EXCLUSIVE: Los Angeles: 23 Year Old Woman Launches Smartzer, A Startup That Will Change Video Forever

smartzer, tv, kevin harrington, Karoline Gross, Nibletz

23 Year Old Karoline Gross Is The Founder Of The New Video Platform Smartzer (photo: K. Gross)

This story has wow written all over it and Nibletz, the voice of startups everywhere else has it first.

With all the innovation in video in the past few years we knew it was a matter of time before someone, some company or some startup would find a way to hot link or link map products in videos, like product placements, to actually make them clickable and then purchasable. We didn’t know it would be a 23 year old woman from Los Angeles that would do it. That’s exactly what Karoline Gross and her startup Smartzer are doing.

Imagine watching a movie or an episode of one of your favorite shows and seeing an iPad or some cool new iPad charging cradle you haven’t seen before. When the Smartzer officially launches this fall, and the video content is Smartzer enabled you will be able to click that iPad or iPad charger and see more in-depth information about the product or purchase it. This is what people like Kevin Harrington, CEO of “As Seen On TV” has been dreaming about.

When the technology launches producers will have to integrate the Smartzer system into their videos in order for it to work, but with the progress Gross has made so far, and the fact that she’s in Los Angeles meeting with studio executives all the time, it won’t be too long until we see this technology on the big three networks. You will be able to use your smartphone to watch tv and interact with tv  for more than just checking in and redeeming deals, you’ll be able to click, look and buy.

You like the jacket Ryan Seacrest is wearing on Idol, click, look, buy. You like the dress your favorite star is wearing on the red carpet, click, look buy. What about that song in Glee, click, look, buy. Yes we knew it was coming and Smartzer is setting the pace.

We got a chance to catch up with the busy 23 year old entrepreneur and here’s what she had to tell Nibletz about herself and her amazing startup:

More after the break
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