Hotel Tonight Sticks To Their Core For SXSW Promotion Too

Hotel Tonight Founder: Sam Shank (r) with Hotel Tonight Team in front of their first Austin Room. (photo: Sam Shank)

Yesterday we brought you a story about SideTour and how instead of a huge alcohol induced binge party at South by Southwest, they hosted intimate “Side Tour” style gatherings with some successful start up companies like Tumblr and Etsy.

Another great start up, Hotel Tonight, stuck to their core of finding last minute rooms for their South By Southwest promotion.  Hotel Tonight Founder Sam Shank, rented an Airstream trailer for the companies on-site headquarters by day. By night, since rooms were scarce Shank and the Hotel Tonight team rented out the Airstream.

While it’s just an Airstream trailer, it was quite cozy. There was a couch when you walk in with a nice breakfast/dinner table, running water, a shower, bathroom, cooking area, king sized bed and a flat screen tv. Just what a South By Southwest go-er would need for the night.

More after the break
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