Kyle
Edamam founder and CEO Victor Penev has a lofty goal. He wants his company to become the goto place for food knowledge in the world. While the goal seems quite lofty as I am writing this right now, if you watch the video below you’ll see that Edamam may well be on their way to doing just that.
They launched their consumer facing product, a mobile app which pulls over one million recipes from different sources, at the DEMO conference in April in Santa Clara California. This isn’t just your run of the mill recipes.com app though, the UI is appealing, the navigation is a breeze and you can separate and search through recipes six ways to Sunday.
On the business side Edamam offers an intense, information packed widget for food blogs and websites to tap their vast knowledge base in the same ways as the mobile app and more. They are also offering an API for developer partners to tap that big food database.
In this interview with Edamam they talk about how they plan on being the goto place for food knowledge. In a few years time they hope that the end user will be able to go to the grocery store, by a piece of salmon and get a treasure trove of possibilities wrapped around Edamam information.
Off camera he admitted that he would love to see Edamam being tapped by the users smartphone in the grocery store, and then a smart refrigerator, stove, or other appliance that offers recipes, food guidance, wine recommendations, anything. We’re talking the Jetson’s Rosie in the big data era.
We’ve covered quite a few food startups here at Nibletz, this is the first time that a startup has such a clear path to the future. We really wish these guys well, and after you watch the video you’ll see they have their stuff together and could easily achieve that lofty goal.
Linkage:
Check out Edamam here at their website
See more of our TechCrunch Disrupt NY 2012 Coverage here
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