Kyle
The discovery business is a shrewd business these days. It seems every time we go to a pitch event there is the next best discovery app, not to mention the discovery apps we saw at South By Southwest. Discovery is a hot startup space in the US. It’s also hot in Europe but Helsinki startup Grafetee seems to have a new spin on discovery that should help them pull ahead of some of the competition.
Grafetee isn’t just about discovery it’s also about real world location bookmarking. For instance if you’re out and about and you see an interesting landmark you can find out more about it and bookmark it for later. Grafetee also lets you bookmark websites to comeback to later to actually check out in real life. The founders behind Grafetee seem to have a grasp on not just discovery but that online, real world fusion that a lot of startups are targeting as well.
Grafetee is actually the first discovery app startup out of the 10 person team called Rakettitiede. Grafetee adds in elements of augmented reality to make it easier to share, not just the fact that you’re at the local pub, but that you’ve found a new local pub, museum, shop or other place worth checking out. The team considers it a more data driven alternative to FourSquare.
The Rakettitiede team has attracted the attention of the local police department called the Poliisi who are using Grafetee to increase public safety.
“We’re extremely excited to have the Finnish Police on board. Their testing and the ensuing refinements to the app will help us create truly useful location based services on our Grafetee platform.” The company told siliconangle.com
We got a chance to talk to the team. Check out the interview below.