Chet Kanojia, the founder and CEO of controversial TV startup Aereo, appeared at Chicago Techweek on Thursday in a fireside chat called “TV Broadcasting: Who Is Controlling The Remote.” BTIG Managing Director Rich Greenfield led the discussion on topics pertaining to disrupting the world of TV.

This was a very fitting topic considering that TechWeek kicked off with a screening of the movie Downloaded, a documentary that takes a look at the rise, fall, and influence of Napster, written, produced and directed by Alex Winter of Bill & Ted’s Excellent Adventure fame.

Like music, the TV industry has had a lot of competition in recent years. NetFlix, Hulu, Sling, and several other companies have disrupted the world of watching television with rabbit ears or a simple coaxial cable into the side of your home. Highspeed internet, DVRs, TiVo, and satellite TV have contributed to that disruption as well.

So far most of the startups and new companies in the television space have centered around streaming cataloged content, with Hulu typically having the freshest of catalog content offerings. Some of the networks that have an ownership interest in Hulu can have their newest show episodes on the site the very next day.

Now Kanojia’s company Aereo is disrupting TV by offering broadcast television via the web in a streaming format which users can record and playback. Kanojia explained that it’s based on the fact that every American is entitled to antenna TV service, but “no one specifies what kind of antenna or how long the cord is.” It’s also based on the fact that recording television for private use dates back 30+ years, since the Betamax days.

Aereo has found itself facing some stiff lawsuits, which Kanojia was quick to point out, the startup is winning.

In the video below Kanokia explains the two keys to their success with their customers: simplicity and unbundling. Earlier in the day Kanokia used TechWeek as the venue to announce that Aereo’s next city will be Chicago, and the service will begin in September.

For more on Aereo click here. and watch the video below.

More startup coverage from Chicago TechWeek is here.