San Diego Startup: TextaPet Is Picking Up Steam INTERVIEW

If you’re a pet lover you’re going to love this new innovative idea called TextaPet .It’s like a cross-breed (ya see what we did there) between Instagram, and Facebook for your pet.

TextaPet co-founder Matt Clevenger told Nibletz: “TextaPet is a fun, easy photo-sharing app for animal lovers. We created TextaPet to help make people’s relationship with the animals in their life even more meaningful and enjoyable. We also hope to use the technology to better connect new pet seekers with adoptable shelter pets! We see TextaPet saving thousands of precious lives each year.”

Sure there are plenty of ways to share your pet pics already but TexaPet is it’s own unique app and environment and it’s sure to be a huge hit with pet lovers. Although they haven’t released their user numbers, they’ve already created a good following on social media networks. They’ve amassed a following of 22,000 followers on Twitter already. Most of their reviews in the iTunes store echo the same thoughts, people have been waiting for an app like textapet.

Textapet’s other co-founder is Daniel Carpenter. The two met in their home town of Santa Cruz but they are in the process of relocating the company to San Diego. Both co-founders have entrepreneurial spirit in their blood and they both had started clothing lines in college.

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EXCLUSIVE: Los Angeles: 23 Year Old Woman Launches Smartzer, A Startup That Will Change Video Forever

smartzer, tv, kevin harrington, Karoline Gross, Nibletz

23 Year Old Karoline Gross Is The Founder Of The New Video Platform Smartzer (photo: K. Gross)

This story has wow written all over it and Nibletz, the voice of startups everywhere else has it first.

With all the innovation in video in the past few years we knew it was a matter of time before someone, some company or some startup would find a way to hot link or link map products in videos, like product placements, to actually make them clickable and then purchasable. We didn’t know it would be a 23 year old woman from Los Angeles that would do it. That’s exactly what Karoline Gross and her startup Smartzer are doing.

Imagine watching a movie or an episode of one of your favorite shows and seeing an iPad or some cool new iPad charging cradle you haven’t seen before. When the Smartzer officially launches this fall, and the video content is Smartzer enabled you will be able to click that iPad or iPad charger and see more in-depth information about the product or purchase it. This is what people like Kevin Harrington, CEO of “As Seen On TV” has been dreaming about.

When the technology launches producers will have to integrate the Smartzer system into their videos in order for it to work, but with the progress Gross has made so far, and the fact that she’s in Los Angeles meeting with studio executives all the time, it won’t be too long until we see this technology on the big three networks. You will be able to use your smartphone to watch tv and interact with tv  for more than just checking in and redeeming deals, you’ll be able to click, look and buy.

You like the jacket Ryan Seacrest is wearing on Idol, click, look, buy. You like the dress your favorite star is wearing on the red carpet, click, look buy. What about that song in Glee, click, look, buy. Yes we knew it was coming and Smartzer is setting the pace.

We got a chance to catch up with the busy 23 year old entrepreneur and here’s what she had to tell Nibletz about herself and her amazing startup:

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Interview: California Startup: Workers Count Giving Workers Everywhere A Voice

So I’m pretty sure everyone’s been there, you saw a cool job listed in the paper or maybe heard about some cool place to work right? Well then you start working and you realize that everyone is bitching about bad hours, cuts in pay, the boss is a jerk, or maybe you find the exact opposite and everything is great. Well a new California startup called WorkersCount is a resource that allows you to check that kind of thing out.

Co-Founder Myles Suer is in San Diego, he and co-founder Matt Weeks created WorkersCount which is a new mobile check in app that measures worker sentiment (how they feel about work) in the workplace. Weeks tells nibletz.com “It’s fun, safe, anonymous and empowering for workers at all levels. “. It’s a direct to consumer service.

Now let’s get something straight real quick this isn’t just a “bitching” service. They want users of WorkersCount to talk about the good and the bad. There are plenty of people out there who love their jobs and their perks. WorkersCount can be used to gauge a great employer and a not so great employer.

We got a chance to interview Weeks to find out all about WorkersCount and take a break from customer reward, loyalty and engagement startups, for at least a few minutes.

How did you come up with the idea?

We pivoted on this idea from another, more complicated idea we were working on.  It hit us one day that the one pain workers have is that there is no real-time, consumer-provided information about what it’s like to work somewhere.  It’s all monolithic by brand, yet today’s workers are hyper-connected via twitter, Facebook and LinkedIin… tons of information flies around, but it’s hard to sort the signal from the noise.

Briefly describe what you hope the end user will get out of the app/platform

By checking-in daily and engaging in the WorkersCount community, workers will be able to see where people just like them are thriving or struggling. They will be able to validate when their current role or company, warts and all, is the right place for them, or whether they need to start using the WorkersCount system to quietly start to sift and sort, compare and set alerts. All along the way they can see where their friends work and how those companies are comparing. The service is a fun and safe way to give “voice” to workers at all levels, and through the tweets, charts, indices and rankings we produce, they will be able to have real impact in driving accountability and a better workplace for themselves and others.

This is important to understand about our brand and our positioning: we work directly for consumers. This is not something that comes “down” to them from their employers. Thus we are accountable directly to users, not companies.

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