations about life, love, meaning and value.”

 

Luke Burgis | Director, ActivPrayer

 

8. Startup.com

andrew schrage“A film I particularly enjoyed is called Startup.com, which chronicles the short history of the failed website govWorks.com. This site was created to provide citizens an easy way to pay traffic tickets to municipal governments, among other things. The film teaches you that you can’t launch a business based solely on an idea; you must do thorough research it to see if it’s viable and can last.”

 

Andrew Schrage | Co-Owner, Money Crashers Personal Finance

 

9. The Shawshank Redemption

thursday bram“Andy Dufrense is an entrepreneur, even if it’s not obvious: he grows a small tax preparation business inside prison walls into a library and education system into a full-fledged successful prison break. The scene that sticks with me is when Dufrense finds out that his letter writing campaign has paid off — he responds that he’s going to write even more letters, just like a good founder would.”

 

Thursday Bram | Consultant, Hyper Modern Consulting

 

10. Catch Me If You Can

caitlinr-100x100-1“Okay, so what the main character does throughout the movie isn’t exactly legal, but the entrepreneurial spirit in this movie is still very present. Leonardo DiCaprio plays the kind of man that can think up a new idea on the spot and execute it with complete confidence – a quality many entrepreneurs use every day.”

 

Caitlin McCabe | Founder & CEO, Real Bullets Branding

 

11. Cast Away

NatalieMacNeilavatar-100x100“Tom Hanks’ character, Chuck Noland, in the movie Cast Away may have been a FedEx employee, but he’s got the heart and hustle of an entrepreneur. He didn’t have money to throw at problems while stranded on the island and had to rely on coming up with creative solutions to survive. I also appreciate that he was customer-centric to his core – saving a package to deliver after he made it home.”

 

Natalie MacNeil | Emmy Award Winning Media Entrepreneur, She Takes on the World

 

12. The Social Network

JoshWeissavatar-100x100-3“This list isn’t complete without The Social Network. The true takeaway of the movie is not to build things to make money, but to build things that people want. The money will come eventually.”

 

Josh Weiss | Founder and President, Bluegala

 

13. Flash of Genius

EmersonSpartzavatar-100x100“In this David vs. Goliath story based on true events, entrepreneur/inventor Robert Kearns spends years in courtrooms fighting the giants of the auto industry when they steal his technology for intermittent windshield wipers. It shows closely the unfair power imbalance that exists between the big companies and small entrepreneurs who sell to them. There is much to be learned from Kearns’ story.”

 

Emerson Spartz | CEO and Founder, Spartz

 

14. Baby Boom

jennifer1“Your great idea will strike in the midst of a challenge. Classic Diane Keaton, career-driven new mom in the ’80s, quits her demanding job to focus on a baby. While in the midst of her breakdown, she discovers an unserved market with a huge demand in natural baby food. The lesson to take away is that opportunities are everywhere – if you’re paying attention!”

 

Jennifer Donogh | President, Ovaleye, LLC

 

15. Glengarry Glen Ross

NancyTNguyenavatar“”You know what it takes to sell real estate? It takes brass balls to sell real estate,” is one of the best movie quotes for entrepreneurs. It does take “brass balls” to handle critics, setbacks, and customers. Everything is sales, and this movie reminds us that “coffee is for closers” and “ABC” really means “Always be closing.” With confidence and closing, you will have a successful startup.”

 

Nancy T. Nguyen | Founder/Sweet Sylist, Sweet T Salon

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

 

4 Best Practices for Scaling Your Startup

Scaling startup, startup tips, guest post, YECEarlier this year, Wildfire (the Google-owned company that helps businesses create social media apps) announced they were retiring their small business offerings. Wildfire also happens to be one of my company’s competitors, so the news caught my attention. Their decision was baffling to me. It seemed like they were shutting the door on thousands of customers by eliminating their basic plans — which meant only a fraction of small business owners would be able afford to use Wildfire’s product.

This got me thinking about scale. Wildfire’s architecture must require lots of manual attention, which in turn requires a huge staff. If a small business client and a Fortune 500 client require the same amount of effort, I can see why at a certain point, they had to cut the strings.

Here are a few things to consider if you want to scale your product or service:

Grow your company without growing your staff (too much).

Social coupon-sharing companies came out of nowhere and revolutionized the coupon concept. And while I can see how they grew so quickly because of their innovative idea, from what I can tell most of the models still require a traditional sales team to reach out to the local small business owners who are the mostly likely to use their product. Yes, they’re making big profits, but they have a huge payroll; I’m not sure the model can be scaled efficiently.

Automate what can be automated.

If I were building the next coupon-sharing business, I’d make offer a do-it-yourself coupon creation option. This is sort of what I did with ShortStack. Before my team created ShortStack, we had a successful web design agency. The company was doing well, but was labor-intensive (follow leads, pitch clients, put together RFPs, etc.) and required more staffing resources than I could manage to grow in a meaningful way.

Soon, I realized I’d be better off if my team created a DIY version of what we were using in house and offer it to everyone. In essence, we switched from a service model to a product model. Yes, we still have some clients who need hand-holding, but the vast majority of our users can use what we make right out of the proverbial box. The automation model allows us to serve 200,000+ users with a staff of 12, versus 20 clients with a staff of 12.

Shift from outbound to inbound marketing.

Not every company can afford to have a sales team out pounding the pavement. People are expensive! Instead, think about how to pivot so you can bring customers to you rather than having to chase after them. I know this won’t work for every type of business, but I’m finding that having a small but dedicated content-marketing team is turning out to be way more cost-effective than spending money on advertising.

My analogy is that blog posts, infographics, etc. are like solar-powered cars. Advertising is the gas guzzler. We have content that was created last year that still gets shared on Twitter, Facebook, LinkedIn, etc. and leads people to our company website and blog. I’d rather devote resources to my development team who work on making our product better and better and to my content team who gets the word out.

Consider the possibility of franchising.

I’ve focused mostly on technology here, but there is a scaling option for other sorts of businesses: franchising. Let’s say you own a successful cupcake bakery in a big city. You get lots of great press and have loyal customers, but opening shops around town might be too difficult. But if you focus on your idea/model/brand — and on packaging the best parts of what is working for you — and offer them to aspiring bakers in any city, you will make a percentage of the sales of several small businesses without having to manage the staff it takes to run them. (Word to the wise: make sure you have have good legal counsel to prevent spawning your own competition.)

If you think about scaling from the outset, you’ll be more likely to grow your company without huge hiccups. And you’ll be less likely to have to abandon the customers who helped make you successful in the first place.

Jim Belosic is the co-founder and CEO of Pancake Labs, a software company based in Reno, Nev. The company is best known for its flagship product, ShortStack, software that’s designed to help small business owners and designers create custom apps that harness the power of social media (www.shortstack.com).  ShortStack recently celebrated its second birthday; Pancake Laboratories has several new software products slated for release in 2013.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 

 

12 Ideas for Spicing Up Your Startup’s Blog

QUESTION: WHAT ARE SOME TIPS FOR CREATING REALLY INTERESTING COMPANY BLOGS EVEN IN MY DRY, BORING OLD INDUSTRY?

TAKE READERS BEHIND-THE-SCENES

Even in a “dry, boring old industry,” your blog readers will be fascinated to see the hidden, behind-the-scenes vantage point of the company. Incorporate photos or video to enhance plain text blog posts, and use a variety of writers to bring in diverse perspectives from the team. And of course, post regularly to keep your audience engaged.”

– Doreen Bloch | CEO / Founder, Poshly Inc.

GO POP CULTURE

“Using pop culture references can be a great refresher. For example, my company blog focuses on the subject of presentation and video. When Coachella featured a Tupac hologram earlier this year, the web went abuzz with questions asking if this was a new feature of presentations. Of course, we jumped on the discussion, explained some costs, and our opinions on the matter.”

– Kenny Nguyen | Founder/CEO, Big Fish Presentations

WIN WITH VIDEO

“We liven up our blog by periodically creating a video-based post. Just use the webcam on your computer to speak openly about a specific subject that’s relevant to your audience. Our readers feel more connected to us when we create video posts, and the responses have been overwhelmingly positive.”

STOCK UP ON CASE STUDIES

“I learned the importance of stories through the book, Made to Stick, by Chip and Dan Heath. Even when a topic is boring, people love to hear about the emotional struggles that people faced when implementing something new. For example, if you are in the concrete industry, talk about the joy your customer had when they got their driveway paved. Think about both the product and the people behind it.”

– Lawrence Watkins | Founder & CEO, Great Black Speakers

SHOWCASE YOUR CLIENTS

“Interview your best clients for their stories about how your company gave them value, and inject some personality into the blog. Ask these clients to explain how their perception changed from boring and stuffy after working together. Even if the process is boring, get them excited about the results and share those with perspective clients on the blog.”

BECOME THE INDUSTRY EXPERT

“My target market for RewardMe was restaurant and franchise owners. We were in a dry and boring industry — the customer loyalty space. Instead of exclusively blogging about customer loyalty, I decided to become an expert in local marketing. We wrote about local social marketing, restaurant hardware, and customer loyalty. We were so good that we now rank very high on search engines.”

– Jun Loayza | President, Ecommerce Rules

SHAKE UP YOUR INDUSTRY!

“If you think your industry is dry and boring, you need to shake things up by coming up with ways to make it worth paying attention to. Why does it matter to you? Get personal, share success stories of people in your industry or your clients, and don’t be afraid to turn what you’re “supposed” to sound like upside down.”

CREATE INTERNAL EXCITEMENT

“Get employees to blog about something that excites them. We created the “Prolific Innovation Fund” which allows everyone to purchase a mobile accessory and write a review on it. It is creating team excitement, innovation and a lot of great relevant content for our company blog.”

PROVIDE UNIQUE VALUE

“No matter what your company does, there’s information, inspiration, and/or entertainment customers are looking for in the space. Provide something consistently valuable — and something people passionate about this space couldn’t get elsewhere — and you’ll engage your current users while finding new ones.”

– Derek Flanzraich | CEO and Founder, Greatist

ENTERTAIN WITH INFOGRAPHICS

“For the average American, the crowdfunding industry and the JOBS Act may seem like an alien concepts filled with complicated, dry details. We’re currently working on an infographic to feature on our blog that will detail the impact of the JOBS Act and the widespread change the implementation of the act will bring. The visual representation of the change makes it approachable and engaging.”

– Eric Corl | President + Co-Founder, Fundable LLC

MAKE IT TRENDY

“Tie your business into the hottest trends. For example, anyone in any industry can blog about, ‘What Fall TV Previews Teach Us About [your industry]’ since you can take elements of fall TV previews — promotion strategy, engagement, specific show themes — and spin it for your own business. It’s all relative!”

– Melissa Cassera | President and CEO, Cassera Communications

MAKE OTHERS BETTER

“A counter-intuitive approach is to invite the other “dry, boring” players to participate in your fun. Get them excited at what you’re doing in the industry, and encourage them to participate in your blog. Feature your competitors! Be the source. Great players make the players around them better. (At my first company, I had the job of blogging in the vending machine industry. Yes, it can be done.)”

– Luke Burgis | Director, ActivPrayer

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. 

4 Ways To Reevaluate Your Startup Strategy

startupsignIt’s never the wrong time to de-clutter and simplify. Just as you should bring fresh air into a stuffy house, you can also breathe life into a company to achieve an improved state of success.

DUST OFF THE COBWEBS

When your marketing goes stale, so does your business. The purpose of cleaning up your online business is to stay relevant to consumers. So, what does it take to be relevant?

Stay up with the times. Take time every few months to read about new marketing tactics that can apply to your business.

Be better! Look at what your competitors are doing online, and see if you can do it better.

Be social. Don’t leave your Facebook, Twitter, or Pinterest accounts unattended for long periods of time or consumers will view you as stale, resulting in a loss of fans, followers and connections.

Appeal to the masses. Make sure the content you are posting appeals to the appropriate audience and remains cognizant of what’s trending in your industry.

STRATEGIZE AND ORGANIZE

Have you embraced the social media realm yet? Let’s face it: social media engagement is important for business success. However, you must be mindful of what you are posting and engaging in on social media. Social activity for the sake of activity is a waste of time. You want to eliminate the excess that doesn’t benefit you.

If it’s not relevant, appealing, or creating revenue for your company, it’s not working for you. At the end of the day, your social interactions should bring a return on investment. There should always be a payoff, so there must be a sound strategy behind any social initiative. Here is one strategy you can follow:

Pinpoint the ultimate goal. What do we want from our visitors? What is our call to action? Once you have a goal in mind, you can commit and act to follow through and succeed.

Look at your site’s analytics. What are you doing that’s working? What is not working? What could work better? There is always room for improvement — find out what can and should be improved.

Look at the social analytics. What do Facebook or Twitter have to offer your business that you may not be taking advantage of? Social media continues to grow, so keeping up to stay relevant is critical.

REFINE A FAMILIAR FOCUS: YOUR AUDIENCE

Whether you’re sweeping up dust bunnies or brainstorming new business strategies, you can ask yourself these questions when reviewing your online marketing:

What will people think about these efforts?

How will they make people feel?

What will people do with this information?

Your content should give your audience something to think about, something to feel good about, and something productive to do. It can appeal to urgency with a limited-time offer or appeal to kindness with a charitable campaign.

No matter what you choose to do, you must focus on how the campaign and efforts will affect your audience. Rethinking or refining your marketing plans will give your business a renewed edge.

REFRESH YOUR BRAND

If you are an extreme organizer, you won’t stop at just the kitchen or attic. You’re going to fix up the entire house, top to bottom. Consider adopting this mentality for refreshing your brand as a whole. Remember these tips for improving your online business brand:

Define what your brand currently represents. Apple, Pepsi, and McDonald’s have used a variety of different slogans over the years to tailor their brand messages and stay relevant to consumers. It’s part of what makes them so successful. You can do this, too.

Be consistent in your presentation. Don’t forget what you’ve defined from the beginning. Although your look or slogan may change, the heart of your business should remain the same.

Be willing to grow and evolve based on your vision, your audience, and your image (keeping consistency in mind).

Rinse and repeat.

Adam DeGraide is the CEO and founder of Astonish, which was recently ranked 267th on the Inc. 500 list of fastest-growing private companies in the U.S. DeGraide and his team are the driving forces behind a vision to help the insurance industry across the country grow its businesses by using the Internet. Now currently serving over 800 retail brokers in America, Adam DeGraide and his team at Astonish are encouraging the insurance industry across the country to “join the Internet marketing revolution, or get left behind!”

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

5 Tips to Building a Great Startup Team (From Anywhere)

most-effective-team-300x200It is not easy to be the CEO of an up-and-coming startup, especially when you are frequently out of your office talking to investors and the actual time you spend in contact with your team is limited. It gets even more complicated when you manage multiple teams working in different cities.

Is it really possible to work together without being in a one place? How do you join forces with a distributed team and not much face-to-face interaction?

The key is to create a powerful team that works effectively even when the boss is not available. A startup team is like a basketball team — you will not win if you do not play together.

As CEO, you need to realize that each team member plays a role in your company and each individual is part of the whole. If you want to work effectively your team must be harmonious. Here’s how:

  1. Build trust and respect. Nurture a team-oriented environment based on trust and respect, without which there will only be limited success. A startup is like a ship going through high uncertainty. The captain needs the trust of his team, because people follow trust and integrity, not a person. Trust can balance uncertainty and give the team the ability to work together no matter what. Likewise, if you are not in the office, you have to be sure that team members will cooperate in the atmosphere of open communication. The stronger the trust, the better the team will navigate without the captain on board.
  2. Be true to your word. If you demand high productivity and quality work, you’d better be as good as your word. You get what you give. If you promise to do something, be sure you will fulfill it. When team members notice that you are a reliable person, they will emulate your behavior.
  3. Organize a meeting for all employees. If you want to improve teamwork, help people get to know each other better. Organize in-person meetings for all workers (all teams) at least once a year or more if possible. Informal conversations bring people together and warm up human relationships. One option is to invite your team to play a game, like football or basketball. If players want to win, they have to focus on cooperation. The same principle is present in teamwork. And through teamwork and team sports, individual character and natural talents are expressed. They have to make decisions fast so they don’t have time to prepare their reactions. Those are the situations where pure character is exposed and real relationships are built.
  4. Take advantage of conflict. There are no teams exempt from occasional misunderstandings. Somewhere, somehow, conflict will show up. When confrontation between employees gets out of a hand in a startup, the CEO must face it. Don’t complicate the situation by deciding what is good or bad. Listen to all sides carefully and then talk to other team members who observed the quarrel. Brainstorming solutions favorable for both sides may even result in ideas that would never have come to mind without the conflict. Confrontations make people think about both viewpoints. More points of view means more possibilities.
  5. Make hiring a team effort. If you want to hire a new person, discuss this with your team. Let your team members talk with the candidate. They will work together and it’s important this person fit into the team. Of course, experience and suitable qualifications are important — but the most important qualities to hire for are always personality and compatible social skills. With regards to trust and respect described above, these traits are like glue. They help people communicate. They can bring different people together, whereas qualifications just ensure tasks are completed properly.

Arek Skuza is an entrepreneur born in Poland and working globally (Europe and USA). Made one exit and raised capital for 3 companies. Currently CEO of iTraff Technology. Caroline Golas also contributed to this article.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Founder Spotlight: Phil Laboon of Eyeflow Internet Marketing

Phil LaboonPhil Laboon has consulted for everything from startups to Fortune 500’s, Phil Laboon has consulted for everything from startups to Fortune 500’s, developing clients’ online presences and online credibility. Eyeflow Internet Marketing specializes in providing organic SEO, online marketing solutions, social media and PPC by utilizing strategic, ethical and natural techniques. Each campaign is customized based on customers’ unique industries and goals. Follow him @eyeflow

Who is your hero?

I would have to say Ron Paul. A true underdog story! When he was running for the Republican nomination, it literally changed my idea of what is possible. Here you have a guy running under a ticket of a party that hates him, and he did very well. He got hammered by the left, the right, and even the media but he never gave up. He changed the course of that election on both sides of the aisle.

What’s the single best piece of business advice that helped shape who you are as an entrepreneur today, and why?

Be stubborn and be committed to the belief that you’re not going to fail. The people who quit typically never get back on the horse. I knew that if I quit and became an employee, I would have that employee mindset forever.

What’s the biggest mistake you ever made in your business, and what did you learn from it that others can learn from too?

I would have not relied on partners for various business ventures I got involved with early in my career. I had 100 percent confidence in a previous real estate venture, my contract, and my partner. But he ended up funneling the leads into a separate entity to prevent me from getting my share. I think when you are young and eager, you think you need a partner to help with the workload. From my experiences, most of the time partners just hold you back and create more problems than they solve. I’m sure many partnerships are great for some entrepreneurs, but looking back I wish I would have set more legal safety nets and specific tasks for each of us to accomplish.

What do you do during the first hour of your business day and why?

I have a clear plan for what I need to tackle in the morning before other things come up and interrupt my day. I like to start the morning by going through my emails and then move on to any tasks left over from the previous day. It’s important to prioritize tackling emails as they come in while thoughts are fresh. It promotes good customer service and helps ensure that nothing is missed. After that, I move on to items that need accomplishing that day.

What’s your best financial or cash-flow related tip for entrepreneurs just getting started?

Don’t skimp on marketing materials or online design. Strong branding is important online and offline. I’m really into making sure our sales material reflects the quality and value of our services. Success and income are in those details.

Quick: What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level?

Look for unique opportunities to take advantage of and take educated risks! The only way your company is going to grow is if you take calculated risks with your time and money. Every business was a gamble when it was first created. Businesses only need to discover one profitable strategy to overshadow all the previous failures. You just have to look out for opportunity and give it your best shot. The true challenge is being able to recognize opportunity when it comes your way and take the leap in order to capitalize on it.

What’s your definition of success? How will you know when you’ve finally “succeeded” in your business?

A benchmark of success for me was when I didn’t have to work a side job to “support” my business. I didn’t want investors in my company, so I self-funded everything, which meant working side jobs to keep the lights on during slow months. This milestone helped reassure me that I made the right decision with my career and gave me even more dedication to continue what I was doing.

 

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

13 Books to Help Young Entrepreneurs Become Leaders

QUESTION: WHAT ARE THE BEST “LEADERSHIP BOOKS” FOR TWEENS AND TEENS TO READ?

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ENDER’S GAME BY ORSON SCOTT CARD

“Ender’s Game is a classic. Not only does the book make for enjoyable reading at the surface level, but it also is littered with hidden leadership lessons. As a leader, Ender faces many challenges: isolation, confrontation, and more. He must gain the support and reverence of his subordinates who were formerly peers.”

– Bhavin Parikh | CEO, Magoosh Test Prep

 

GETTING UNSTUCK BY TIMOTHY BUTLER

“Getting Unstuck: A Guide to Discovering your Next Career Path” provides a practical, hands-on road map for moving past your career or personal life impasse, recognize patterns of meaning in your life, and take action for change.”

– Erica Dhawan | CEO, Erica Dhawan, LLC

 

E-MYTH BY MICHAEL GERBER

“I love the E-Myth because it helps early entrepreneurs understand there is so much more to owning a business than knowing how to do something well. Teach them early that great leaders must also manage and create the vision for the team and you’ll develop a well-rounded young adult.”

– Kelly Azevedo | Founder, She’s Got Systems

 

LEARN FROM THE COOLEST STARTUPS IN AMERICA

“I made sure “The Coolest Startups in America” was written in a colloquial fun way that is easily accessible for teens and tweens. With over 70 startups profiled from across diverse industries, there’s something for everyone in the book that will resonate to get young adults excited about startups. Furthermore, the book covers important startups trends and terminology too.”

– Doreen Bloch | CEO / Founder, Poshly Inc.

 

THE SYNERGIST BY LES MCKEOWN

“Learning how other people lead and operate can help young readers understand how other people think. This in turn will help them adapt their communication style. “The Synergist: How to Lead Your Team to Predictable Success” by Les Mckeown is awesome for that.”

– Nathalie Lussier | Creator, The Website Checkup Tool

 

READ STORIES FROM CHICKEN SOUP FOR THE SOUL EXTRAORDINARY TEENS

“Authored by Jack Canfield, Mark Victor Hansen, and Kent Healy, Chicken Soup for the Soul has a book with personal advice from teens and some well-known folks such as Brenda Song and Donald Trump Jr. Each story is written from an experienced teen with lessons they learned along their journey and each story is unique because of the various jobs and roles each teen has.”

– Lane Sutton | Social Media Coach, Social Media from a Teen

 

THE OTHER 90% BY ROBERT K. COOPER

“The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life” by Robert K. Cooper is a must-read for all leaders, regardless of age. It grasps the core roots of understanding yourself and others and leading to your fullest potential, as both an entrepreneur and a human being.”

– Richard Lorenzen | CEO, Fifth Avenue Brands

 

FOUNDERS AT WORK BY JESSICA LIVINGSTON

“The best way to learn about leadership is to read in-depth stories about leaders. Livingston interviewed founders of fascinating companies like Google, Firefox, Yahoo! and PayPal. What’s unique about this book is that Livingston transcribes the conversations –some are 20 pages! Young entrepreneurs will learn how to start a company and see a well-developed perspective of challenges they’ll face.”

– Aaron Schwartz | Founder and CEO, Modify Watches

 

STEVE JOBS BY WALTER ISAACSON

“I highly recommend Steve Jobs by Walter Isaacson. It is not necessarily geared towards tweens and teens, but the advice is definitely applicable. Case studies of people who have been extremely successful in their careers are invaluable leadership tools.”

– Caroline Ghosn | Co-Founder and CEO, The Levo League

 

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE BY DALE CARNEGIE

“When I was a teenager, I thought being a leader meant “being the boss” and telling everyone what to do. It wasn’t until college that I had some true leadership roles and had to learn the hard way what leadership is really about. There is no book better to start your journey of learning true leadership than Dale Carnegie’s. The sooner they start learning those lessons, the better they’ll be.”

– Jason Evanish | Co-Founder, Greenhorn Connect

 

THE 7 HABITS OF HIGHLY EFFECTIVE TEENS BY SEAN COVEY

“The book I highly recommend for teens and tweens is “The 7 Habits of Highly Effective Teens.” It was written by Sean Covey, son of world-renowned author Stephen Covey, who wrote the wildly successful book, “Seven Habits of Highly Effective People.” This book offers tips and advice on topics such as how to deal with peer pressure, how to become motivated and how to deal with success and failure.”

– Andrew Schrage | Co-Owner, Money Crashers Personal Finance

 

KIDPRENEURS BY ADAM AND MICHAEL TOREN

“Kidpreneurs: Young Entrepreneurs With Big Ideas!” is a good book by the Toren brothers that inspires teens and younger kids to take steps toward becoming leaders in the entrepreneurial world.”

– John Hall | CEO, Influence & Co.

 

AWAKEN THE GIANT WITHIN BY ANTHONY ROBBINS

“I recommend “Awaken the Giant Within: How to Take Immediate Control of your Mental, Emotional, Physical and Financial Destiny!” by Anthony Robbins. He started when he was young and inspires others to take control of their lives and break through objections to become successful. It’s a great book by a great author, and anyone can start applying the principles — at any age.”

– Nick Reese | CEO, Elite Health Blends

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.