Kyle
In Overland Park Kansas, home to Sprint, a new startup called Front Flip has been trying out a new and fun way of engaging customers and increasing loyalty in Kansas, Chicago, Columbia, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Phoenix, Philadelphia, San Antonio, and St. Louis. As we’ve reported with startups like Lokalty and FreebeeCards the loyalty, rewards and engagement space is heating up big time right now. Part of the reason is because local merchants are becoming tired of killing their margins with daily deals sites that only attract a customer one time, and that one time is typically at a loss.
That’s one of the reasons why Front Flip co-founder and CEO Sean Beckner created Front Flip.
“The market is ready for a change. Daily deal programs aren’t building customer engagement or rewarding loyalty — in fact, they have rather the opposite effect,” Beckner said in a release. “Front Flip’s mission is to help businesses engage with their customers in a fun and exciting way both inside and outside the store by increasing understanding and building customer loyalty.”
More after the break
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