One of the highlights at the 2012 Jumpstart Foundry Demo Day in Nashville Tennessee last August, was how many startup teams actually had a product ready to go. Jamplify was one of those teams.
Jamplify crowdsources people for promoting the bands, brands and products that they love. Rather than crowdsourcing for actual capital Jamplify is crowdsourcing for social capital and human capital, and then there’s the payoff.
Jamplify is like the kickstarter for fan based, crowd based musical promotion. As a fan of a band or a promotional ambassador you can agree to promote a band or musician. Based on your social graph and the amount of people that you actually touch with the campaigns short, trackable url you will become eligible for prizes from the band or artist you’re promoting.
What’s even cooler is you wouldn’t know it if you saw them pitch, but Jamplify was founded by two friends that met while they were coworkers in New York at Goldman Sachs. Andy Pickens and Moses Soyoola, left one of the most prestigious addresses on Wall Street and spent last summer iterating, developing, pivoting and reworking Jamplify to the product that it is today.
They’ve already started seeing great results. Business Insider reports that Jamplify was able to drive 190,000 views to a 15 year old pop stars YouTube video. What’s even more impressive is those 190,000 views were referred by 670 fans, meaning each fan drove about 280 views.
Their $600,000 round came from a number of unnamed Nashville and New York based investors and will allow the team to continue working on a product that’s been tried,proven and is developing traction.
Here’s their pitch video from the Jumpstart Foundry demo day: