Chicago Startup: Iconicast’s “Smurks” Puts The Heart In The Machine

How can you share that smile on your face through digital and mobile? How often have you misinterpreted the context of a text message because you didn’t know how the other person was feeling. Does that LOL mean laugh out loud, that’s really funny. Or does that LOL mean laugh out loud you’re really stupid?

Iconicast, a Chicago Startup, co-founder Pat Burns took the stage at DEMO in Santa Clara CA last week and talked about the three stooges movie he just saw. He gave the example of talking with a friend who asked how the movie was. In his presentation he pointed out that if the friend was in front of him the look on his face would tell the complete story.

That’s what smirks is all about. Now when you first look at Smurks, the new app by Iconicast, it may appear to be a 2012 take on the emoticon. However, the gesture based app is an extension of human emotion. Swiping up shows off a happy face, swiping down sad. Left and right offer equally as polarizing emotions via the app. In fact there are many different faces that you can make.

More after the break
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