I’ve been attending networking mixers for all of my adult life. In a previous life as a radio personality and then programmer I attended many conventions that had their own networking mixers as shoulder events. When I started founding my own businesses as “SMBs” before “Startups” were chic, I attended every chamber of commerce business after hours, every small business mixer, power breakfast and the like.
All of these events, and even the ones I regularly attend today for both of our sites, it amounts to a room full of people that get all clicked up into their circle of friends and the theme of the mixer is lost almost instantly as you walk through the door. Sometimes when you go to these things and try to be outgoing and meet new people, people look at you like you’re nuts.
I’ve recently started using discovery apps like Sonar, Glancee and Highlight to see if they would help in the networking mixer problem. In some ways they have but not by much. I’d find people I wanted to meet and they were already in deep conversations with the other people I wanted to meet about baseball, football or their latest deal.
More after the break
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