Kyle
A new Des Moines based startup called FreebeeCards is preparing for launch. They are launching May 15th in Des Moines and they are currently signing up merchants and users, for what promises to be a fun and exciting new way to build customer loyalty and engagement.
Freebee Cards was founded by CEO Ken Lazzaro who is a consultant in the reward/loyalty card and credit card processing space so he has experience with this kind of thing. How did he come up with Freebee Cards? Their marketing guy Todd Razor told us in an interview:
“Ken’s consulting company, which educates and helps business owners implement gift card, loyalty and credit card processing programs, was working with the owner of a women’s clothing boutique in Austin, Texas. Ken had just sold the business owner a point-of-sale system, and she was also very interested in increasing customer loyalty. Ken’s company approached her about offering preloaded gift cards with varying values of $5, $10, $25 and $50 to customers in her area.She loved the idea of consumers having to visit her store to find out the value of the cards. Yet a concern over not being able to measure the customer acquisition cost stopped her short of running that program.
Ken soon realized that developing an electronic version of this gift card marketing concept would allow merchants to track customer shopping habits, as well as open a direct line of communication to make special offers, reward customer loyalty and collect candid feedback outside of the public’s view.
It snowballed into an idea for a website and FreebeeCards was born.”
More after the break