Molly McCarrick
Launch.it a New York startup that bills itself as an event news and social information management platform announced earlier this month that they’ve partnered with the Consumer Electronics Association (CEA) to power the official news channel for Eureka Park, the startup zone at the 2013 International CES.
Eureka Park is in it’s third official year and has grown 40% year over year. This year there are 140 startups exhibiting throughout the duration of the show. In addition Startup America will host a content stage with speakers, panel discussions and even pitches throughout the event.
“Every great company starts with a eureka moment, a unique idea that launches the next must-have product or service. And through our partnership with CEA, we have ensured that you can now find these companies within their dedicated home in the Eureka Park TechZone and online through their dedicated interactive news site,” said Brian Cohen, CEO and Co-Founder of Launch.it said in a post on the company’s website. “I’ve worked at and attended CES for more than thirty years and it has been one of the best places to find these fledgling start-ups and diamond in-the-rough companies waiting to be discovered and make it big.”
Launch.it will provide access to all of Eureka Park’s startups to these important tools:
· In-depth social analytics
· Wiki-like environment to make story updates in real-time
· Investors and media can follow companies to get real-time updates
· An action box to engage readers for investment and media opportunities
· Facebook comments for insight and feedback
· Rich multimedia, tags and geo-location for enhanced engagement and discoverability
· “Buy it and Trial it” buttons to drive users directly to point of purchase
· Customized tweets for precise messaging and branding
“CEA recognized early on that startups are now an integral part of the consumer electronics industry and created Eureka Park to cultivate and support the passionate entrepreneurs,” said Trace Cohen, President and Co-Founder of Launch.it. “Having attended CES for the past few years, Eureka Park, in it’s first year last year, was one of my favorite areas to walk through because of the innovative startups looking to disrupt multiple industries. Best of all, I had the opportunity to ask questions, meet the passionate founders behind the ideas and can now support them through our partnership to make sure all their news can be easily found, discovered and shared.”
Of course nibletz.com the voice of startups everywhere else, will be covering the entire show including Starutp Debut and the entire Eureka Park experience as well. We’re looking forward to in depth interviews, pitches and reporting on all of the innovative startups in Eureka Park.
Through our previous web properties, and now nibletz, we’ve covered CES for the last decade. Typically with shows like CES we turn to BusinessWire or TradeShow Wire for up to the minute news releases.
CEA partnering with Launch.it, a startup in it’s own right, will better position the Eureka Park startups to make a bigger splash among the over 3500 companies exhibiting during the week in Las Vegas. Launch.it is better positioned in terms of the newest trends in news delivery and social media over the more traditional news services. This way the startups in Eureka Park have their own clear and coherent voice that’s a bit more relevant than traditional newswire services.