Memphis Entrepreneur Aaron Prather Launching New Startup This Weekend During 48 Hour Launch

It’s 48 Hour Launch time in Memphis Tennessee. This weekend entrepreneurs from across the state (and some neighboring states as well) have assembled for a weekend of launching new startups, hackathon style.

Nearly 50 entrepreneurs, developers, marketers and support people are working on three great startup ideas. The three selected ideas will work to develop those ideas over the next two days and turn them into actual viable startups. Sunday they’ll show off their new startups to the toughest judges of them all, a room full of their peers.

48 Hour Launch is a unique concept in the weekend startup hackathon. As a product of Launch Memphis, the 48 Hour Launch teams have access to continuing resources to develop their ideas, way beyond Sunday.

As a testament to that concept, Richard Billings, the founder of Memphis startup ScrewPulp, spoke to the crowd before the Friday evening pitches. Billings alternative independent publishing platform was hatched in June at Launch Memphis’ last 48 Hour Launch event. Today, Billings has staffed up and even moved the company to office space downtown. Their designer is working on the front end, a developer is working on the back end and Billings is working on developing the business and laying roots in the publishing community.

Aaron Prather, the founder of Memphis startup Stiqrd, was on hand for 48 Hour Launch. Prather is no stranger to Launch Memphis or their cohort based accelerator, Seed Hatchery. Pranther’s startup Stiqrd accelerated at Seed Hatchery two years ago.

This weekend though Prather had a great idea. He’s building a tool where online news consumers can use a widget, or browser plugin to let publishers, bloggers and writers know that they want follow up to the stories they read online.

If you’re familiar with how sites like Reddit and the hub at Startup Revolution work, you can get notified every time someone does anything with your message. Pranther wants it to be that easy, but in reverse, to let writers and publishers know, “Hey I’ll read a follow up on that”.

The idea is great for publishers, because as Prather put it, there’s guaranteed eyeballs on stories not even published yet.

Check out Pranther’s Friday pitch below:

Linkage:

More on Launch Memphis here

Check out Stiqrd Here

And EverywhereElse here

Interview With Memphis Startup Stiqrd’s Founder Aaron Pranther On Expansion

One thing we all know for sure is that loyalty and rewwards startups are a flourishing space. A lot of the better ideas for loyalty and rewards are starting in small markets. Stiqrd is one of those startups.

The great thing about Stiqrd though is that when we first talked with Aaron Pranther, CEO and co-founder of the company they were already talking about taking their concept and scaling it as quickly, as possible but also honing in on what makes them special as well.

So what makes Stiqrd special? For starters? Pranther has a background in both tech and the restaurant business. He knows the real pain from a restauranteurs perspective as well as from the perspective of someone who likes to eat out. Pranther knows all too well what it’s like to try and keep tabs on multiple reward “punch cards”.

Most people have had the experience of thinking you were at the last punch tab of one card to find out you either forgot the card at home or you were in the wrong establishment.

Stiqrd has made loyalty and rewards easy by having a qr code based system and an app to track your purchases and rewards. A very real problem that many in the “loyalty reward app” business are experiencing is that soon instead of having too many key-tags or punch cards you’re going to have too many apps. Pranther is one of the first founders of a loyalty/rewards startup to acknowledge that.

What’s going to make a loyalty and rewards startup successful is going to be their ability to scale in both users and customers and for that Pranther has introduced the 15 minute loyalty program. Through rigorous testing he has found that the Stiqrd program can be implemented in most businesses in under 15 minutes complete with working dashboard.

But Stiqrd is more than a do it yourself loyalty program. He has real people available to speak anytime of the day to business’ that want to set up the loyalty program.

Pranther plans on implementing the system across the country at a few select retail partners however any business owner can sign up, and it truly is that easy.

We got a chance to interview Pranther about Stiqrd and the 15 minute loyalty program. Check out the interview below:

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