Kyle
Charlottesville Virginia startup Cardigin isn’t about rewards games, checking in, or loyalty cards. Their loyalty platform gets to the roots of what customers are actually doing in their favorite establishments and then allows businesses to play right into those trends to keep loyalty customers coming back for more.
In the past two years we’ve all seen that loyalty and rewards startups are literally a dime a dozen, however Cardigin’s founder and CEO Rob Masri saw that everyone was doing it wrong.
“We witnessed first-hand local establishments attempting a myriad of conventional approaches to their loyalty programs – buy-10-get one-free punch cards, keychain fobs, paper coupons, social media, check-in games and daily deals – none of which produced significant profits or customer retention.” Masri told us in an interview.
Cardigin has an iOS app and an Android app as well but Masri knows there are still a lot of customers out there that either aren’t using their smartphones for things like loyalty or are much more comfortable without fumbling with technology while grabbing a latte. That’s why businesses using Cardigan can sign customers up with just their phone number. Once the establishment has the customers phone number they can start earning loyalty rewards real rewards that they will use.
Check out the rest of our interview with Masri below.