New York Startup: JustDecide.com Needs Your Help Real Quick

Justdecide.com is a truly unique new startup born in Brooklyn New York. The startup headed by long time executive and change agent Jay Amato, is all about helping make decisions and crowd source answers. In fact we team up with JustDecide.com for a regular feature called the Startup Dilemma Of The Week.

Amato and the team at JustDecide are conducting an important, but quick survey, on internet users habits and the way they seek advice and make decisions about their career and their business.

Are your decisions influenced by friends, family members, social networks, colleagues? The series of easy to understand questions will help the JustDecide team to decide which of the many features for their platform they’re going to implement next.

Currently the justdecide.com platform has helped people with a variety of decisions, some easy, some not so much. In our feature, the Startup Dilemma Of The Week, we take a look at issues written in by various startups, that pertain to the way they are setting up their startup, or things that have happened along the way.

Justdecide.com can be about business, relationships, child raising, cooking, heck even one guy is asking advice on cable tv vs a set top box. Another dilemma this week deals with the dilemma on whether the user should pony up full price for the next iPhone or wait for an upgrade.

Any dilemma you’re facing with multiple, clearly defined possible answers will fit in the justdecide.com platform perfectly.

While JustDecide.com is great right now, Amato is looking to make it better and for that he’s turned to the startup community so please take a gander at this quick survey.

JustDecide Quick Survey

Linkage:

Check out justdecide.com here

Here are some of our Startup Dilemmas Of The Week

Are you going “everywhere else” click here

Should I Fire My Co-Founder? The Startup Dilemma Of The Week Powered By JustDecide.com

This was a community submitted startup dilemma of the week. However, as you can imagine from the headline, this startup wants to remain anonymous. You can submit your startup dilemma of the week to startups@nibletz.com and we’ll put it on our startup dilemma of the week segment with justdecide.com.  Also the names have been changed to go with the anonymity.

John and David were best friends since the 8th grade. The two of them were for the most part inseparable as kids. They went to the same high school and then onto the same college. In fact they married two girls that were best friends as well. As kids in middle school, high school and then college the two of them had several business ideas, some even amounted to schemes to make money. They were able to find little “lemonade stand” businesses that helped them get through college.

Everything was going great in their lives. Then, a year after the two married their girlfriends (who were also best friends), John and a friend of his from computer science classes at their college came up with a great idea for a startup. It’s a new web platform/mobile app startup that has little competition. In fact it’s a great idea.


David was never very technical he was always the “money” guy and the guy with the schemes that helped them get through college. As John’s best friend though, he made what some might consider a fatal startup mistake and told him he could be a co-founder. David would be the “biz dev” guy.

They both liked the idea but because of his day job, new interests and new married life, and because he didn’t entirely understand the concept, David didn’t contribute much to the startup. While John and the other co-founder put up $20,000 of their own money raised from their parents and relatives, David only put in $5,000.

Now John senses something needs to be done.

The startup is about ready to go to market but they made another fatal error that may work in John’s favor. They havent yet formalized their company, nor have they done a true operating agreement. John and the other co-founder, we can call him Chip, are ready to move forward and roll out the product without David as a co-founder, or an employee.

John and Chip are concerned that if they make the move to get rid of David he will sabotage their work. He may actually sabotage the product itself or damage their reputations through social media. David was always a little more popular than John and has a sizable social media presence.

Now, John and Chip are stuck. They admittedly haven’t pulled the trigger to get rid of David out of fear. It seems like the most logical step to take.

John is of course worried about his friendship with David and the fact that the two wives are best friends as well.  Aside from the obvious missteps they’ve taken along the way, what should they do?

You can weigh in at the startup dilemma of the week here. John and Chip need our help!

JustDecide & Nibletz Present The Startup Dilemma Of The Week

Justdecide.com and nibletz.com are partnering for something very exciting, thought provoking and hopefully helpful to startups everywhere.

Jay Amato, the founder of justdecide.com has a long standing background helping to build and rebuild fortune 500 companies in New York. After a great career of doing just that, he found that he had a dilemma, what to do next. That’s where justdecide was born out of Amato’s own dilemma.

While many people turn to Amato for his advice in business and mentorship he’s also jumped head first into Justdecide, his own startup. That’s where the idea for the “Startup Dilemma Of The Week” was born.

There’s no real “if” about it, along the startup path you’re going to come into a dilemma, or two or ten and need some help. Now every week you can submit your dilemma to startups@nibletz.com and if you’re lucky we will post it as our dilemma of the week.

All week long you’ll be able to see your dilemma on justdecide.com at this link or by clicking the banner to the right side of the page here on nibletz.com.

We will encourage our community of startups “everywhere else” do help solve your dilemma by choosing one of the three possible answers and weighing in with feedback.  Hopefully you’ll come to some resolution with the help of the startup community. Also we will randomly select people who weigh in on the dilemma for cool prizes from some of our great sponsors.

Our kick off dilemma actually comes from a crowded discussion at dinner during TechWeek in Chicago. There were actually about 10 of us around the table discussing one founder’s dilemma.

“I’ve finished my pitch deck, what should I do next”.  The discussion got heated because everyone at the table had a different point of view, mostly predicated on where they were in the startup process.


The person who asked the question was ready to go head first and pitch venture capitalists, in Chicago and all over the country, and of course the valley too.

One of the participants in the discussion thought that the idea hadn’t been vetted out enough. The entrepreneur was still green and wet behind the ears. Other participant thought at this early stage in the game the entrepreneur would be chewed up and spit out by any venture capitalist and perhaps blow his chance at ever getting in front of that VC again.

We all seemed to be in agreement on that. If the entrepreneur took his idea to a VC this early in the game he would blow his one and only shot. Of course we could all understand why he wanted to just go pitching away, like many of us, he needed the money.

Another one of the participants in the discussion suggested that the entrepreneur vet the idea and practice the pitch with friends and family. Of course the downside to this is that more often than not his friends and family are going to blow smoke up his ass.

One person suggested he just randomly talk about the idea with 50 complete strangers in Chicago and see what they thought.

Please click over here to justdecide.com to weigh in on the “Startup Dilemma of the Week”.  Also don’t forget to send us your dilemmas so that the startup community can help you out with your important startup dilemmas.

Linkage:

Find this week’s “Startup Dilemma Of The Week” here

Find all of the “Startup Dilemmas Of The Week” here

Find out more about JustDecide here at nibletz

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