Kyle
The app economy is exploding, and as this global phenomena continues more and more app developers have turned from “Fred in the shed” developers to serious (or semi-serious) startups.
App developers are realizing though, to make it in this global app economy they need to have access to the best tools available to them. More than ever, app developers need to know their users. App developers need access to every piece of analytical data available to them. With over a billion apps available across all ecosystems, app users have an element of choice they’ve never had before. App developers need to make sure that they can hold onto that user for as long as they can. Once you lose a user it’s hard to get them back.
All this analytical data is what Mark Ghermezian and his New York startup Appboy, specialize in. But one thing that Appboy odes that separates themselves from just another app developer dashboard, is they bring the data back to app developers in a clean, visually appealing UI and data that’s easy to understand and interpret even for beginning app developers.
Appby is about more than just data though. Ghermezian understands that app users are customers, and as such Appboy positions itself as the first app CRM solution.
We got a chance to talk to Ghermezian about Appboy. Check out our interview below: