Kyle
Recipes find you with Washington DC startup Mor.sl. This new startup in the recipe space has turned the traditional recipe website model on it’s head. Sure they have hundreds of thousands of recipes but rather than have you searching and sifting through thousands of recipes, their intuitive algorithm matches you to recipes based on a quiz you take when joining.
The quiz is fun and practical. It’s multiple choice and you can answer questions about your cooking habits with answers like “the microwave is my best friend”. The quiz also mixes up a bunch of “this or that” questions, like tacos or creamy soup. At the end of the quiz it actually served up results that I would find appealing. With my “the microwave is my best friend” answer, the recipes that mor.sl offered were relatively easy to cook. They also asked how well stocked my pantry was. Indeed I need to do some more shopping but I think me and this mor.sl could get along.
We got a chance to talk with Milli Mittal one of the co-founders of mor.sl. Check out our interview below.