Manage Your Personal Web With Michigan Startup: backstitch INTERVIEW

backstitch,backstit.ch,Michigan startup,startup,startups,startup interview, founder interviewImagine if HootSuite allowed you to go out of the “social sphere” and customize all the content you wanted across the internet. In a nutshell, that’s exactly what Michigan startup backstitch does. And, they do it well.

Husband and wife co-founders Jordan and Stefanie Warzecha describe BackStitch as a clean and consistent user experience for managing your personal web. Your personal web includes your social media feeds, your favorite news and blog sites and even your favorite daily deals sites. Now with backstitch you can take all of that content and instead of having an unorganized hodge podge of browser tabs open, everything comes together in a nice aggregated dashboard.

Moreso than just organizing all of your favorite web content backstitch actually saves the user a lot of time. Typically everyone has an internet routine. Although most people start their web routine on a smartphone or tablet, once you get to your computer for the day the routine picks up. For me I open up Hootsuite, Google Reader, Nibletz.com, about five other blog sites and a ton of email screens. This is all before 8am.  With BackStitch a lot of that content is in one easy to find place.

backstitch comes out of the box with Twitter, Facebook, Instagram, LinkedIn and Appdotnet. They also have a variety of popular new sites baked in along with all of the popular daily deals sites. They’ve also thought about people who read blogs and sites outside of what BackStitch offers, and allows users to add any site with an RSS feed (although they should add nibletz.com to the catalog).

We got a chance to talk with Jordan. Check out our interview below:

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