Everyone likes groups. Whether you’re old enough to remember the days of MMC groups on AOL or you came along at Yahoo Groups or even Google Groups, groups make it easy to keep like minded people together to share important information, and nowadays photos, events and content.
I love what you can do with the groups that are automatically built around Facebook events. You can communicate with those people going to an event, plan the event, interact with people at the event and then after the event. You can share videos and photos with these people and share your important contact information with the entire group or individually.
A startup in Connecticut with a great entrepreneurial/startup pedigree has set out to build a mobile platform that lets you take those same qualities that make Facebook groups and events so great and productive, and applied it to the most important list of people that you have, your contacts.
Deets was founded by Linda Miller who was the first in at Priceline and Hotwire where she was instrumental in building the foundation that we all use today to book hotels. The other co-founder is Luke Scott who has a creative background with top clients like Kraft, Bob Greene and HobNob Wines.
When you put the two together you get a very robust, but aesthetically appealing app and web based platform that is intuitive, and easy to use.
Deets breathes the same life and functionality you get from Facebook groups and other popular social sites right into your list of contacts. It basically gives your contact list/address book a new life, a new purpose and a new meaning.
Now you can set up groups of family members, friends, colleagues or event attendees. If you’re getting married and want to set up a group for the bridal party, go for it. If you’re releasing a record and want to set up a list of fans and promoters, done. Not only are these groups set up for sharing the same way you can socially, but it’s done from the privacy of your computer or smartphone and from there you can set up your degrees of privacy. It’s one of the most robust platforms for sharing we’ve ever seen.
Forget about the 850 friends you have on Facebook, we’re going to go out on a limb and say that you actually know the contacts in your contact list and now you know your deets.
We got a chance to talk with Scott about deets. Check out the interview below.