Kyle
Although T-Mobile was the first company to support Google’s Android operating system, much of the credit for the adoption of Android in the United States goes to Verizon Wireless. The nation’s largest carrier spent over $100 million dollars advertising the original Motorola Droid smartphone in 2009. The results for that campaign were phenomenal, Android quickly overtook Blackberry in Verizon Wireless stores.
AT&T is hoping to replicate that success with it’s Nokia Lumia 900 for which they are the sole US Carrier. The Lumia 900 is a great piece of hardware running Microsoft’s Windows Phone 7 operating system. AT&T is hoping to sell lot’s of Lumia 900’s and they are backing it with $150 million dollars in advertising money.
Business Insider’s Jim Edward’s doesn’t think that $150 million dollars in advertising for the Lumia 900 is a wise idea. As he points out in this article, Windows Phone is doing so poorly that it wasn’t even mentioned by name in the most recent Nielsen report on smartphone sales. Couple that with the fact that Windows only commands 2% of the app space and the fact that they are “paying” developers to develop on the platform and this may be a recipe for disaster.
More after the break
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