London Startup: GreenLight, Not Just Another Social Discovery App INTERVIEW

GreenLight,London Startup, Paul Carr, TechCrunch,PandoDailyEveryone could use more friends right? Well now that finding friends has turned to social networks and everyone wants to be the match.com for friends, social discovery has become a common household phrase (at least in startup circles).

Most social discovery platforms use your social graph to determine who you need to meet. For instance, before being acquired by Facebook, Glancee would use your likes and interests on Facebook to match you with likeminded people close by. We quickly realized how faulty this process was.

Case in point, I signed up for Glancee, and used it at SXSW. Now for whatever reason, when Mark Zuckerberg got a new puppy named Beast, I liked him on Facebook. Shortly after that when I attended SXSW this year I was matched up with 30 people who also liked Mark Zuckerberg’s puppy. Maybe we should have started a fan club and had a drinking party or something but really that raw data algorithm is flawed.

Gaz Evans, one of the co-founders of GreenLight, tells us that their social discovery platform is better. They actually ask personality driven questions about each user in order to match them up with other users. They also tap the users social graph so some of their likes are built in, but overall this may be a good alternative to other social discovery platforms.

We got a chance to interview Evans and the team from GreenLight, check the interview out below. You better read it quick though, before the next social discovery platform comes along.

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