Kyle
The folks at Dot Registry LLC realize that we’re running out of good .com domain names. The newer .co is taking over as a recognized worldwide domain name, in fact LeWeb founder Loic Lemur recently changed their web presence from a .net to a .co domain name, ahead of their new event in London.
Dot Registry LLC has filed for some domain names that may be real appealing to both startups and small businesses. The extensions that they filed for are .LLC, .INC,.LLP and .CORP these four domain suffixes mean that many of these new startups can register their official company name as their domain name.
“ It is our goal to create increased integrity for business representation online by developing gTLDs that represent specific business entity classifications. Through our corporate gTLD strings we will work to decrease the possibility of identity misrepresentation in a cyber setting and assist small to medium size businesses in legitimizing their services online.” Dot Registry LLC CEO Shaul Jolles said in a statement today.
DOT Registry worked closely with many Secretary of State’s offices to develop their registration
policies, which call for transparency in reporting and annual verification. Additionally, securing
support letters from these Secretary of State’s offices in order to affirm the necessity of
restrictions surrounding the strings LLC, INC, LLP and CORP. DOT Registry was informed by
the position of the National Association of Secretary of States Business Services Committee in
regards to business identity theft in a cyber setting and has taken a position similar to that
described in NASS’s White Paper in regards to the importance of accurately representing
businesses online.
In a March 20, 2012 letter to ICANN the Secretary of State of Delaware, Jeffrey W. Bullock
whom protects the integrity of Delaware’s legal entity registration system, which is home to
nearly one million legal entities and 63% of Fortune 500 companies indicated that, “it is
absolutely critical that if ICANN determines to grant such name extensions (. INC, .LLC, .CORP)
… that it does so in a restricted manner that is intended to protect consumers and the community
of interest that exists among validly registered US companies” he further indicated that “at
minimum, any approval for company ending strings be restricted in such a way that reasonably
assures that the legal entity is, in fact, an active and validly registered legal entity in the United
States, as DOT Registry LLC has proposed within its application.”
Jolles indicates that his, “ team has worked tirelessly to develop guidelines that will be both user
friendly and allow our registrars to appropriately determine if an applicant is in fact a registered
US business. Over the last six months we have created strong partnerships with the leading
corporate registration companies in order to have the most efficient and credible registration
process possible. As a corporate affiliate of the National Organization of Secretary of States
(NASS), we feel an acute sense of responsibility to uphold our company’s mission and guidelines
in order to deliver a strong product and we are excited to participate in this newest evolution of
the Internet.”
Linkage:
For more information on these top level domains visit Dot Registry here
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