Kyle
Social discovery is one of the hottest online and mobile crazes right now. There are social discovery sites for everything from restaurants, events, people, things, food and fashion. Spark Rebel is an amazing blend of social and discovery revolving around fashion that real women are wearing today. Sure it’s nice to be able to shop the top tier boutiques in Chelsea, Manhattan and Rodeo drive and Spark Rebel does have feature some high fashion, but the thick of this social discovery site for fashion is what everyday women are working to work, out on the town or for a relaxing evening.
As people’s lives got busier and busier and they began to take to online shopping over in store shopping, an entirely new way to discover things popped up. The problem with traditional online shopping sites is that you’re seeing what the stores want you to see. You’re seeing the fashions that the buyers are seeing and not necessarily what everyone’s wearing.
Then, you go about your busy day and see that awesome outfit a woman is wearing at Starbucks or you see a must have dress on a woman in the elevator with you, and then you never see it again.
Spark Rebel uses a mixture of social, discovery and recommendation to bring the hottest trends and fashions to their users.
Spark Rebel was born out of site for teenage girls, which is a segment even harder to curate than traditional women’s wear. We got a chance to interview Spark Rebel. Check out that interview after the break