NY Startup: Fancy Attracts Silicon Valley Backers For Social, Reverse Groupon Platform

If you like something, fancy it? Feeling kind of British? Well it’s not a British thing it’s an internet thing and it’s a new startup in New York that’s attracting some investors from the Valley.

Even though he didn’t get Instagram, that hasn’t stopped Twitter (and Square) co-founder Jack Dorsey from investing in an innovative disruptive new social platform. It’s also attracted the likes of Chris Hughes( Facebook) and Maynard Web of Ebay.

Although he hasn’t invested yet, Fancy has struck the Fancy of Ashton Kutcher. Kanye West, Bar Rafaeli and Selma Hayek have all become celebrity activists of this new kind of e-commerce platform.

So what is it? Fancy is part store, blog, magazine and wishlist. Anyone can join Fancy and when they do they can share the things they love and like with others. When their social friends across Fancy, like something, merchants can step in and offer a “Groupon in reverse type deal”. This is going to create a new, disruptive and competitive e-commere market place.

Fancy has 500,000 users across their web app, iOS app and recently introduced Android app. It’s great for users because they can see all the things their social friends like. It’s great for merchants because they know what’s in demand.

Fancy is free to join and get started. As Fancy tells Nibletz.com everything that you see on Fancy is either for sale or can be for sale.

Linkage:

Check out Fancy here at their website

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