Kyle
Grant Yim and his team of co-founders at Montreal startup Hypejar are hoping that their startup becomes the “wikipedia of new products”. Hypejar aims to help manufacturers and startups with new products, generate buzz and excitement before a products official launch.
The web based platform promises to feature new and exciting products before they hit the market. Hyperjar users will be able to keep track of the upcoming products that they’re interested and get notified when those products officially hit the market. Users will also be able to vote products up and down in reddit style to indicate which products are more popular and which ones are more highly anticipated.
Hypejar is also targeting those smaller startups, and independent inventors. Inventors will be able to add their own products to Hyperjar and update their products “wiki”, to notify potential customers of new features, pricing and availability.
While Yim realizes there are plenty of sites out there that post reviews and product information after a product is released, there aren’t many sites that post information before a product is released. We know from our previous website that many manufacturers do vet out “review units” of products before a release, however Yim sees one of Hypejar’s main differentiators as the fact that users will have access to information on a large number of products before they get released.
Hypejar will become a vehicle for those early adopters who love to find out about the newest things first. It will also be a great vehicle for manufacturers, and inventors who need to gain traction for their products before they are released.
We got a chance to talk to Yim about Hypejar and the startup scene in Montreal. Check out the interview below: