Joshua Fairbairn and his team of co-founders at Utah startup HeadCase have a lofty goal. They are going to contribute to the fight against world poverty by selling headphones. Of course selling products and tying them into charities is nothing new, however Fairbairn is trying to put a new spin on the concept, launching their “premium” headphones with a direct tie in to a different charity with each model.
The company is calling their philanthropic headphone campaign #MoreThanMusic.
On the social side of things HeadCase is using the slacktivist model to donate health kits to children in need, shoes, aftercare for victims of human trafficking, vaccinations for Polio and pumps for farmers in Kenya.
On the headphone side of things, the HeadCase headphones come in a variety of colors. The company also boasts that they are durable, stylish and lightweight. Best of all the 50mm speaker drivers used in every pair of headphones are built at the same factory as Senheiser and Dre Beats.
Combine the two and you have a recipe for sound social entrepreneurship.
The charities that HeadCase has aligned themselves with are; One Day’s Wages, Soles4Souls, The Global Poverty Project, Free The Children and The Adventure Project.
Elyakim Samuel (CEO), and Samantha Bruandet (CFO) round out the founding team of socially conscious entrepreneurs.
We got a chance to interview Fairbairn, check out our interview below.